Chewbacca Mom, also known as Candace Payne, continues to have a great 2016. On top of the numerous gifts that she and her family have received and the one-of-a-kind action figure that Hasbro recently made in her likeness, Vocativ reports that the video of her Carpool Karaoke segment with James Corden and J.J. Abrams was the most popular clip on YouTube in May.
The website MostPopularVideoInTheWorld.com uses YouTube's API to find the biggest piece of viral content on the site and embeds it for anyone who navigates to the URL. The creator of the site, writing under the name darkpony, shared data about the kinds of videos that regularly top the list, and how long they reign supreme in a piece for Medium this week. According to darkpony, corporate produced videos (those owned and uploaded by larger media companies) make up 54.5 percent of the videos that go on to become the most popular.
The Chewbacca Mom clip, which originally aired on May 23 on NBC's The Late Late Show With James Corden, falls under that category. It was the most popular video on YouTube for 41 hours, helping CBS become the second highest scoring corporate producer of the month behind NBC. Corden's latest video from the Carpool series, featuring singer Selena Gomez, also landed on the most popular video site, but it is too soon to tell if it will own June the way Payne did in May.
For a breakdown of how each corporate producer dominates YouTube, head over to Medium.
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