Smooth Operator: How Con Man "Count" Victor Lustig Sold The Eiffel Tower—Twice

Con man Victor Lustig (center) in 1935.
Con man Victor Lustig (center) in 1935.
Public Domain // Wikimedia Commons

In May 1925, an article appeared in a Paris newspaper about the decaying condition of the Eiffel Tower. Thirty-some years after it had been erected, the city’s signature piece of architecture was in need of extensive repair. There was a passing comment in the piece about how the French government had considered that it might be cheaper to tear down the Eiffel Tower than to fix it.

Most people reading that article would have said, “C’est la vie,” and moved on. But Victor Lustig was not most people. He was the world’s most notorious con artist. And when he read it, he heard the ka-ching of inspiration for what would become his greatest caper.

The Czech-born Lustig—who was fluent in five languages, had more than 20 aliases, and possessed an almost hypnotizing charm—had been swindling people out of money and property for years. He began by plying his shady trade on cruise ships full of wealthy travelers. One of his favorite ruses was to pose as a producer of Broadway musicals, then prey on people’s secret desires to be in show business by getting them to invest in nonexistent productions. By 1925, Lustig had racked up more than 40 arrests, and was wanted by law enforcement agencies around the world.

The Eiffel Tower Con

Lustig never went into a con without research and careful preparation. In Paris, his first move was to have a counterfeiter make him official government stationery, with his name listed as the Deputy Director General of the Ministère de Postes et Télégraphes. He then wrote letters to the five most prominent scrap iron dealers in the city. The letters, vague but official-sounding, invited each of the five men to meet with Lustig in the suite of a fancy hotel, to discuss an urgent matter.

After Lustig wined and dined his marks, he announced that the government had decided to tear down the Eiffel Tower, and the resulting 7000 tons of metal would be for sale to the highest bidder among them. As part of his pitch, he reminded his guests that the Tower was built as an entrance arch to the 1889 World’s Fair and was never meant to be permanent. He quoted Alexander Dumas, who had once called the Tower “a loathsome construction,” and writer Guy de Maupassant, who said, “What will be thought of our generation if we do not smash this lanky pyramid.” Lustig gave an emotional performance, and then in a resigned tone, explained that the costs to maintain the Tower were simply too high. Of course, the government’s decision to tear it down was controversial and so must remain hush-hush. The scrap dealers swallowed the story hook, line, and sinker.

narvikk/iStock via Getty Images

A few days later, they submitted their bids. But Lustig had already chosen his mark: André Poisson. Lustig informed Poisson that he had won the right to the Eiffel Tower’s metal. But there was a small problem. Lustig said that while public servants like himself were expected to dress well and entertain lavishly, they made a meager salary. Poisson understood that he was being asked for a bribe to secure the deal, and he obliged.

Lustig, with Poisson's money in hand, fled for Austria. There, as was his custom, he lived the high life, at the expense of yet another unsuspecting victim. For weeks, Lustig checked the French newspapers for reports of his Eiffel Tower con, but there was nothing. He had a hunch that Poisson would be too embarrassed by how easily he fell for the ruse to go to the authorities, and he was right.

Six months later, Lustig returned to Paris and pulled the exact same stunt with five different scrap iron dealers. Amazingly, he sold the Eiffel Tower again. This time though, his mark went to the police, and the story hit the papers. Lustig soon fled Europe for the United States.

International Swindler

In America, Lustig continued his life as an elegant scoundrel, with cons like selling a miracle box that could supposedly print flawless counterfeit money. He also famously swindled Chicago crime boss Al Capone. Lustig got Capone to invest $50,000 in a con he was working on. Lustig let the money sit for two months, then went back to Capone to say his plan had fallen through. Just as Capone was about to get violent, Lustig handed him back his $50,000. Capone was so impressed that he gave Lustig a $1000 reward, which was exactly what Lustig anticipated.

Lustig was finally arrested in 1936, on a counterfeiting charge, and served 11 years in jail before dying behind bars in 1947.

Before his death, Lustig wrote down his Ten Commandments for aspiring con men:

1. Be a patient listener (it is this, not fast talking, that gets a con man his coups).
2. Never look bored.
3. Wait for the other person to reveal any political opinions, then agree with them.
4. Let the other person reveal religious views, then have the same ones.
5. Hint at sex talk, but don’t follow it up unless the other fellow shows a strong interest.
6. Never discuss illness, unless some special concern is shown.
7. Never pry into a person’s personal circumstances (they’ll tell you all eventually).
8. Never boast. Just let your importance be quietly obvious.
9. Never be untidy.
10. Never get drunk.

 

This story has been updated for 2020.

Amazon’s Big Fall Sale Features Deals on Electronics, Kitchen Appliances, and Home Décor

Dash/Keurig
Dash/Keurig

If you're looking for deals on items like Keurigs, BISSELL vacuums, and essential oil diffusers, it's usually pretty slim pickings until the holiday sales roll around. Thankfully, Amazon is starting these deals a little earlier with their Big Fall Sale, where customers can get up to 20 percent off everything from home decor to WFH essentials and kitchen gadgets. Now you won’t have to wait until Black Friday for the deal you need. Make sure to see all the deals that the sale has to offer here and check out our favorites below.

Electronics

Dash/Amazon

- BISSELL Lightweight Upright Vacuum Cleaner $170 (save $60)

- Dash Deluxe Air Fryer $80 (save $20)

- Dash Rapid 6-Egg Cooker $17 (save $3)

- Keurig K-Café Single Coffee Maker $169 (save $30)

- COMFEE Toaster Oven $29 (save $9)

- AmazonBasics 1500W Oscillating Ceramic Heater $31 (save $4)

Home office Essentials

HP/Amazon

- HP Neverstop Laser Printer $250 (save $30)

- HP ScanJet Pro 2500 f1 Flatbed OCR Scanner $274 (save $25)

- HP Printer Paper (500 Sheets) $5 (save $2)

- Mead Composition Books Pack of 5 Ruled Notebooks $11 (save $2)

- Swingline Desktop Hole Punch $7 (save $17)

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Selieve/Amazon

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Home Improvement

DEWALT/Amazon

- DEWALT 20V MAX LED Hand Held Work Light $54 (save $65)

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Home Décor

NECA/Amazon

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Did the Northern Lights Play a Role in the Sinking of the Titanic? A New Paper Says It’s Possible

Wikimedia Commons // Public Domain
Wikimedia Commons // Public Domain

The sinking of the RMS Titanic on April 15, 1912, is the most famous maritime disaster in history. The story has been retold countless times, but experts are still uncovering new details about what happened that night more than a century later. The latest development in our understanding of the event has to do with the northern lights. As Smithsonian reports, the same solar storm that produced an aurora over the North Atlantic waters where the Titanic sank may have caused equipment malfunctions that led to its demise.

Independent Titanic researcher Mila Zinkova outlines the new theory in a study published in the journal Weather. Survivors and eyewitnesses from the night of the Titanic's sinking reported seeing the aurora borealis light up the dark sky. James Bisset, second officer of the ship that responded to the Titanic's distress calls, the RMS Carpathia, wrote in his log: "There was no moon, but the aurora borealis glimmered like moonbeams shooting up from the northern horizon."

Zinkova argues that while the lights themselves didn't lead the Titanic on a crash course with the iceberg, a solar storm that night might have. The northern lights are the product of solar particles colliding and reacting with gas molecules in Earth's atmosphere. A vivid aurora is the result of a solar storm expelling energy from the sun's surface. In addition to causing colorful lights to appear in the sky, solar storms can also interfere with magnetic equipment on Earth.

Compasses are susceptible to electromagnetic pulses from the sun. Zinkova writes that the storm would have only had to shift the ship's compass by 0.5 degrees to guide it off a safe course and toward the iceberg. Radio signals that night may have also been affected by solar activity. The ship La Provence never received the Titanic's distress call, despite its proximity. The nearby SS Mount Temple picked it up, but their response to the Titanic went unheard. Amateur radio enthusiasts were initially blamed for jamming the airwaves used by professional ships that night, but the study posits that electromagnetic waves may have played a larger role in the interference.

If a solar storm did hinder the ship's equipment that night, it was only one condition that led to the Titanic's sinking. A cocktail of factors—including the state of the sea, the design of the ship, and the warnings that were ignored—ultimately sealed the vessel's fate.

[h/t Smithsonian]