When it comes to the Internet, there is a lot that the average user does not understand. The promise of a faster browsing experience, however, is self-explanatory. Google has announced that it will soon publish a new compression algorithm called Brotli, which promises to decrease the time it takes to load web pages.
Building off of the successes of its now 2-year-old Zopfli algorithm, Brotli—named after Brötli, the Swiss German word for ‘small bread’—will incorporate a new data format that comes with a higher compression ratio (20 to 26 percent). In other words, the algorithm will squeeze down the content on web pages, making it less bulky and easier to download.
“The smaller compressed size allows for better space utilization and faster page loads,” writes Software Engineer Zoltan Szabadka of Google’s Compression Team. Szabadka adds that the smaller compression size would give “additional benefits to mobile users, such as lower data transfer fees and reduced battery use.”
That faster browsing is on the way, Engadget reports, with the algorithm “likely to appear in the next version of Chrome.”