When it comes to finding the most popular products online, many of us turn to Amazon. What you might not know is that there’s actually a page tucked deep within the depths of the site that's dedicated to tracking all the top-selling items on a given day. Known as the Movers & Shakers page, this hub for all things trending on Amazon covers 40 categories, including electronics, toys, and kitchen goods, and can be a nifty way to discover product fads in real time.
Here’s how it works: The page ranks how popular something is based on how many people bought it over the past 24 hours, and it refreshes on an hourly basis. Each major category features the top 100 products sold that day, which can give you a great sense of what’s hot now on the site.
It’s a treasure trove for buzzworthy stuff, from books to office products, and more. For example, at the time of this writing, a pair of Seasum high-waisted yoga pants—a.k.a, those TikTok leggings that everyone’s been talking about online—are currently ranked at number 20 overall in the “clothing, shoes, and jewelry” category on the site. That’s a 61-percent sales increase from their previous spot on the list, which was 262.
In this way, the Movers & Shakers page differs from the Amazon Best Sellers page, which rates items based on historical popularity and monitors sales over a 30-day period to determine popularity. But similar to that one, you can use this kind of data to get a better sense of what other people are shopping for overall and make more informed purchasing decisions. If you want an hour-by-hour update on what’s truly trending across the site, however, the Movers & Shakers page is the way to go.
To discover more trending products, check out Amazon’s Movers & Shakers page.