JetBlue Offers Passengers a Free Trip—If They Can All Agree on One Destination
In the midst of a heated election year, JetBlue is redefining what it means to reach across the aisle. Recently, the airline offered an airplane full of passengers a free round-trip ticket to any destination within its travel network—as long as all 150 people on board could unanimously agree on a single destination.
The passengers had six hours of a flight from Boston to Phoenix to figure out the logistics, such as whether to go domestic or international. After flight attendants read off a list of locations, passengers narrowed their ideal destination down to either Costa Rica or Turks and Caicos. They were encouraged to talk to their seatmates and lobby for the free vacation. In the end, all 150 strangers came together to agree on a sunny trip to Costa Rica.
"JetBlue is one of those brands that is very comfortable being involved with the bigger conversation," Tim Vaccarino, executive creative director of MullenLowe, a JetBlue partner, told Adweek. "This being one of the most polarizing political climates in history, we saw an opportunity to make a comment about what's truly possible when we all work together."
Washington, take note: This is true democracy in action!
Images courtesy JetBlue/YouTube.