In honor of Shakespeare’s 400th birthday, the British department store Selfridges is turning its London flagship into a stage. This summer, it’s inviting the Faction Theater Company to stage the Bard’s Much Ado About Nothing in the store, Blouin Artinfo reports.

As part of the Faction Theater Company's contemporary staging of the play (which will tackle tabloid gossip and CCTV surveillance), there will be five surprise cameos by stars in digital form, through a projection that will superimpose their images on mannequins. Nine actors from the Faction will lead the performance.

Open rehearsals begin July 18, and the play will run from August 22 through September 24. In addition, representatives from the Royal Academy of Dramatic Art will be in the store from July 4 on to give tutorials in acting and stagecraft to Selfridges customers.

[Blouin Artinfo]