Amazon's New Echo Will Snap Selfies and Dish Out Fashion Advice


Amazon wants Alexa to be your new go-to fashion guru: As The Cut reports, the e-commerce giant has introduced an upgraded version of the Amazon Echo speaker, called Echo Look, which can take videos and photos to help you pick out your clothes. (So you can officially say goodbye to the mirror selfie.)

Just like its predecessor, the Echo Look reads the news, provides the weather forecast, and plays music—but now, it also comes with LED lights and a voice-controlled camera. You can ask Alexa to snap or film full-length shots of your look, and upload them to a companion app. The app helps you keep track of your many outfits, and allows you to view an ensemble from all angles (no more wondering how your butt looks in those jeans).

Stumped on what to wear? A new feature called “Style Check” chooses between two looks, comparing two photos using a mix of machine-learning algorithms and opinions from “fashion specialists.” Taking current trends into account, Style Check judges which clothing items are the best fit, color, and style for you. Whether it does a good job (and what its determinations do for your self esteem) remains to be seen. It reportedly gets “smarter” the more people use it—but if you still want a third (or fourth) opinion, the app can also share your ensemble on social media so your friends can weigh in.

Echo Look costs $200, and is currently available on an invite-only basis. There’s no word yet on when it will be officially released to the general public—so for the time being, you’ll have to continue trusting your roommate, partner, or peers when they say you can totally rock that hat.

Watch how Echo Look works below:

[h/t The Cut]

Primary image courtesy of Amazon

Wednesday’s Best Amazon Deals Include Computer Monitors, Plant-Based Protein Powder, and Blu-ray Sets

As a recurring feature, our team combs the web and shares some amazing Amazon deals we’ve turned up. Here’s what caught our eye today, December 2. Mental Floss has affiliate relationships with certain retailers, including Amazon, and may receive a small percentage of any sale. But we only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Good luck deal hunting!

This All-in-One Storage Solution Can Be Used at Home or Carried on the Go


This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Whether you're looking for a durable storage solution for your garage or a roomy pack for a long camping trip, the collapsible RUX carrier can help keep your stuff safe and secure without taking up much room in your closet when you're done. And until December 10, you can support the project on Indiegogo.

The main idea of the RUX is to serve multiple purposes at once. You can carry it around like a backpack or duffle bag during a weekend trip outdoors, or you can use it as a stationary storage bin for your car or home. Despite being strong enough to hold your bulkiest gear, it only weighs around four pounds and is designed to be collapsible, so you can fold it up and slip it away afterwards. (Unfolded, the RUX comes in at 15.7 by 19.5 by 13.8 inches.)

And if you're looking to use it during more serious outdoor adventures, you can rest assured that its weatherproof construction will keep your stuff dry in the rain. There's even a window that allows you to double-check that your items are safe and sound.


The RUX was created with sustainability and longevity in mind. Not only does the RUX have a lifetime warranty, but each component can also come off and be replaced easily so you can continue using the product no matter the problem. RUX is a member of 1% For The Planet, which is a group that gives back 1 percent of sales to environmental causes, even if they are not profitable.

There is still time to back the RUX campaign and reap the rewards. If you back $196, you’ll get your first RUX along with it. However, if you back $265, you’ll get one RUX, two divider totes, an EDC pouch, and two utility straps. If you back $449, you’ll get all the same things from the second level along with an extra RUX. If you want to back $515 or $725, you’ll get double or triple everything, respectively, from the second level.

The RUX campaign ends on December 10, so there is still time to back this product through Indiegogo. Shipments of RUX will hopefully start by June 2021.

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