This All-Nickelodeon Store Just Popped Up in NYC

Story / Story

Nostalgia for 1990s-era Nickelodeon programming has reached an all-time high. The network recently brought back Double Dare for a San Diego Comic-Con engagement; a Legends of the Hidden Temple television film is due in the fall; and a major motion picture featuring the stars of NickToons is in development.

If that’s not enough to regress your brain back into childhood, maybe a Double Dare Rolex will do it. The fluctuating concept store Story in New York City is currently offering a retail exhibit titled "Remember When" that’s focused exclusively on one-of-a-kind Nickelodeon items in honor of the channel’s 25th animation anniversary.  

Nick fanatics browsing the store will find Rolex watches featuring Double Dare, SpongeBob SquarePants, and an animation ensemble; custom Keds sneakers with a Double Dare theme; Rugrats onesies; and high-fashion apparel from Jeremy Scott featuring Ren & Stimpy.  

If you flinch at the idea of spending hundreds on a Hey, Arnold! wardrobe, Story is also offering flip-flops, gummies, and other novelty merchandise. Shoppers can also hop on a functional Double Dare Hamster Wheel.

The store will be open through September 18. If you’re not in the New York area and can’t stand the thought of missing out on a Gap Double Dare denim jacket, Story has partnered to offered some of their items via the Ron Robinson store in Santa Monica and online at beginning August 24. 

All images courtesy of Story.