Play-Doh Launches Mobile App That Turns Creations Into Animated Characters

Rudie Obias
Getty Images
Getty Images / Getty Images

Play-Doh is getting a 21st century update. Hasbro and Play-Doh recently launched the Touch Shape to Life Studio, tech that can transform real-life creations into interactive animations on your screen, Gizmodo reports.

Here’s how it works: In a brightly lit room, open the Play-Doh Touch app on your iPhone or iPad and scan your creation against a white surface. Once the image is scanned, you can interact with the animated Play-Doh creation to make it run, jump, dive, fly, dance, and explore different interactive 3D digital backgrounds. You can also create characters and objects that unlock new content and activities within the app, and even scan non-Play-Doh creations.

The studio kit includes plastic cutters, tools, and shape stamps for creating characters to unlock new backgrounds, as well as seven cans of Play-Doh in various colors and a white star-shaped studio platform for scanning.

The Play-Doh Touch Shape to Life Studio sells for $40 from Hasbro, while the Play-Doh Touch app is free and exclusive to the Apple App Store. It’s recommended for kids 3 years old and up, or those are who are still young at heart.

[h/t Gizmodo]