As we inch closer to Halloween and Thanksgiving, the holiday shopping season also starts to heat up, and at many retailers, preparations for Black Friday and Cyber Monday have already begun. To help you navigate the year's biggest sales event, we've created this guide, including which stores to check out first and useful shopping hacks to get the most value for your money this holiday season.

When Is Black Friday 2021?

Every year, Black Friday is the Friday after Thanksgiving. This time around, Black Friday will be on Friday, November 26. It’s usually followed by other shopping events like Small Business Saturday and Cyber Monday, which will be on Saturday, November 27, and Monday, November 29, respectively. Last year, due to the pandemic, many online retailers opted to expand Black Friday into a multi-week shopping spree by starting earlier and extending into the end of November. With ongoing supply-chain issues impacting product inventory and shipping, we expect stores will do the same this year as well. So, the more you know now, the better positioned you'll be to take advantage of the best Black Friday sales early.

Which stores will have The Best Black Friday Sales?

Most big-box retailers such as Amazon, Target, Walmart, and more will offer major Black Friday deals. Amazon has already started having discounts aimed at holiday shopping through its Epic Deals page, where you can already score impressive discounts on top brands like Bose, HP, Samsung, Bissell, and others. In addition, many home goods brands like Wayfair and Leesa will have Black Friday offers.

How to prepare for Black Friday

Going into Black Friday, knowing which products you’re looking for can help you on the big day. Creating a shopping list in advance can help you narrow your search, which is important, because when there are so many deals being offered, it's easy to lose track of what you're really after. It’s also good to make sure that your personal information, such as shipping address and form of payment, is up to date at the retailers you plan to shop. If you're part of a membership program like Amazon Prime (which offers free two-day shipping and other benefits) or Beyond+, look to see if there will be any early Black Friday discounts you’ll have access to before others, or if there are any special offers you can take advantage of.

We’ll be scouring the internet for the best Black Friday deals when the big event arrives, so make sure to check back with us closer to the shopping season.

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