These Nameless Paint Labels Encourage Kids to Rethink Color

Michele Debczak
Ima Moteki via Spoon & Tamago
Ima Moteki via Spoon & Tamago / Ima Moteki via Spoon & Tamago

From burnt sienna to jazzberry jam, most colors are assigned names by art companies long before they reach the hands of young artists. The Japanese design duo Yusuke Imai and Ayami Moteki are doing their part to change this by releasing their own line of nameless paints.

The nameless paint set uses colored dots to indicate the hues of the paints inside. Primary colors are labeled with one dot, and tubes containing secondary colors show a combination of primary-colored dots, with the sizes of each circle indicating the amount used in the ratio of that hue.

The product is described as "a new way of getting kids to intuitively understand color." In addition to teaching children about how color works, the set also encourages them to branch outside boundaries by creating new colors of their own. (If grownups were the ones behind color names like mauvelous and razzmatazz, just imagine what kinds of tags kids will come up with.) 

The nameless paint set is currently available for preorder from Brooklyn-based purveyors Spoon & Tamago. The next shipment is expected to arrive in time for the holidays. 

[h/t: Design Milk]