Netflix Launches 5-Minute Kids’ Programs to Help Parents Negotiate Bedtime
Thanks to online streaming services, television programming for kids is no longer only available before a certain time of night. Netflix has figured out a way to use this to parents’ advantage by releasing a collection of 5-minute shorts that can be used as bargaining chips once bedtime rolls around.
The new series, titled Dinotrux 5 Minute Favorites, features adventures from the world of Netflix’s and DreamWorks’ Dinotrux series in short, manageable packages. This way, kids who promise they’ll go to bed after “just one more episode” and their exhausted parents can both have their way.
And some caretakers need all the leverage they can get, according to an international study conducted by Netflix. Sixty-one percent of parents reported that their kids stall at bedtime, and of those, 79 percent were willing to compromise. Seven countries were surveyed, and American children were the most likely to use creative tactics to prolong going to bed. Equally creative parents can access the three Dinotrux shorts on Netflix by searching "5 Minute Favorites."