The TOMS #WithoutShoes Challenge Wants You to Instagram Your Bare Feet
Wondering why your social media feeds are suddenly flooded with pictures of bare feet (even more so than usual)? Look no further than TOMS Shoes. The California-based footwear brand donates a pair of shoes to a needy child with every sale, but today, the company is ramping its charitable efforts up a notch with the annual TOMS One Day #withoutshoes challenge.
For every person who posts a picture of their shoeless feet on Instagram along with #withoutshoes, TOMS will give a new set of kicks to a child in a developing nation. By the end of the social media challenge, the company hopes to have distributed 100,000 of their signature slip-ons to kids in 10 countries around the globe (including India, Ethiopia, and Peru).
Want to participate? Simply snap a picture of your bare feet, add the hashtag #withoutshoes, and share it on Instagram. (While you’re at it, tag your friends so they can also participate.) Keep in mind, however, that there are two ground-rules: Your Instagram profile must be public, and participants are limited to one photo per person.
Need some inspiration? Check out the shots below, which were submitted to this year’s campaign.