10 Facts about Subliminal Messages

iStock / SchulteProductions
iStock / SchulteProductions

Subliminal messages affect the subconscious mind. We're talking visual messages that can be flashed very quickly in a film or buried within a print image and audio messages that are masked by other sounds, played below audible levels or recorded backwards to hide the message. True, scientific research has yet to determine the actual effectiveness of this process, but it's still worth pointing out some interesting tidbits:

1. Both Coke and Pepsi have been caught up in the subliminal messaging fray:

a) Feel The Curves - Coca Cola advertised in Australia with this poster during the eighties. That is, until someone discovered what could be seen in the ice cube on the right. I've blurred it out, but that's not a bottle she's going to put in her mouth! The artist was fired and sued. All posters were recalled and a new campaign was launched.

b) In a promotional campaign by Pepsi in 1990, the company sold cans with a neon-design. If you stacked two of the cans and turned them just right, the word SEX became apparent.

2. All the way back in 1897, The New Psychology published an article about how subliminal messages work. By World War II, a tachistoscope (a machine that projects images extremely briefly and rapidly) was used to teach soldiers how to recognize enemy planes.

3. James Vicary, a market researcher, caused a stir when he reported that he was able to increase popcorn sales at a New Jersey movie theatre through subliminal messages built into the movie. This led to the modern practice of subliminal advertising, despite that he admitted in 1962 that he was lying. Many still debate whether the experiment even took place!

4. A 1973 Christmas advertising campaign for the game H?sker D?? included the subliminal message “Get it.” Complaints flooded in and the FCC ran an investigation. It deemed subliminal messages “Contrary to public interest.” They were never actually banned in the USA, however the same commercial led to a ban in Canada.

5. In an effort to catch the BTK Killer in 1978, TV station KAKE-TV in Wichita obtained permission to run subliminal messages in a report about the BTK killings. The report included the subliminal message “Now call the chief.” No increased volume of tips was reported. The attempt was deemed unsuccessful.

6. George W. Bush’s 2000 presidential campaign included a television ad that featured words and parts of words scrolling across the screen. At one point, a single frame flashed the word “rats” (part of the word bureaucrats). After complaints, the FCC investigated but never assessed any penalties nor blame in the case.

7. On January 27, 2007, the McDonald’s logo appeared for a single frame during the Iron Chef America program on Food Network. This led to accusations of subliminal advertising. In a brilliant move, the Food Network said it was just “a glitch.”
8. Ferrari’s Formula One car and its drivers' jumpers have always been red and always carried the Marlboro logo—one of Ferrari racing’s largest corporate sponsor. However, a ban on tobacco advertising caused Ferrari and Marlboro to design a barcode style logo for the cars and jumpers in 2010. The design was quickly recognized as a subliminal advertisement for Marlboro cigarettes. Even after Ferrari removed the insignia, Marlboro pledged continued support for the team. However, without the benefit of advertising, the relationship between Ferrari racing and Marlboro started to erode.

9. The following movies are said to contain subliminal messages or subtle symbolism (most of the messages are of a sexual nature, so I won't go into detail, but if you Google the film and the word subliminal, you'll find much more):

  • The Exorcist (A detailed article in the July/August 1991 issue of Video Watchdog examined the phenomenon, providing still frames identifying several usages of subliminal "flashing" throughout the film)
  • Psycho 
  • The Rescuers (nudity)
  • Who Framed Roger Rabbit ( Jessica Rabbit nudity)
  • JFK-Director’s Cut 
  • The Ring (According to IMDB: Subliminal frames from the Ring video are inserted in the film. For example, the 'Ring' image can be glimpsed for a fraction of a second in the transition between the ferry/horse sequence and Rachel's car drive to Anna Morgan's farm on Moesko Island.)
  • Fight Club (pornographic)
  • The Lion King (original VHS and LaserDisc releases,sexual in nature)
  • Little Mermaid (cover of the VHS box, sexual in nature)

10. There are a pantload of companies out there making money off subliminal messages. These are usually audio recordings that promise to help you with everything from getting a child to stop sucking his thumb to learning a foreign language while you sleep. There is even a program that boasts being able to program your body to use mental birth control—we don’t recommend trying this at home!

The 10 Best Air Fryers on Amazon

Cosori/Amazon
Cosori/Amazon

When it comes to making food that’s delicious, quick, and easy, you can’t go wrong with an air fryer. They require only a fraction of the oil that traditional fryers do, so you get that same delicious, crispy texture of the fried foods you love while avoiding the extra calories and fat you don’t.

But with so many air fryers out there, it can be tough to choose the one that’ll work best for you. To make your life easier—and get you closer to that tasty piece of fried chicken—we’ve put together a list of some of Amazon’s top-rated air frying gadgets. Each of the products below has at least a 4.5-star rating and over 1200 user reviews, so you can stop dreaming about the perfect dinner and start eating it instead.

1. Ultrean Air Fryer; $76

Ultrean/Amazon

Around 84 percent of reviewers awarded the Ultrean Air Fryer five stars on Amazon, making it one of the most popular models on the site. This 4.2-quart oven doesn't just fry, either—it also grills, roasts, and bakes via its innovative rapid air technology heating system. It's available in four different colors (red, light blue, black, and white), making it the perfect accent piece for any kitchen.

Buy it: Amazon

2. Cosori Air Fryer; $120

Cosori/Amazon

This highly celebrated air fryer from Cosori will quickly become your favorite sous chef. With 11 one-touch presets for frying favorites, like bacon, veggies, and fries, you can take the guesswork out of cooking and let the Cosori do the work instead. One reviewer who “absolutely hates cooking” said, after using it, “I'm actually excited to cook for the first time ever.” You’ll feel the same way!

Buy it: Amazon

3. Innsky Air Fryer; $90

Innsky/Amazon

With its streamlined design and the ability to cook with little to no oil, the Innsky air fryer will make you feel like the picture of elegance as you chow down on a piece of fried shrimp. You can set a timer on the fryer so it starts cooking when you want it to, and it automatically shuts off when the cooking time is done (a great safety feature for chefs who get easily distracted).

Buy it: Amazon

4. Secura Air Fryer; $62

Secura/Amazon

This air fryer from Secura uses a combination of heating techniques—hot air and high-speed air circulation—for fast and easy food prep. And, as one reviewer remarked, with an extra-large 4.2-quart basket “[it’s] good for feeding a crowd, which makes it a great option for large families.” This fryer even comes with a toaster rack and skewers, making it a great addition to a neighborhood barbecue or family glamping trip.

Buy it: Amazon

5. Chefman Turbo Fry; $60

Chefman/Amazon

For those of you really looking to cut back, the Chefman Turbo Fry uses 98 percent less oil than traditional fryers, according to the manufacturer. And with its two-in-one tank basket that allows you to cook multiple items at the same time, you can finally stop using so many pots and pans when you’re making dinner.

Buy it: Amazon

6. Ninja Air Fryer; $100

Ninja/Amazon

The Ninja Air Fryer is a multipurpose gadget that allows you to do far more than crisp up your favorite foods. This air fryer’s one-touch control panel lets you air fry, roast, reheat, or even dehydrate meats, fruits, and veggies, whether your ingredients are fresh or frozen. And the simple interface means that you're only a couple buttons away from a homemade dinner.

Buy it: Amazon

7. Instant Pot Air Fryer + Electronic Pressure Cooker; $180

Instant Pot/Amazon

Enjoy all the perks of an Instant Pot—the ability to serve as a pressure cooker, slow cooker, yogurt maker, and more—with a lid that turns the whole thing into an air fryer as well. The multi-level fryer basket has a broiling tray to ensure even crisping throughout, and it’s big enough to cook a meal for up to eight. If you’re more into a traditional air fryer, check out Instant Pot’s new Instant Vortex Pro ($140) air fryer, which gives you the ability to bake, proof, toast, and more.

Buy it: Amazon

8. Omorc Habor Air Fryer; $100

Omorc Habor/Amazon

With a 5.8-quart capacity, this air fryer from Omorc Habor is larger than most, giving you the flexibility of cooking dinner for two or a spread for a party. To give you a clearer picture of the size, its square fryer basket, built to maximize cooking capacity, can handle a five-pound chicken (or all the fries you could possibly eat). Plus, with a non-stick coating and dishwasher-safe basket and frying pot, this handy appliance practically cleans itself.

Buy it: Amazon

9. Dash Deluxe Air Fryer; $100

Dash/Amazon

Dash’s air fryer might look retro, but its high-tech cooking ability is anything but. Its generously sized frying basket can fry up to two pounds of French fries or two dozen wings, and its cool touch handle makes it easy (and safe) to use. And if you're still stumped on what to actually cook once you get your Dash fryer, you'll get a free recipe guide in the box filled with tips and tricks to get the most out of your meal.

Buy it: Amazon

10. Bella Air Fryer; $52

Bella/Amazon

This petite air fryer from Bella may be on the smaller side, but it still packs a powerful punch. Its 2.6-quart frying basket makes it an ideal choice for couples or smaller families—all you have to do is set the temperature and timer, and throw your food inside. Once the meal is ready, its indicator light will ding to let you know that it’s time to eat.

Buy it: Amazon

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15 Facts About Babe On Its 25th Anniversary

James Cromwell in Babe (1995).
James Cromwell in Babe (1995).
Universal Pictures Home Entertainment

It's hard to believe that it has been 25 years since a tiny pink piglet named Babe stole the heart of audiences around the world, and turned many of them into lifelong vegetarians (more on that later). What’s almost even harder to believe is that the heartwarming story of a pig who wants to be a sheepdog was partially ushered into existence by George Miller, the same man who brought us the Mad Max franchise. Here are 15 things you might not know about the little piggy that could.

1. James Cromwell thought the original idea for Babe was silly.

When actor James Cromwell first heard about Babe, which is based on Dick King-Smith's novel, “I thought it sounded silly,” he told Vegetarian Times. “I was mostly counting the lines to see how much of a role the farmer had.”

2. Farmer Hoggett has just 16 lines in Babe.

But by that point, Cromwell was already sold on the script, intrigued by what he called the “sophisticated yet pure-of-heart piglet.” And he clearly made the right call: The part earned Cromwell an Oscar nomination for Best Supporting Actor.

3. It took 48 different pigs to play the role of Babe.

Because pigs grow quickly, the crew utilized four dozen Large White Yorkshire piglets throughout the course of filming, shooting six at a time over a three-week period. A total of 48 pigs were filmed, though only 46 of them made it to the screen.

4. Babe also featured one animatronic pig.

Animal trainer Karl Lewis Miller seemed almost embarrassed to admit that they did have one animatronic pig play Babe, too. This is the pig they used for wide shots—when there was at least 15 feet surrounding Babe all the way around, and no place for Miller to hide.

5. Babe is a girl.

While this is never explicitly stated in the movie, because a male pig’s private parts would have been visible on film, all of the pigs used for filming were females.

6. In all, there were 970 animals on the set of Babe.

Universal Pictures Home Entertainment

In an interview with Entertainment Weekly, Karl Lewis Miller—who had 59 people assisting him—said that, all told, there were 970 animals used for the film, though only 500 of them actually made it into the movie. This included pigs and dogs, of course, plus cats, cows, horses, ducks, goats, mice, pigeons, and sheep, too. Baa-ram-ewe indeed!

7. Babe is also Dexter from Dexter's Laboratory.

In addition to voicing Babe, voice actor Christine Cavanaugh—who passed away in December 2014—lent her vocal chords to more than 75 projects over the years, including the title role in Dexter’s Laboratory, Chuckie Finster on Rugrats, and Gosalyn Mallard on Darkwing Duck.

8. Babe was banned in Malaysia.

Not wanting to upset its Muslim community, to whom pigs are haram, Malaysia banned the family flick from screening in its theaters. But its proscription didn’t stick; the film was released on VHS about a year later.

9. Pork product sales dropped in 1995.

Universal Pictures Home Entertainment

In December 1995, just four months after Babe hit theaters, Vegetarian Times ran a story about the problems facing the pork industry. Among the factors contributing to the industry’s slump, according to writer Amy O’Connor, was “the motion picture Babe, featuring an adorable porcine protagonist and a strong vegetarian message.” She went on to note that, “This year, the U.S. Department Agriculture showed stagnant demand for pork, while retail sales of canned meats such as Spam hit a five-year low.”

10. Sales of pet pigs increased following the release of Babe.

In The Apocalyptic Animal of Late Capitalism, author Laura Elaine Hudson is unable to substantiate claims that pork sales dropped a full 25 percent in the U.S. following the release of Babe, as some sources claimed, but she did find that sales of pet pigs increased—as did, eventually, the number of abandoned pigs.

11. Babe turned many viewers into vegetarians.

Babe’s popularity—and its main character’s adorableness—led to many fans of the movie (particularly young viewers) adopting a vegetarian lifestyle. The practice became so widespread that it was dubbed “The Babe Effect,” and fans of the film who went meatless became known as “Babe vegetarians.”

12. James Cromwell is a "Babe vegan."

Among those individuals whose eating habits were altered by Babe was the movie’s human star. Though he had been a vegetarian decades before, Cromwell “decided that to be able to speak about this [movie] with conviction, I needed to become a vegetarian again.”

13. Mrs. Hoggett was aged up for Babe.

Magda Szubanski stars in Babe (1995).Universal Pictures Home Entertainment

Magda Szubanski, who plays the farmer’s wife Esme, was only 34 years old at the time of the film’s release. She logged lots of time in the makeup chair in order to pass as the wife of her then-55-year-old co-star.

14. Jerry Goldsmith was hired to score Babe, but was replaced.

Jerry Goldsmith wrote a good deal of the music for Babe, but he and George Miller’s ideas for what it should sound like did not mesh. So Goldsmith was replaced by Nigel Westlake.

15. Babe earned a Best Picture Oscar nomination.

Among Babe's seven Academy Award nominations (yes, seven) was a nod for Best Picture, which pit the pig film against an impressive lineup that included Sense and Sensibility, Il Postino, Apollo 13, and Braveheart (which took home the award). The film did win one Oscar: it beat out Apollo 13 for Best Visual Effects.

This story has been updated for 2020.