15 Famous Companies That Originally Sold Something Else

Duane Prokop/Getty Images for Avon Products, Inc.
Duane Prokop/Getty Images for Avon Products, Inc.

Some companies find their niche and stick to it. But others have to adapt to changing markets in order to thrive. Here's a look at some companies that switched industries at some point in their histories, usually for the better.

1. AVON

David H. McConnell started Avon in 1886 without meaning to. McConnell sold books door-to-door, but to lure in female customers he offered little gifts of perfume. Before long, the perfume McConnell was giving away had become more popular than the books he was selling, so he shifted focus and founded the California Perfume Company, which later became Avon.

2. NOKIA

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The telecom giant got its start in Finland in 1865, when Fredrik Idestam opened a pulp mill and started making paper on the banks of Tammerkoski. The company later bounced around a number of industries before getting serious about phones in the 1960s.

3. 3M

iStock

When the Minnesota Mining and Manufacturing Company's founders opened their business in Two Harbors, Minnesota, in 1902, they weren't selling Post-It Notes. The partners originally planned to sell the mineral corundum, an important ingredient in building grinding wheels, directly to manufacturers.

4. WRIGLEY

iStock

Like Avon, the chewing gum company got its start with a popular freebie. William Wrigley, Jr. founded the company in 1891 with the goal of selling soap and baking powder. He offered chewing gum as an enticement to his customers, and eventually the customers didn't care about the baking powder; they only wanted the gum.

5. DUPONT

E.I. du Pont started the company that eventually became one of the world's largest chemical concerns in 1802 as a gunpowder business. Eventually the French immigrant expanded his business to include dynamite and other explosives before going into more diversified chemicals.

6. TIFFANY & CO.

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The jewelry and silverware hot bed was originally a stationer called Tiffany, Young, and Ellis when it started in 1837. In 1853 Tiffany switched its core business and began focusing on jewelry.

7. HASBRO

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The company behind Transformers and G.I. Joes began in 1923 as Hassenfeld Brothers. The titular brothers didn't make toys, though; they sold textile remnants. Their business gradually shifted into school supplies before making the leap to toys after the 1952 introduction of Mr. Potato Head.

8. COLECO

The defunct electronics corporation actually began as a leather goods company in Connecticut in 1932. In the early days it was known as the Connecticut Leather Company, which was later shortened to "Coleco." Oddly, fellow defunct computer marketer Tandy was also originally a leather goods company; it switched to electronics after acquiring RadioShack in 1963.

9. RAYTHEON

Raytheon Company CEO and chairman Daniel P. Burnham in 2002Jacob Silberberg/Getty Images

The defense contractor started up in 1922 as the American Appliance Company, which worked on refrigeration technology. Before long the company branched out into other areas of electronics and became Raytheon in 1925.

10. COLGATE

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The hygienic products company got its start in 1806, but it didn't make its first toothpaste until 1873. Founder William Colgate initially manufactured soap, candles, and starch.

11. XEROX

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When Xerox got off the ground in 1906, it was as a maker of photographic paper and photography equipment called the Haloid Company. The company didn't introduce what we would think of as a copier until the Xerox 914 made its debut in 1959.

12. JOHN DEERE

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The man behind the giant fleet of green tractors got his start as a blacksmith in Grand Detour, Illinois. After struggling to make plows that could cut through the area's tough clay, Deere hit on the idea of building plows out of cast steel, and his blacksmith gig gave way to a booming farm-supply business.

13. READING ENTERTAINMENT

iStock

Remember the Reading Railroad from the last time you played Monopoly? The company still (sort of) exists! The Reading Company got out of the railroad business in 1976, but was reborn as Reading Entertainment, which operates movie theaters mainly in Australia, New Zealand, and the U.S.

14. BERKSHIRE HATHAWAY

Bill Pugliano / Stringer

The sprawling holding company helmed by Warren Buffett was originally a textile manufacturer that took off in 1839. Buffett took control in 1962, though, and by 1967 he started to move outside of textiles into insurance and other sectors.

15. ABERCROMBIE & FITCH

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When David Abercrombie founded the clothing store in 1892 in New York City, he wasn't dreaming of clothing high school and college students everywhere. The store was originally a sporting goods shop and outfitter; Abercrombie even outfitted Charles Lindbergh for his famous flight across the Atlantic. The version of Abercrombie & Fitch you see in your local mall today started to come about after Limited Brands bought the company in 1988.

Amazon’s Big Fall Sale Features Deals on Electronics, Kitchen Appliances, and Home Décor

Dash/Keurig
Dash/Keurig

If you're looking for deals on items like Keurigs, BISSELL vacuums, and essential oil diffusers, it's usually pretty slim pickings until the holiday sales roll around. Thankfully, Amazon is starting these deals a little earlier with their Big Fall Sale, where customers can get up to 20 percent off everything from home decor to WFH essentials and kitchen gadgets. Now you won’t have to wait until Black Friday for the deal you need. Make sure to see all the deals that the sale has to offer here and check out our favorites below.

Electronics

Dash/Amazon

- BISSELL Lightweight Upright Vacuum Cleaner $170 (save $60)

- Dash Deluxe Air Fryer $80 (save $20)

- Dash Rapid 6-Egg Cooker $17 (save $3)

- Keurig K-Café Single Coffee Maker $169 (save $30)

- COMFEE Toaster Oven $29 (save $9)

- AmazonBasics 1500W Oscillating Ceramic Heater $31 (save $4)

Home office Essentials

HP/Amazon

- HP Neverstop Laser Printer $250 (save $30)

- HP ScanJet Pro 2500 f1 Flatbed OCR Scanner $274 (save $25)

- HP Printer Paper (500 Sheets) $5 (save $2)

- Mead Composition Books Pack of 5 Ruled Notebooks $11 (save $2)

- Swingline Desktop Hole Punch $7 (save $17)

- Officemate OIC Achieva Side Load Letter Tray $15 (save $7)

- PILOT G2 Premium Rolling Ball Gel Pens 12-Pack $10 (save $3)

Toys and games

Selieve/Amazon

- Selieve Toys Old Children's Walkie Talkies $17 (save $7)

- Yard Games Giant Tumbling Timbers $59 (save $21)

- Duckura Jump Rocket Launchers $11 (save $17)

- EXERCISE N PLAY Automatic Launcher Baseball Bat $14 (save $29)

- Holy Stone HS165 GPS Drones with 2K HD Camera $95 (save $40)

Home Improvement

DEWALT/Amazon

- DEWALT 20V MAX LED Hand Held Work Light $54 (save $65)

- Duck EZ Packing Tape with Dispenser, 6 Rolls $11 (save $6)

- Bissell MultiClean Wet/Dry Garage Auto Vacuum $111 (save $39)

- Full Circle Sinksational Sink Strainer with Stopper $5 (save $2)

Home Décor

NECA/Amazon

- A Christmas Story 20-Inch Leg Lamp Prop Replica by NECA $41 save $5

- SYLVANIA 100 LED Warm White Mini Lights $8 (save 2)

- Yankee Candle Large Jar Candle Vanilla Cupcake $17 (save $12)

- Malden 8-Opening Matted Collage Picture Frame $20 (save $8)

- Lush Decor Blue and Gray Flower Curtains Pair $57 (save $55)

- LEVOIT Essential Oil Diffuser $25 (save $5)

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Get Into the Halloween Spirit With Harry Potter and Star Wars Costumes and Accessories From Hot Topic

Hot Topic
Hot Topic

Halloween is fast approaching, and that means it's time to start picking up those decorations, planning your costume, and settling down for a few monster movie marathons. Hot Topic is already way ahead of you, with a selection of costumes and accessories based on fan-favorite movies and TV shows like Harry Potter, The Nightmare Before Christmas, Stranger Things, and Hocus Pocus. We've picked out some of our favorites for you to check out below.

Harry Potter

1. Beauxbatons Hat and Cape Uniform; $60

Hot Topic

If Fleur Delacour is your favorite character from the Triwizard Tournament, then this look is for you. Beauxbatons baby blue hat and cape can now be yours to prance around in and pretend you're from the magical French academy for young witches.

Buy it: Beauxbatons Hat, Beauxbatons Cape

2. Hogwarts Zip-Up Hoodie Cloak; $55

Hot Topic

One of the most iconic parts of the Hogwarts uniform is the cloak. The sweeping black robes looked so official and mystical in the movies that it almost seems wrong not to wear one if you want to be a Hogwarts student for Halloween. These hoodie cloaks are available in all four house colors.

Buy it: Hot Topic

3. Hogwarts Cardigan Sweater; $49

Hot Topic

Much like the cloak, the sweater vests and cardigans the students at Hogwarts got to wear are essential to any costume. You can choose from the four house crests and colors, so you can show your allegiance while also making a fashion statement.

Buy it: Hot Topic

4. Hogwarts Plaid Skirtall; $45

Hot Topic

Though this isn't a look you'd recognize from the Harry Potter movies, these plaid skirtalls—skirt overalls, basically—feature the crest and colors of whichever house you represent.

Buy it: Hot Topic

Star Wars

1. The Mandalorian Helmet; $17

Hot Topic

With the second season of The Mandalorian coming out right in time for Halloween, going as one of the show's main characters is a no-brainer. And since you probably can't pull off the Baby Yoda look, this simple Mando helmet is your best option.

Buy it: Hot Topic

2. Yoda Pet Costume; $20

Hot Topic

Baby Yoda is easily the cutest thing to emerge from the new Disney+ series, and there's no shortage of merchandise with that little green face plastered across it. From Amazon Echo Dots to slippers to LEGO sets, the little rascal is everywhere. But if you're more a fan of classic Yoda, you can impose your love of the character on your dog with this costume, complete with floppy green ears and tiny Jedi robe.

Buy it: Hot Topic

3. The Force Awakens Rey Costume; $48

Hot Topic

Rey represents a new generation of Star Wars hero, and her costume during her time on Jakku from The Force Awakens is still her most iconic look. It's also a costume that's simple enough to throw on for Halloween and still feel comfortable in.

Buy it: Hot Topic

4. R2-D2 with Pumpkin Decoration; $50

Hot Topic

When trick-or-treaters stop to collect candy from your house, greet them with this inflatable R2-D2 decoration that's primed for Halloween. Standing around 3 feet tall, this will show off your love for a galaxy far, far away and your holiday spirit.

Buy it: Hot Topic

The Nightmare Before Christmas

1. Sally Scrunchies Set; $10

Hot Topic

If you're looking to embrace your The Nightmare Before Christmas love in a more subtle way, opt for these Sally-approved scrunchies that embody the colors of the movie without going too far overboard.

Buy it: Hot Topic

2. Jack Skellington Button-Up Shirt; $35

Hot Topic

If Jack Skellington is your ultimate fashion hero, then this button-up pinstriped shirt is the ticket for you. It mimics Jack's look right down to the unique bat-shaped collar.

Buy it: Hot Topic

3. Jack and Sally 'Love is Eternal' Eyeshadow Palette; $17

Hot Topic

Makeup inspired by your favorite characters is the key to completing a Halloween look, and this palette will help you make a colorful, smokey eye featuring shades seen in The Nightmare Before Christmas. You can even use these colors long after Halloween is over once you've mastered your favorite style.

Buy it: Hot Topic

4. Zero Dog Costume; $29

Hot Topic

The real star of The Nightmare Before Christmas has to be the dog, Zero, and now you can drape your own pooch in the ghostly visage for under $30.

Buy it: Hop Topic

Other Categories

- Stranger Things
- Coraline
- Disney
- Haunted Mansion
- Hocus Pocus
- The Craft

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