COLOR

Fire trucks are red because we expect them to be.

Why Are Fire Trucks Red?

The sight of a red fire truck will catch your eye, but it's not the reason emergency vehicles are painted scarlet.

What Do the Colored Flags Outside Your Doctor’s Office Mean?

These color-coding labels don’t exactly say what they mean—but you can make some educated guesses.

Show Off Pantone's Color of the Year With These Cariuma Very Peri Sneakers

Start 2022 off on the right foot with a pair of Cariuma's Pantone Color of the Year sneakers in Very Peri.

Why Are Most Jeans Blue?

Blue may seem like an odd choice for a pair of pants that many people wear every day, but there's a good reason it became the standard color for denim jeans.

What's the Difference Between White Cheese and Yellow Cheese?

Cheesemakers have been adding yellow and orange food dye to their cheese products since the 17th century.

What Exactly Is Millennial Pink, And Why Are People Still So Obsessed With It?

Whether Gen Z or even Generation Alpha will carry forth the Millennial Pink torch remains to be seen, but they’re wearing a lot of hot pink lately …

6 Interesting Facts About the Color Yellow

For some, yellow is the color of the gods—for others, it symbolizes controversy. Here are six facts about the color yellow.