A London Pizza Hut is Testing a Craft Beer-Infused Crust
By Rudie Obias
Over the years, Pizza Hut has added many bizarre pizza toppings and crusts to its global menu, including tater tot crust pizza in New Zealand and durian pizza in China. Now, the fast food chain is merging two great tastes that taste great together: pizza and beer.
A London Pizza Hut is testing a new craft beer-infused pizza crust for its guests, and patrons who dine in on Fridays will get a chance to try it out for free. To get a taste of the new dough, which reportedly comes in two flavors—Steak Feast and American Hot—diners simply need to tell their servers, “I like it hop!”
"We know that craft beers are really popular right now and we're celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough," Kath Austin, Pizza Hut's director of HR and marketing, told The Mirror. “We also know that for many of our customers nothing beats enjoying their favorite pizza with an ice-cold beer, so we thought this would be the perfect culinary union.”
At the moment, Pizza Hut is only testing the new crust in the UK, with no word on whether the chain will bring it to the U.S.