The Latest Home-Brewing Concept From Keurig: Boozy K-Cups
Keurig is best known for reinventing the coffee machine with its pod-based brewing systems. Now, the company is looking to get into the libation business. As CNN Money reports, Keurig is partnering with Anheuser-Busch InBev to develop an in-home brewer for alcoholic beverages.
The single-pod format has been applied to non-coffee products in the past. Cold medicine, chicken soup, and even tortilla mix have all been packaged into K-cups or something similar. But not all riffs on the concept are successful—take the Keurig Cold, the home soda-making machine that was discontinued in June 2016 after 10 months of production. With their new collaboration with Anheuser-Busch, Keurig aims to turn the cold-brewing technology left over from that product into something profitable.
Anheuser-Busch InBev is best known for producing beers like Budweiser, Corona, and Stella Artois, but their Keurig booze brewer will also be capable of whipping up spirits, cocktails, and mixers. So far, there's no prototype. The product is only in the research phase, so customers still have a while to wait before they can ditch their bottle openers.
[h/t CNN Money]