This Giant Claw Machine Game Replaces the Claw With Kids
Understanding a child's frustration with normal arcade claw games, the people behind Lay's potato chips decided to take the machine in a totally different direction. Instead of trying to control a slippery, awkward metal claw, children are given a helmet and strapped in to the oversized device. The young participant can then grab as many bags of chips as he or she can hold (luckily for Lay's, children's arms are a lot smaller than their ambitions). For an added challenge, there's a whirlwind version, during which players can only grab what's pelted at them.