15 Famous Companies That Originally Sold Something Else

Duane Prokop/Getty Images for Avon Products, Inc.
Duane Prokop/Getty Images for Avon Products, Inc.

Some companies find their niche and stick to it. But others have to adapt to changing markets in order to thrive. Here's a look at some companies that switched industries at some point in their histories, usually for the better.

1. AVON

David H. McConnell started Avon in 1886 without meaning to. McConnell sold books door-to-door, but to lure in female customers he offered little gifts of perfume. Before long, the perfume McConnell was giving away had become more popular than the books he was selling, so he shifted focus and founded the California Perfume Company, which later became Avon.

2. NOKIA

Nokia phones
Justin Sullivan/Getty Images

The telecom giant got its start in Finland in 1865, when Fredrik Idestam opened a pulp mill and started making paper on the banks of Tammerkoski. The company later bounced around a number of industries before getting serious about phones in the 1960s.

3. 3M


iStock

When the Minnesota Mining and Manufacturing Company's founders opened their business in Two Harbors, Minnesota, in 1902, they weren't selling Post-It Notes. The partners originally planned to sell the mineral corundum, an important ingredient in building grinding wheels, directly to manufacturers.

4. WRIGLEY

Wrigley's spearmint and doublemint gum
iStock

Like Avon, the chewing gum company got its start with a popular freebie. William Wrigley, Jr. founded the company in 1891 with the goal of selling soap and baking powder. He offered chewing gum as an enticement to his customers, and eventually the customers didn't care about the baking powder; they only wanted the gum.

5. DUPONT

E.I. du Pont started the company that eventually became one of the world's largest chemical concerns in 1802 as a gunpowder business. Eventually the French immigrant expanded his business to include dynamite and other explosives before going into more diversified chemicals.

6. TIFFANY & CO.


Spencer Platt/Getty Images

The jewelry and silverware hot bed was originally a stationer called Tiffany, Young, and Ellis when it started in 1837. In 1853 Tiffany switched its core business and began focusing on jewelry.

7. HASBRO


Michael Kovac/Getty Images for generationOn

The company behind Transformers and G.I. Joes began in 1923 as Hassenfeld Brothers. The titular brothers didn't make toys, though; they sold textile remnants. Their business gradually shifted into school supplies before making the leap to toys after the 1952 introduction of Mr. Potato Head.

8. COLECO

The defunct electronics corporation actually began as a leather goods company in Connecticut in 1932. In the early days it was known as the Connecticut Leather Company, which was later shortened to "Coleco." Oddly, fellow defunct computer marketer Tandy was also originally a leather goods company; it switched to electronics after acquiring RadioShack in 1963.

9. RAYTHEON

Raytheon CEO
Raytheon Company CEO and chairman Daniel P. Burnham in 2002
Jacob Silberberg/Getty Images

The defense contractor started up in 1922 as the American Appliance Company, which worked on refrigeration technology. Before long the company branched out into other areas of electronics and became Raytheon in 1925.

10. COLGATE


Justin Sullivan/Getty Images

The hygienic products company got its start in 1806, but it didn't make its first toothpaste until 1873. Founder William Colgate initially manufactured soap, candles, and starch.

11. XEROX


iStock

When Xerox got off the ground in 1906, it was as a maker of photographic paper and photography equipment called the Haloid Company. The company didn't introduce what we would think of as a copier until the Xerox 914 made its debut in 1959.

12. JOHN DEERE

tractor in a field
Mark Wilson/Getty Images

The man behind the giant fleet of green tractors got his start as a blacksmith in Grand Detour, Illinois. After struggling to make plows that could cut through the area's tough clay, Deere hit on the idea of building plows out of cast steel, and his blacksmith gig gave way to a booming farm-supply business.

13. READING ENTERTAINMENT

Reading Railroad Card from Monopoly Board Game
iStock

Remember the Reading Railroad from the last time you played Monopoly? The company still (sort of) exists! The Reading Company got out of the railroad business in 1976, but was reborn as Reading Entertainment, which operates movie theaters mainly in Australia, New Zealand, and the U.S.

14. BERKSHIRE HATHAWAY

Warren Buffett
Bill Pugliano / Stringer

The sprawling holding company helmed by Warren Buffett was originally a textile manufacturer that took off in 1839. Buffett took control in 1962, though, and by 1967 he started to move outside of textiles into insurance and other sectors.

15. ABERCROMBIE & FITCH

Abercrombie & Fitch Store
Justin Sullivan/Getty Images

When David Abercrombie founded the clothing store in 1892 in New York City, he wasn't dreaming of clothing high school and college students everywhere. The store was originally a sporting goods shop and outfitter; Abercrombie even outfitted Charles Lindbergh for his famous flight across the Atlantic. The version of Abercrombie & Fitch you see in your local mall today started to come about after Limited Brands bought the company in 1988.

10 Products for a Better Night's Sleep

Amazon/Comfort Spaces
Amazon/Comfort Spaces

Getting a full eight hours of sleep can be tough these days. If you’re having trouble catching enough Zzzs, consider giving these highly rated and recommended products a try.

1. Everlasting Comfort Pure Memory Foam Knee Pillow; $25

Everlasting Comfort Knee Pillow
Everlasting Comfort/Amazon

For side sleepers, keeping the spine, hips, and legs aligned is key to a good night’s rest—and a pain-free morning after. Everlasting Comfort’s memory foam knee pillow is ergonomically designed to fit between the knees or thighs to ensure proper alignment. One simple but game-changing feature is the removable strap, which you can fasten around one leg; this keeps the pillow in place even as you roll at night, meaning you don’t have to wake up to adjust it (or pick it up from your floor). Reviewers call the pillow “life-changing” and “the best knee pillow I’ve found.” Plus, it comes with two pairs of ear plugs.

Buy it: Amazon

2. Letsfit White Noise Machine; $21

Letsfit White Noise Machine
Letsfit/Amazon

White noise machines: They’re not just for babies! This Letsfit model—which is rated 4.7 out of five with nearly 3500 reviews—has 14 potential sleep soundtracks, including three white noise tracks, to better block out everything from sirens to birds that chirp enthusiastically at dawn (although there’s also a birds track, if that’s your thing). It also has a timer function and a night light.

Buy it: Amazon

3. ECLIPSE Blackout Curtains; $16

Eclipse Black Out Curtains
Eclipse/Amazon

According to the National Sleep Foundation, too much light in a room when you’re trying to snooze is a recipe for sleep disaster. These understated polyester curtains from ECLIPSE block 99 percent of light and reduce noise—plus, they’ll help you save on energy costs. "Our neighbor leaves their backyard light on all night with what I can only guess is the same kind of bulb they use on a train headlight. It shines across their yard, through ours, straight at our bedroom window," one Amazon reviewer who purchased the curtains in black wrote. "These drapes block the light completely."

Buy it: Amazon

4. JALL Wake Up Light Sunrise Alarm Clock; $38

JALL Wake Up Light Sunrise Alarm Clock
JALL/Amazon

Being jarred awake by a blaring alarm clock can set the wrong mood for the rest of your day. Wake up in a more pleasant way with this clock, which gradually lights up between 10 percent and 100 percent in the 30 minutes before your alarm. You can choose between seven different colors and several natural sounds as well as a regular alarm beep, but why would you ever use that? “Since getting this clock my sleep has been much better,” one reviewer reported. “I wake up not feeling tired but refreshed.”

Buy it: Amazon

5. Philips SmartSleep Wake-Up Light; $200

Philips SmartSleep Wake-Up Light
Philips/Amazon

If you’re looking for an alarm clock with even more features, Philips’s SmartSleep Wake-Up Light is smartphone-enabled and equipped with an AmbiTrack sensor, which tracks things like bedroom temperature, humidity, and light levels, then gives recommendations for how you can get a better night’s rest.

Buy it: Amazon

6. Slumber Cloud Stratus Sheet Set; $159

Stratus sheets from Slumber Cloud.
Slumber Cloud

Being too hot or too cold can kill a good night’s sleep. The Good Housekeeping Institute rated these sheets—which are made with Outlast fibers engineered by NASA—as 2020’s best temperature-regulating sheets.

Buy it: SlumberCloud

7. Comfort Space Coolmax Sheet Set; $29-$40

Comfort Spaces Coolmax Sheets
Comfort Spaces/Amazon

If $159 sheets are out of your price range, the GHI recommends these sheets from Comfort Spaces, which are made with moisture-wicking Coolmax microfiber. Depending on the size you need, they range in price from $29 to $40.

Buy it: Amazon

8. Coop Home Goods Eden Memory Foam Pillow; $80

Coop Eden Pillow
Coop Home Goods/Amazon

This pillow—which has a 4.5-star rating on Amazon—is filled with memory foam scraps and microfiber, and comes with an extra half-pound of fill so you can add, or subtract, the amount in the pillow for ultimate comfort. As a bonus, the pillows are hypoallergenic, mite-resistant, and washable.

Buy it: Amazon

9. Baloo Weighted Blanket; $149-$169

Baloo Weighted Blanket
Baloo/Amazon

Though the science is still out on weighted blankets, some people swear by them. Wirecutter named this Baloo blanket the best, not in small part because, unlike many weighted blankets, it’s machine-washable and -dryable. It’s currently available in 12-pound ($149) twin size and 20-pound ($169) queen size. It’s rated 4.7 out of five stars on Amazon, with one reviewer reporting that “when it's spread out over you it just feels like a comfy, snuggly hug for your whole body … I've found it super relaxing for falling asleep the last few nights, and it looks nice on the end of the bed, too.” 

Buy it: Amazon 

10. Philips Smartsleep Snoring Relief Band; $200

Philips SmartSleep Snoring Relief Band
Philips/Amazon

Few things can disturb your slumber—and that of the ones you love—like loudly sawing logs. Philips’s Smartsleep Snoring Relief Band is designed for people who snore when they’re sleeping on their backs, and according to the company, 86 percent of people who used the band reported reduced snoring after a month. The device wraps around the torso and is equipped with a sensor that delivers vibrations if it detects you moving to sleep on your back; those vibrations stop when you roll onto your side. The next day, you can see how many hours you spent in bed, how many of those hours you spent on your back, and your response rate to the vibrations. The sensor has an algorithm that notes your response rate and tweaks the intensity of vibrations based on that. “This device works exactly as advertised,” one Amazon reviewer wrote. “I’d say it’s perfect.”

Buy it: Amazon

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8 Facts About David Bowie's 'Space Oddity'

Express/Express/Getty Images
Express/Express/Getty Images

On July 20, 1969, astronauts walked on the Moon for the first time. Just a few weeks earlier, another space-age event had rocked the world: David Bowie’s single “Space Oddity” hit airwaves. The song, whose lyrics tell the story of an astronaut’s doomed journey into space, helped propel the artist to icon status, and five decades later, it’s still one of his most popular works. 

1. "Space Oddity" was inspired by 2001: A Space Odyssey.

Many listeners assumed that "Space Oddity" was riffing on the Apollo 11 Moon landing of 1969, but it was actually inspired by a Stanley Kubrick film released a year earlier. Bowie watched 2001: A Space Odyssey multiple times when it premiered in theaters in 1968. “It was the sense of isolation I related to,” Bowie told Classic Rock in 2012. “I found the whole thing amazing. I was out of my gourd, very stoned when I went to see it—several times—and it was really a revelation to me. It got the song flowing.”

2. "Space Oddity" was also inspired by heartbreak.

The track was also partly inspired by the more universal experience of heartbreak. Bowie wrote the song after ending his relationship with actress Hermione Farthingale. The break inspired several songs, including “Letter to Hermione” and “Life on Mars,” and in “Space Oddity,” Bowie’s post-breakup loneliness and melancholy is especially apparent.

3. "Space Oddity" helped him sign a record deal.

In 1969, a few years into David Bowie’s career, the musician recorded a demo tape with plans to use it to land a deal with Mercury Records. That tape featured an early iteration of “Space Oddity,” and based on the demo, Mercury signed him for a one-album deal. But the song failed to win over one producer. Tony Visconti, who produced Bowie’s self-titled 1969 album, thought the song was a cheap attempt to cash in on the Apollo 11 mission, and he tapped someone else to produce that particular single.

4. The BBC played "Space Oddity" during the Moon landing.

"Space Oddity" was released on July 11, 1969—just five days before NASA launched Apollo 11. The song doesn’t exactly sound like promotional material for the mission. It ends on a somber note, with Major Tom "floating in a tin can" through space. But the timing and general subject matter were too perfect for the BBC to resist. The network played the track over footage of the Moon landing. Bowie later remarked upon the situation, saying, "Obviously, some BBC official said, 'Oh, right then, that space song, Major Tom, blah blah blah, that’ll be great. 'Um, but he gets stranded in space, sir.' Nobody had the heart to tell the producer that."

5. David Bowie recorded an Italian version of "Space Oddity."

The same year "Space Oddity" was released, a different version David Bowie recorded with Italian lyrics was played by radio stations in Italy. Instead of directly translating the English words, the Italian songwriter Mogul was hired to write new lyrics practically from scratch. "Ragazzo Solo, Ragazza Sola" ("Lonely Boy, Lonely Girl") is a straightforward love song, and Major Tom is never mentioned.

6. Major Tom appeared in future songs.

Major Tom, the fictional astronaut at the center of "Space Oddity," is one of the most iconic characters invented for a pop song. It took a decade for him to resurface in David Bowie’s discography. In his 1980 single "Ashes to Ashes," the artists presents a different version of the character, singing: "We know Major Tom's a junkie/Strung out in heaven's high/Hitting an all-time low." Bowie also references Major Tom in "Hallo Spaceboy" from the 1995 album Outside.

7. "Space Oddity" is featured in Chris Hadfield's ISS music video.

When choosing a song for the first music filmed in space, Canadian astronaut Chris Hadfield naturally went with David Bowie’s out-of-this-world anthem. The video above was recorded on the International Space Station in 2013, with Hadfield playing guitar and singing from space and other performers providing musical accompaniment from Earth. Some lyrics were tweaked for the cover. Hadfield mentions the "Soyuz hatch" of the capsule that would eventually shuttle him to Earth.

8. "Space Oddity" played on the Tesla that Elon Musk sent to space.

Dummy in Tesla roadster in space with Earth in background.
SpaceX via Getty Images

In 2018, Elon Musk used SpaceX's Falcon Heavy rocket to launch his Tesla Roadster into space. The car was decked out with pop culture Easter eggs—according to Musk, "Space Oddity" was playing over the car’s radio system during the historic journey. The dummy’s name, Starman, is the name of another space-themed song on Bowie's 1972 masterpiece The Rise and Fall of Ziggy Stardust and the Spiders from Mars.