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Watch IKEA's First-Ever Fashion Show
Home furnishings aren’t traditionally high fashion, but Swedish retailer IKEA is giving them the haute treatment with its first-ever fashion show.
The event from the store known for its mass appeal and affordability will stream live today at 1:30 p.m. EST on YouTube, and feature the work of clothing designers Katie Eary and Martin Bergström. The "Giltig" collection crafted by menswear fashion pro Eary showcases dinner party essentials, while the India-inspired "Svärtan" by Bergström contains home goods, all following a black, white, and gray color scheme. Both lines will be available for purchase in 2016.
To read a bit more on IKEA’s evolution in branding, check out this interview in Dezeen from earlier this year with the company’s design manager, Marcus Engman.
[h/t Racked]