Project a Movie Through a Pizza Box

Sonia Weiser

Image Credit: Ogilvy & Mather HK, Vimeo

Pizza Hut may have just revolutionized the concept of dinner and a movie. The chain restaurant's Hong Kong locations are now delivering pizza in the Blockbuster Box, a cardboard box that easily converts into a movie projector. Created in partnership with ad agency Ogilvy & Mather HK, the box comes with a lens and smartphone stand, and boasts a perforated hole for the lens. Once the pizza is taken out of the box, the cardboard covering the hole can be popped out and the lens inserted.

Users scan a code to access one of the special Pizza Hut-made movies, then place their phone on the box's makeshift stand to project the movie through the lens.

As PSFK has pointed out, you can use the projector when you stream any video from your phone, whether it's a Pizza Hut production or something from your personal Netflix queue.