A Brief History of Zubaz

When we think of Zubaz today, “utilitarian” probably isn’t the first word that pops into our heads. However, friends Bob Truax and Dan Stock actually had a practical purpose in mind when they created the garish pants in the late 1980s. Truax and Stock owned a Minnesota gym that was popular with bodybuilders, but their clientele had a problem: the hardcore weightlifters couldn’t find pants or shorts that comfortably fit their massive thighs while offering the flexibility they needed for their workouts. So in 1988 Truax and Stock began brainstorming a new kind of pant for the heavy-lifting man.

The pair developed a comfortably baggy pair of shorts with an elastic waistband, and their bodybuilding customers and friends quickly became hooked on the roomier duds. They named the shorts “Zubaz,” a take on the '70s street slang zooba for “in your face.” The duo also cleverly made their shorts in loud, distinctive, Day-Glo patterns—the classic zebra-stripe pattern was one of the first Zubaz prints—that matched the company’s slogan, “Dare to Be Different.”

OF ROAD WARRIORS AND FEMALE INMATES

The men started doing a pretty brisk business selling Zubaz out of their gym solely on word-of-mouth hype. When it came to promotion, Truax and Stock had a pair of aces up their gaudily printed sleeves: wildly popular professional wrestling tag team the Road Warriors were partners in the designers’ gym. Road Warrior Hawk and Road Warrior Animal looked right at home in Zubaz; the flashy pants meshed well with their trademark face paint and spiked shoulder pads. Then, Zubaz caught another break: after a J.C. Penney manager saw a fan sporting a pair of Zubaz at a hockey game, the department store chain began distributing the brand nationwide.

The actual production of the early pairs of Zubaz sounds a tad farfetched. Truax and Stock were buddies with several corrections officers who worked at Minnesota prisons, and when the guards heard the bodybuilders needed a workforce to stitch their increasingly popular shorts, they had a suggestion: hire female inmates to do the work. Thus, early pairs of Zubaz were the products of convict labor.

50,000 PAIRS A WEEK

As Zubaz’s national reach expanded, so did the brand’s star power. Dan Marino became the most famous name to endorse the brand, but supermodel Claudia Schiffer also pulled on Zubaz for a series of ads. The brand’s growing popularity led to a growing product line that included longer pants and caps printed in professional sports’ teams colors. Eventually the brand was moving an eye-popping 50,000 pairs of Zubaz a week.

Of course, Zubaz's popularity wasn’t as enduring as Truax and Stock probably hoped. Although the company sold over 9 million pairs of pants and pulled down around $160 million in sales during the early 1990s, the pants didn’t quite end up becoming a timeless classic. Truax and Stock sold their shares of the company in the early 1990s, and by 1996 the business was bankrupt.

ZUBAZ REDUX

After Zubaz went belly-up in 1996, Truax and Stock reacquired the trademark. They sat on the concept until 2007, when they launched a line of new Zubaz as a novelty product aimed at retro-minded young men. According to a 2008 Minneapolis Star Tribune profile, the partners decided to keep the venture small by mostly selling on the Internet, out of a shop at the gym Stock owns, and at a few Minnesota sporting goods stores. In 2015, they expanded their online store for a new generation of comfort-seeking customers. In addition to pants and shorts, the site also offers jeans, leggings, bathing suits wrestling masks, and skateboards.

If you're a baseball fan looking for an excuse to come out to the ballpark, several MLB teams hold regular Zubapalooza Nights.

As one might guess, a large portion of the revitalized Zubaz brand’s customers were old devotees whose Zubaz had met similarly mysterious fates. As Heron Márquez Estrada of the Star Tribune wrote, “As word of the return of Zubaz has spread, Stock and Truax report getting a lot of inquiries from men who bought the pants—often in their favorite pro team colors—20 years ago, and then their wives ‘lost’ them.”

This post originally appeared in 2011.

Amazon’s Big Fall Sale Features Deals on Electronics, Kitchen Appliances, and Home Décor

Dash/Keurig
Dash/Keurig

If you're looking for deals on items like Keurigs, BISSELL vacuums, and essential oil diffusers, it's usually pretty slim pickings until the holiday sales roll around. Thankfully, Amazon is starting these deals a little earlier with their Big Fall Sale, where customers can get up to 20 percent off everything from home decor to WFH essentials and kitchen gadgets. Now you won’t have to wait until Black Friday for the deal you need. Make sure to see all the deals that the sale has to offer here and check out our favorites below.

Electronics

Dash/Amazon

- BISSELL Lightweight Upright Vacuum Cleaner $170 (save $60)

- Dash Deluxe Air Fryer $80 (save $20)

- Dash Rapid 6-Egg Cooker $17 (save $3)

- Keurig K-Café Single Coffee Maker $169 (save $30)

- COMFEE Toaster Oven $29 (save $9)

- AmazonBasics 1500W Oscillating Ceramic Heater $31 (save $4)

Home office Essentials

HP/Amazon

- HP Neverstop Laser Printer $250 (save $30)

- HP ScanJet Pro 2500 f1 Flatbed OCR Scanner $274 (save $25)

- HP Printer Paper (500 Sheets) $5 (save $2)

- Mead Composition Books Pack of 5 Ruled Notebooks $11 (save $2)

- Swingline Desktop Hole Punch $7 (save $17)

- Officemate OIC Achieva Side Load Letter Tray $15 (save $7)

- PILOT G2 Premium Rolling Ball Gel Pens 12-Pack $10 (save $3)

Toys and games

Selieve/Amazon

- Selieve Toys Old Children's Walkie Talkies $17 (save $7)

- Yard Games Giant Tumbling Timbers $59 (save $21)

- Duckura Jump Rocket Launchers $11 (save $17)

- EXERCISE N PLAY Automatic Launcher Baseball Bat $14 (save $29)

- Holy Stone HS165 GPS Drones with 2K HD Camera $95 (save $40)

Home Improvement

DEWALT/Amazon

- DEWALT 20V MAX LED Hand Held Work Light $54 (save $65)

- Duck EZ Packing Tape with Dispenser, 6 Rolls $11 (save $6)

- Bissell MultiClean Wet/Dry Garage Auto Vacuum $111 (save $39)

- Full Circle Sinksational Sink Strainer with Stopper $5 (save $2)

Home Décor

NECA/Amazon

- A Christmas Story 20-Inch Leg Lamp Prop Replica by NECA $41 save $5

- SYLVANIA 100 LED Warm White Mini Lights $8 (save 2)

- Yankee Candle Large Jar Candle Vanilla Cupcake $17 (save $12)

- Malden 8-Opening Matted Collage Picture Frame $20 (save $8)

- Lush Decor Blue and Gray Flower Curtains Pair $57 (save $55)

- LEVOIT Essential Oil Diffuser $25 (save $5)

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Pizza Rodent Chuck E. Cheese's Origin Story Is Shockingly Depressing

Chuck E. Cheese has seen darkness.
Chuck E. Cheese has seen darkness.
Barry King, Getty Images

While he may not get the same respect as Toucan Sam or other food mascots, Chuck E. Cheese might be one of the most recognizable anthropomorphic animals in pop culture. The Chuck E. Cheese family restaurant chain has been serving up pizza and ball pits for children’s parties since the 1980s. But not many people are familiar with Chuck’s origin story, which comes directly from the company itself and details a childhood fraught with abandonment and violence.

Business Insider made an inquiry into Chuck’s backstory and was pointed to an official company page that lays it out. Immediately, the reader understands that the character’s extroverted personality belies incredible hardship. As a little mouse, Chuck was sent to St. Marinara’s orphanage, where he excelled in playing music. It’s here that his love of birthdays is forged. According to the story:

“Because Chuck E. was an orphan, no one knew when his birthday was, so he never had a birthday party of his own. This made Chuck E. sad.”

Fortunately, the sheer number of orphans at the facility meant there was a birthday party every week, which Chuck always attended. He also loved pizza and video games, including Pong—a nod to franchise founder Nolan Bushnell’s popular arcade game. In fact, Chuck won $50 in a Pong tournament, which allowed him to purchase a bus ticket to New York City.

After arriving in New York, Chuck took up residence above a pizza place owned by a man named Pasqually. When he was finally discovered, Pasqually chased the itinerant rodent around with a rolling pin in an apparent murder attempt. Then Chuck burst into song, which prompted Pasqually to spare his life and market his pizzeria with appearances from a singing mouse. A shy Chuck had trouble performing until he discovered it was a boy’s birthday. Inspired, he started singing. The rest is history.

Chuck’s ignorance of his parentage is a likely reason he earned the crass commercial moniker of Charles Entertainment Cheese.

He’s still the company mascot, which was in the news recently when word circulated that parent corporation CEC Entertainment plans to shred 7 billion prize tickets owing to the COVID-19 pandemic and shift to electronic tickets. A sharp drop in revenue forced the company into bankruptcy in June, but a new $200 million loan and tweaks like home delivery (under the name Pasqually's) and mobile ordering—where customers can skip the counter and have food brought to their table after using the restaurant’s app—are expected to keep the chain afloat.