IKEA May Be Launching Stand-Alone Cafes
IKEA has been serving up meatballs and other Swedish classics since its first store opened in 1958. The idea is simple: If you feed people, they’ll stay longer and buy more furniture. But six decades later, the food operation has grown. For instance, IKEA is now Sweden’s biggest exporter of lingonberries. And, according to Fast Company, the company is looking for ways to take its restaurants to the next level by opening dine-in options located away from their sprawling warehouse stores.
The brand "might even expand into stand-alone cafés in city centers,” Fast Company reports. If confirmed, it wouldn't be the first time IKEA snacks have expanded outside the confines of its suburban warehouses.
In 2016, the company opened up a pop-up restaurant in London, where visitors worked with professional chefs to cook their own meals. Following the success of a 2015 grocery store pop-up, IKEA also tried out its DIY restaurant ethos in Paris last year, challenging 15 amateur chefs to create meals that cost less than $12 a head.
With any luck, more IKEA customers will be able to get their Swedish meatball fix at restaurants in cities.
[h/t Fast Company]