Beautiful Artwork That Only Shows Up When the Street is Wet
We've written about art that appears in the rain before, but this mural in Seoul, South Korea takes hidden artwork to a new level with vibrant color. With the help of Pantone, a group of designers painted a sneaky mural on the street that only becomes visible when it rains. Monsoon season is a dreary time in South Korea, but the new artwork gives the street a pop of color.
Called Project Monsoon, the art is inspired by South Korea's culture and topographical features. Bright blue ponds with turtles and fish have been painted with hydrochromic paint, a special formula that turns from transparent to opaque when wet. To get people excited about the project, augmented reality billboards have been installed to give pedestrians a sneak peek at the artwork to come in the rainy season.
The project has already received some acclaim, winning the Black Pencil and a Yellow Pencil at the 2015 A&AD New Blood awards.
[h/t Design Taxi]