You don't have to be within throwing distance of an IKEA showroom to know what the store's blue and yellow tote bags look like. According to FastCoDesign, the polypropylene FRAKTA bag that customers have been using since 1996 will soon lose its iconic look, thanks to a redesign by a Danish design company called Hay.
IKEA announced the collaboration this week, during their Democratic Design Day event in Sweden, Dezeen reports. Moving away from the colors of the Scandanavian company's logo, Hay designed the new bag out of a woven white and forest green fabric with forest green straps. It's a color scheme that the design company's co-founder Mette Hay called timeless and "long-lasting." Hay will also be working on a new line of items (including furniture and lighting products) that will launch in 2017.
"The way we work with accessories in the collection is to connect and combine colors for a fresh modern look," Hay said in a statement. "For the accessories we work with at IKEA, we have explored many different materials including aluminum, metallic, terracotta, textiles, plastic and wood to create a diverse range with different uses that we are excited for."
According to FastCo, IKEA sells nearly 3 million blue FRAKTA bags each year at 99 cents each. So far, no price has been announced for the new design.
Image via IKEA Today