No matter how hard we try to explain the concept, most pets just don’t get the art of selfies. For every good pet selfie, there's a gallery of failed attempts featuring turned heads, blinking eyes, and general disinterest. One crafty dog owner has developed a smartphone attachment that makes photos with your best friend a much smoother process, and it’s called the Pooch Selfie.

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We’ve seen selfie machines that double as food dispensers to reward dogs for being photogenic, but the Pooch Selfie is not nearly as complex. The invention is literally a plastic holder and a squeaker tennis ball that goes onto a smartphone or tablet to hold your dog’s attention long enough for you to get a shot. You can, of course, also use the rear-facing camera to take a photo of just your dog—which isn't by definition a selfie, but “Pet Picture Taking Distraction Device” is not nearly as catchy. As a member of the Clever Dog Products team explains in the Kickstarter video, the holder was designed not to obstruct either the front-facing or the rear-facing camera, so really this simple tool is a two-fer.

At the time of this post, nearly 900 backers have pledged a total of $21,500 to make the Pooch Selfie a reality, three times what the company needed. There is still time to make a pledge of $13 in exchange for one of the attachments, or you can just risk not having an Instagram-famous pet.