Workers pour a lot of time, labor, and energy into the vividly colored inks that grace our newspapers, magazines, and product packages. The above video by Canadian production company Vepo Studios gives viewers a peek behind the scenes at The Printing Ink Company, a manufacturer in Western Canada that produces large batches of printer pigments.

Peter Welfare, the company’s president and head inkmaker, explains how ink starts out as a simple powder. Once it’s combined with varnish, the vividly-colored substance is cooked, milled, mixed, and tested before it’s put in a can and shipped to customers. Watch the mesmerizing process above.

[h/t Digg]

Banner image courtesy of YouTube.