Even if you’ve never heard of Shigeru Miyamoto, you’ve definitely encountered his work: The Japanese video game designer is the visionary behind iconic Nintendo games including Donkey Kong, The Legend of Zelda, Star Fox, and the Super Mario titles. In the video above, Vox explains why Miyamoto’s design approach is so unique, and how it helped pioneer a more immersive form of digital storytelling.

[h/t Vox]

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