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11 of the Best Customer Service Stories Ever

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When someone wants to tell you a story about a recent customer experience, it usually tends to be more Tales from the Crypt than Happily Ever After. But that’s not to say good service isn’t out there. Here are 11 companies that will restore your faith – at least temporarily.

1. Morton’s Steakhouse

Author and business consultant Peter Shankman was getting ready to board a flight that was the last leg of a long day of traveling. It just happened to occur over dinnertime, and he knew he would be starving when he deplaned and headed home. “Hey, @Mortons – can you meet me at newark airport with a porterhouse when I land in two hours? K, thanks. :)” Imagine his surprise when he got off the plane to find a tuxedoed gentleman holding a bag that contained a 24 oz. Morton’s porterhouse, shrimp, potatoes, bread, napkins and silverware. Shankman noted that the Tweet had to be noticed, someone had to get approval for the idea, a cook had to make his food, the food had to be driven 23.5 miles away from the nearest Morton’s, and someone had to track down his flight information and figure out where he was landing to meet him at the right location. All while his stomach was grumbling on a 2.5-hour flight. Pretty impressive.

2. Sainsbury’s

Sainsbury’s, a grocery store in the U.K., must have been pretty amused when they received a letter from a three-year-old girl named Lily. “Why is tiger bread called tiger bread?” she asked, referring to one of their bakery items. “It should be called giraffe bread.” Lily was just being observant – the pattern on the bread does resemble a giraffe more than a tiger. To everyone’s surprise, Chris King, a customer service manager at the chain, responded. “I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it? It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.” He enclosed a gift card, and the bread was renamed.

3. Zappos

I could do an entire story on Zappos customer service superstars alone, but I’ve limited it to one of my favorites instead. A customer’s mother had recently had some medical treatment that left her feet numb and sensitive to pressure – and also rendering most of her shoes totally useless. She ordered her mother six pairs of shoes from Zappos, hoping that at least one of them would work. After receiving the shoes, her mother called Zappos to get instructions on how to return the shoes that didn’t work, explaining why she was returning so many shoes. Two days later, she received a large bouquet of flowers from Zappos, wishing her well and hoping that she recovered from her treatments soon. Two days later, the customer, her mother and her sister were all upgraded to “Zappos VIP Members,” which gives them all free expedited shipping on all orders.

Not impressed? Just Google “Zappos” and “customer service” and you’re bound to find something that astounds you.

4. Trader Joe’s

A Redditor’s 89-year-old grandfather got snowed in a couple years ago and didn’t have much in the house for meals. His daughter called several markets in the area to see if any of them had grocery delivery services, but the only one that said they did was Trader Joe’s. They don’t, actually, but were willing to help out this WWII vet. As the man’s daughter placed an order, the Trader Joe’s representative on the phone recommended other items that would be good for her dad’s low-sodium diet. An up-sell, you may be asking? Nope. They didn’t charge her a dime for the delivery or the groceries.

5. Southwest Airlines

While these other stories have been nice, this one might actually make you teary (it made me teary, and I’m a hard sell). A man was en route from a business trip in L.A. to his daughter’s home in Denver to see his three-year-old grandson for the last time. The boy, beaten into a coma by his mother’s live-in boyfriend, was being taken off of life support at 9 p.m. that evening so his organs could be used to save other lives. The man’s wife called Southwest to arrange the last-minute flight and explained the emergency situation. Unfortunately, the man was held up by L.A. traffic and long lines at LAX and didn’t make it to the gate on time. When he finally made it there 12 minutes after the plane was scheduled to leave, he was shocked to find the pilot waiting for him. He thanked the pilot profusely, and the pilot said, “They can’t go anywhere without me, and I wasn’t going anywhere without you. Now relax. We’ll get you there. And again, I’m so sorry.”

6. Amazon

If you order a PlayStation online and it gets snatched from your doorstep instead of being delivered safely to your living room, that’s your problem, right? Or maybe it’s the delivery service’s problem. Or it’s the problem of the neighbor who signed for your expensive gaming system but didn’t bother to bring it inside to protect it from sticky fingers. Wherever the blame lands, it’s definitely not the problem of the company who fulfilled their end of the bargain by shipping the system using a secure method. However, when this scenario happened to an Amazon customer a few years ago, he called them to beg – plead – to see if there was anything that could be done because his son was expecting a PlayStation from Santa. Much to the customer’s shock, they not only sent another, but they didn’t even charge him for shipping. It even made it there on time for Christmas.

7. The Ritz-Carlton

Because of their son’s food allergies, a family vacationing at the Ritz-Carlton, Bali, was always careful to bring their own supply of specialized eggs and milk. In this particular instance, however, the food was ruined en route. The Ritz-Carlton manager couldn’t find any of the special items in town, but his executive chef recalled that a store in Singapore sold them. The chef contacted his mother-in-law, who lived there, and had her purchase the items, then fly to Bali (about 2.5 hours) to deliver them. Only at the Ritz-Carlton.

8. Nordstrom

The tales of Nordie’s customer service are so mind-boggling that some of them are considered urban legend, but I’ll give you one that’s definitely factual. In 2011 a member of the security staff noticed a woman crawling around on her hands and knees on the sales floor. When he discovered that she was looking for a diamond that had fallen out of her wedding ring while she was trying on clothes, he got down and searched with her. He also recruited a small team of people to help comb the floors. Eventually, the crew painstakingly picked through the dirt and debris in the store vacuum cleaners before coming up with the woman’s diamond.

9. Apple

This one may turn out to be apocryphal, but the story was all over the place after the launch of the iPad 2. Apparently a man bought an iPad online, then returned it to the company almost immediately, affixing a Post-It to the front of the device that simply read, “Wife said no.” Returns processors must have gotten a kick out of it, because the story eventually made its way to a couple of Apple VPs, who refunded the customer and returned the iPad with an attached Post-It that said, “Apple said yes.”

10. Lexus

Most of us have experienced it at one time or another – the dreaded vehicle recall. It’s usually some minor part, but replacing it ends up being a huge inconvenience for the car owner, even when replacement parts are free. Lexus certainly knows how to take the sting out of that. Although previous recalls had been addressed by sending technicians to the affected customers’ homes to fix the problem on the spot, when the Lexus ES 350 sedan was recalled in 2006, the company decided to ask owners to come on into the dealership. Instead of sitting in a waiting room waiting for their cars to be worked on, customers were given a brand new Lexus instead, no questions asked.

11. Gaylord Opryland

A writer was in Nashville for a blogging conference in 2012 and adored the clock radio at her hotel, the Gaylord Opryland. It wasn’t just any clock radio, but a clock radio/noise machine with very specific spa-style music that relaxed this writer as if she were actually getting a deep-tissue massage every time it played. Wanting to experience the same serenity at home, the blogger took to Twitter to ask the folks at the hotel where she could purchase one. Their response, essentially, was, “Sorry, it's made just for us, but here’s a similar one at the Sharper Image.” Unfortunately, the one they recommended lacked the spa music feature that the blogger loved so much. She told them as much and thanked them for the effort anyway. When she returned to her room later, she found a second clock radio sitting next to the permanent one, along with a note saying, “We hope you enjoy these spa sounds at home.”

Let’s spread a little goodwill today – tell us your best-ever customer service story in the comments.

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6 Eponyms Named After the Wrong Person
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Salmonella species growing on agar.

Having something named after you is the ultimate accomplishment for any inventor, mathematician, scientist, or researcher. Unfortunately, the credit for an invention or discovery does not always go to the correct person—senior colleagues sometimes snatch the glory, fakers pull the wool over people's eyes, or the fickle general public just latches onto the wrong name.

1. SALMONELLA (OR SMITHELLA?)

In 1885, while investigating common livestock diseases at the Bureau of Animal Industry in Washington, D.C., pathologist Theobald Smith first isolated the salmonella bacteria in pigs suffering from hog cholera. Smith’s research finally identified the bacteria responsible for one of the most common causes of food poisoning in humans. Unfortunately, Smith’s limelight-grabbing supervisor, Daniel E. Salmon, insisted on taking sole credit for the discovery. As a result, the bacteria was named after him. Don’t feel too sorry for Theobald Smith, though: He soon emerged from Salmon’s shadow, going on to make the important discovery that ticks could be a vector in the spread of disease, among other achievements.

2. AMERICA (OR COLUMBIANA?)

An etching of Amerigo Vespucci
Henry Guttmann/Getty Images

Florentine explorer Amerigo Vespucci (1451–1512) claimed to have made numerous voyages to the New World, the first in 1497, before Columbus. Textual evidence suggests Vespucci did take part in a number of expeditions across the Atlantic, but generally does not support the idea that he set eyes on the New World before Columbus. Nevertheless, Vespucci’s accounts of his voyages—which today read as far-fetched—were hugely popular and translated into many languages. As a result, when German cartographer Martin Waldseemüller was drawing his map of the Novus Mundi (or New World) in 1507 he marked it with the name "America" in Vespucci’s honor. He later regretted the choice, omitting the name from future maps, but it was too late, and the name stuck.

3. BLOOMERS (OR MILLERS?)

A black and white image of young women wearing bloomers
Hulton Archive/Getty Images

Dress reform became a big issue in mid-19th century America, when women were restricted by long, heavy skirts that dragged in the mud and made any sort of physical activity difficult. Women’s rights activist Elizabeth Smith Miller was inspired by traditional Turkish dress to begin wearing loose trousers gathered at the ankle underneath a shorter skirt. Miller’s new outfit immediately caused a splash, with some decrying it as scandalous and others inspired to adopt the garb.

Amelia Jenks Bloomer was editor of the women’s temperance journal The Lily, and she took to copying Miller’s style of dress. She was so impressed with the new freedom it gave her that she began promoting the “reform dress” in her magazine, printing patterns so others might make their own. Bloomer sported the dress when she spoke at events and soon the press began to associate the outfit with her, dubbing it “Bloomer’s costume.” The name stuck.

4. GUILLOTINE (OR LOUISETTE?)

Execution machines had been known prior to the French Revolution, but they were refined after Paris physician and politician Dr. Joseph-Ignace Guillotin suggested they might be a more humane form of execution than the usual methods (hanging, burning alive, etc.). The first guillotine was actually designed by Dr. Antoine Louis, Secretary of the Academy of Surgery, and was known as a louisette. The quick and efficient machine was quickly adopted as the main method of execution in revolutionary France, and as the bodies piled up the public began to refer to it as la guillotine, for the man who first suggested its use. Guillotin was very distressed at the association, and when he died in 1814 his family asked the French government to change the name of the hated machine. The government refused and so the family changed their name instead to escape the dreadful association.

5. BECHDEL TEST (OR WALLACE TEST?)

Alison Bechdel
Alison Bechdel
Steve Jennings/Getty Images

The Bechdel Test is a tool to highlight gender inequality in film, television, and fiction. The idea is that in order to pass the test, the movie, show, or book in question must include at least one scene in which two women have a conversation that isn’t about a man. The test was popularized by the cartoonist Alison Bechdel in 1985 in her comic strip “Dykes to Watch Out For,” and has since become known by her name. However, Bechdel asserts that the idea originated with her friend Lisa Wallace (and was also inspired by the writer Virginia Woolf), and she would prefer for it to be known as the Bechdel-Wallace test.

6. STIGLER’S LAW OF EPONYMY (OR MERTON’S LAW?)

Influential sociologist Robert K. Merton suggested the idea of the “Matthew Effect” in a 1968 paper noting that senior colleagues who are already famous tend to get the credit for their junior colleagues’ discoveries. (Merton named his phenomenon [PDF] after the parable of talents in the Gospel of Matthew, in which wise servants invest money their master has given them.)

Merton was a well-respected academic, and when he was due to retire in 1979, a book of essays celebrating his work was proposed. One person who contributed an essay was University of Chicago professor of statistics Stephen Stigler, who had corresponded with Merton about his ideas. Stigler decided to pen an essay that celebrated and proved Merton’s theory. As a result, he took Merton’s idea and created Stigler’s Law of Eponymy, which states that “No scientific discovery is named after its original discoverer”—the joke being that Stigler himself was taking Merton’s own theory and naming it after himself. To further prove the rule, the “new” law has been adopted by the academic community, and a number of papers and articles have since been written on "Stigler’s Law."

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10 Badass Facts About Jason Statham
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Bennett Raglin/Getty Images for BET

Jason Statham is one of the preeminent action heroes of a generation—some would say he’s our last action hero. On the screen, he's been a hitman, a transporter, a con man, a veteran, and a whole host of other unsavory, but oddly endearing, tough guys. Before he stepped foot on his first movie set, though, Statham had a past life that would rival any of the colorful characters he’s brought to the screen. To celebrate his 50th birthday, we’re digging into what makes this English bruiser tick with these 10 fascinating facts about Jason Statham.

1. DIVING WAS HIS FIRST CALLING.

Before becoming a big-screen tough guy, Jason Statham exuded grace and fluidity as one of the world’s top competitive divers in the early 1990s. He spent 12 years as part of the British National Diving Squad, highlighted by competing in the 1990 Commonwealth Games in Auckland, New Zealand.

Though he was an elite diver, Statham never qualified for the Olympics, which he admits is still a “sore point” for him. "I started too late," he has said of his diving career. "It probably wasn't my thing. I should have done a different sport."

2. HE DABBLED IN MODELING.

With his diving career over, Statham entered the world of modeling for the fashion company French Connection. If his rugged image doesn’t seem to naturally lend itself to the world of male modeling, that was exactly what the company was going for.

“We chose Jason because we wanted our model to look like a normal guy," Lilly Anderson, a spokesperson for French Connection, said in a 1995 interview with the Independent. "His look is just right for now—very masculine and not too male-modelly."

3. HE DANCED HALF-NAKED IN A COUPLE OF MUSIC VIDEOS.

A word of warning: The internet never forgets. Back in 2015, two ‘90s music videos went viral—“Comin’ On” by The Shamen and “Run to the Sun” by Erasure—and it’s not because the songs were just that good. It’s because both videos featured a half-naked, and quite oily, Jason Statham curiously dancing away in the background.

Both make liberal use of Statham’s lack of modesty, which is a far cry from the slick suits and commando gear we’d later see him sporting in The Transporter and Expendables series. So which one is your favorite? Leopard-print Speedo Statham from “Comin’ On” or his Silver Surfer look from “Run to the Sun”? And no, “both” isn’t an option. (Though “neither” is acceptable.)

4. GUY RITCHIE CAST HIM BECAUSE HE WAS SELLING KNOCKOFF JEWELRY AND PERFUME ON THE STREET.

After years of high dives, modeling, and pelvic gyrations, Statham was still looking to make a real living in the late ‘90s. His next odd job? Selling knockoff perfume and jewelry on London street corners. Luckily, that type of real-world hoodlum was exactly what director Guy Ritchie needed for 1998's Lock, Stock and Two Smoking Barrels.

Ritchie was introduced to Statham through his modeling gig at French Connection and saw the potential this real-world con man had for the movie. He wrote the role of Bacon specifically for Statham, which would end up being the movie that propelled him to Hollywood stardom.

5. JOHN CARPENTER WANTED HIM AS THE LEAD IN GHOSTS OF MARS.

Though Statham gained acclaim for his role in Lock, Stock and Two Smoking Barrels, he wasn’t quite a leading man yet. Director John Carpenter wanted to change that by casting him as James “Desolation” Williams, the main character in Ghosts of Mars.

While Carpenter was convinced that Statham was ready for the role, the producers weren’t. They pushed the director to cast someone with more name value, eventually settling on Ice Cube. Statham stayed in the movie in a smaller role as Sgt. Jericho Butler.

6. HE REGULARLY DOES HIS OWN STUNTS.

Jason Statham in Wild Card (2015).
Lionsgate

In addition to being in impeccable shape, Statham also takes pride in doing many of his own stunts in his movies, from hand-to-hand combat to dangling from a helicopter 3000 feet above downtown Los Angeles. In fact, he’s almost dogmatic in his belief that actors should be doing their own stunts.

“I'm inspired by the people who could do their own work,” the actor said. “Bruce Lee never had stunt doubles and fight doubles, or Jackie Chan or Jet Li. I've been in action movies where there is a face replacement and I'm fighting with a double, and it's embarrassing.”

The worst offenders? Superhero movies. And Statham isn't shy about sharing his thoughts on those:

"You slip on a cape and you put on the tights and you become a superhero? They're not doing anything! They're just sitting in their trailer. It's absolutely, 100 percent created by stunt doubles and green screen. How can I get excited about that?"

7. FILMING EXPENDABLES 3 ALMOST KILLED HIM.

For all the authenticity that Statham likes to bring to the screen by doing his own stunts, sometimes things don’t go according to plan. While filming an action scene for Expendables 3, the brakes failed on a three-ton stunt truck Statham was driving, sending it off a cliff and into the Black Sea.

If you've ever wondered if the real Statham was anything like the movie version, his underwater escape from a mammoth truck should answer that.

"It's the closest I've ever been to drowning,” Statham said on Today. “I've done a lot of scuba diving; I've done a lot of free diving ... No matter how much of that you've done, it doesn't teach you to breathe underwater ... I came very close to drowning. It was a very harrowing experience."

8. HE PRACTICES A RANGE OF MARTIAL ARTS.

Statham’s fitness routine is about more than just weights and core work. The actor is also involved in a variety of different fighting disciplines like boxing, judo, and Brazilian jiu-jitsu. Out of everything he does to stay in shape, it’s the martial arts that have the been most helpful for Statham’s onscreen presence. “That’s what I have to give most of my time to these days: training for what I have to do in terms of providing action in an authentic manner," he told Men's Health

Statham is not alone in his passion for martial arts; director Guy Ritchie is also a black belt in jiu-jitsu and a brown belt in karate. When Men’s Health asked Statham if the two ever sparred, he responded, “I remember when we started out, we’d go on a press tour for Lock, Stock… and we’d be moving all the furniture out of the way in the hotel room, trying to choke each other out.”

After all, what are collaborators for?

9. HE’S WELL AWARE SOME OF HIS MOVIES HAVE BEEN DUDS.

When asked by Esquire if he ever watched one of his movies during the premiere and thought "Oh, no ...," his response was a very self-aware: "Yeah, I think I've said that more often than not. Yeah."

He went on to rattle off his Guy Ritchie movies, The Bank Job, Transporter 1 and 2 (not 3), and Crank as being among his favorite films. As for the others, the actor joked, “And the rest is sh*t."

He clarified that remark as a joke and said, “I mean, you do a lot of films. You're always aiming for something and trying to push yourself to do something good.”

He then compared his work to the inner workings of a watch, saying, “A movie, it's like a very complicated timepiece. There's a lot of wheels in a watch. And some of those wheels, if they don't turn right, then, you know, the watch ain't gonna tell the time."

10. HIS MOVIES HAVE MADE MORE THAN $1.5 BILLION IN THE U.S. ALONE.

Statham's films may have a tough time impressing critics, but audiences and studio executives can’t get enough. Taken as a whole, Statham’s filmography has raked in just a touch more than $1.5 billion in the United States, with the worldwide total standing at $5.1 billion.

A lot of this is due to his more recent entry into the Fast and Furious franchise, but he’s also had seven movies cross the $100 million mark worldwide outside of that series. This isn’t an accident; Statham knows exactly what type of movie keeps the lights on, as he explained in an interview with The Guardian.

“So if you've got a story about a depressed doctor whose estranged wife doesn't wanna be with him no more, and you put me in it, people aren't gonna put money on the table. Whereas if you go, 'All he does is get in the car, hit someone on the head, shoot someone in the f*cking feet,' then, yep, they'll give you $20 million. You can't fault these people for wanting to make money.”

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