The species that has long dominated the Internet is now taking over the real world, one giant screen at a time. As part of the Midnight Moment project—a collaboration between The Times Square Advertising Coalition (TSAC) and Times Square Arts—screens in New York City will display creative content for a month. From 11:57 p.m. to midnight each night in February, tourists and native New Yorkers will watch as a black and white cat sips milk from a shallow bowl.
The clip is an excerpt from a short film titled Büsi (Kitty) (above) by Peter Fischli and David Weiss. The work was originally commissioned in 2001 as a part of a project that also aired in Times Square. "Fifteen years later, this cat again observes the bustle of all that surrounds it with cool detachment, lounging in the heart of our metropolis," Times Square Arts writes.
As for the decision to use this particular clip, Fischli told Times Square Arts that he and Weiss agreed that it was fitting for the location: "To do something that's more spectacular than what's going on in Times Square would be impossible. We wanted to do something very simple and quiet: it was a logical step for us.”
Check out a longer version of the short film at the top of this post, and if you're in New York during February, head over to Times Square just before midnight.
Banner image via TimesSquareNYC on Twitter
[h/t The Verge]