Many dating services vow to match their customers with someone who shares their priorities, ranging from religious affiliation to career choice. But until now, there hasn’t been an app built around what may be the most important sign of compatibility: bacon preference.
Sizzl, Oscar Mayer’s new dating app, pairs up singles based on their answers to bacon-themed questions. Users connect through Facebook and answer a brief survey that weighs factors like meat of choice and preferred level of bacon crispiness. The iOS app then couples customers with nearby bacon-lovers. But instead of swiping left or right, Sizzl offers the more subjective option of holding down a button for a certain amount of time to indicate level of interest. (Because does anyone on a bacon-themed dating app deserve a left swipe?)
The marketing stunt functions like a real dating app, allowing users to specify preferences for age and location. But when it comes down to it, a passion for smoked meat is the number one factor.