On an unassuming street in Manhattan’s Kips Bay neighborhood, a man by the name of Dr. Laser toils away. His given name is Jason Sapan, but when you’re at the helm of the oldest (and possibly only) holography gallery-slash-laboratory in the world, a colorful moniker only seems appropriate.
Laser’s Holographic Studios has been in operation since the later 1970s. Before that it was used for making medical instruments, and before that, was the site of a blacksmith’s forge. As the doctor himself says, his business is a logical tenant in that line of succession: he, like those who came before, specializes in taking objects, making them glow red, and giving them shape. Of course his work is a little bit different. He gives shape to things that aren’t really there.
When you ask Dr. Laser to explain the nuts and bolts of holography, his eyes light up (they do that a lot, actually). "Well grasshopper…" he starts, and from there, you just do your best to keep up. In brief, "a hologram is a recording in light waves of the surface of an object," but the process of capturing that impression is, of course, a bit more complicated. Luckily, he’s up to the task: "I wanna trip people out," he says.
The studio itself is pretty much exactly what you’d hope for when seeking out a holographic hotspot—it feels a bit like a real-life wonder emporium, and Laser’s larger-than-life persona only adds to the effect. The walls are lined with various holograms—some from his work with clients like Goodyear, Tag Heuer, and IBM, along with portraits (the one of Andy Warhol, made in 1977, is his favorite) and other holography miscellanea. In the next room, a wall bears the signatures of former visitors like Isaac Asimov and Cher. Downstairs, a cluttered subterranean workspace leads into a dark lab where lasers and light shows abound. If you’re lucky, Dr. Laser might even queue up the Flock of Seagulls music video he was in, which—fun fact—was also the first music video on MTV to use screen credits.
Holographic Studios is open Monday through Friday from 2 p.m. to 6 p.m., and tours are available if you want the full, personal experience. And if a trip to New York isn’t in the cards, fear not: you can secure a hologram of your very own in their online store.
All photos by Tony Wilson.