Design geeks with a passion for long-distance cycling will soon have a more fashionable way to track their perfomance. The OMATA One is a GPS speedometer with the look of an upscale analog watch. 

The company calls it the “world’s first analog GPS speedometer.” It tracks speed, ascent, distance, and time using a GPS inside the circular gadget, but instead of a screen, the data gets translated into a series of dials, designed to be easier to read as you’re moving (and not require any poking through menus). 


You can order a miles-per-hour version or a kilometers-per-hour version, and choose between white and gray. However, just because it looks old-fashioned doesn’t mean you don’t have to charge it. OMATA estimates the battery lasts about 24 hours. 

Get one for yourself for a cool $499 on Kickstarter. It’s a little more expensive than your average digital cycling GPS unit, but hey, you can’t put a price on style. 

[h/t Cool Hunting]

All images courtesy OMATA