Breast Cancer Awareness Month isn’t until October, but Volkswagen of America is already revving up their engines for the international health campaign. To raise money for the cause, the car manufacturer has announced that it will auction off a special, limited-edition pink version of their classic two-door economy car. All proceeds will be donated to a not-for-profit breast cancer research organization.

The fuchsia car made its debut as a concept at the 2015 New York Auto Show. Now, it will be produced as a 2017 model called the Volkswagen #PinkBeetle (yup, that’s a hash tag in its name). In addition to the auction, the vehicle will be sold in limited quantities across the United States this fall. Prices haven't been announced yet.

Check out some pictures below, and while you're at it, take some time to learn more about Volkswagen's fascinating evolution over the years.

All pictures courtesy of Volkswagen of America.