When showcasing its ice cream flavors, Ben & Jerry's puts together playful photos placing pints in a whole array of situations, from hiding in the snow to being lifted into the sky with balloons. With such fun subject matter, the photoshoots must be a blast—and luckily for us, the creative team behind Ben & Jerry's social media is generous enough to give us a peek at the behind-the-scenes. The blog Behind the Scoops provides viewers with alternate views of the promotional photos. What's most impressive is that all the shoots were done with props and practical effects and minimal photoshopping—even the fire is real.