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Why Do People Feel Phantom Cellphone Vibrations?

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Let’s picture a typical moment in my day: I’m minding my own business, with my iPhone in my back pocket. Suddenly, my left cheek is shaking as the phone vibrates and does the bzzt, bzzt, bzzt-ing dance of its people on my backside. I check the phone, and there’s nothing. No call. No text. No email. No one has moved in Words With Friends or liked my pictures on Instagram. Nothing that would have made the phone vibrate, but I swear I felt it.

I don’t suffer these mysterious vibrations alone. In one study into the phenomenon - variously dubbed “phantom ringing,” “phantom vibration syndrome” and vibranxiety - phantom phone vibrations were experienced by 68% of the people surveyed, with 87% of those feeling them weekly, and 13% daily.

What is it that plagues our pockets?

The phantom vibrations have only recently gotten the attention of scientists, and while they’ve offered up opinions and hypotheses, peer-reviewed research on the ghostly buzzes is scarce.

Alex Blaszczynski, chairman of the School of Psychology at the University of Sydney, thinks the vibrating sensation is triggered by electrical activity. "I expect it's related to some of the electrical signals coming through in a transmission, touching on the surrounding nerves, giving a feeling of a vibration,” he told the Sydney Morning Herald, with the caveat that he hasn’t conducted any studies on the vibrations. If he’s right, it would mean vibes are not phantom, but a real sensation - a physical stimulation similar to what happens when your phone is near a speaker and you hear that weird buzzing sound as it does a "hand shake" with a cell tower and gives off some electromagnetic interference.

Anticipation

Larry Rosen, a professor of psychology at California State University offers a different idea in his book, iDisorder. He says that since we’re almost always anticipating some sort of technological interaction, especially with our smartphones, we inevitably interpret some unrelated stimuli, like our pants rubbing against our leg or a chair dragging against the floor, as a phone call.

The only published study on phantom vibrations that we were able to find focused on gauging vibranxiety’s prevalence, and didn’t examine the cause. But the researchers offered an educated guess similar to Rosen’s. Michael Rothberg, a clinician investigator at Baystate Medical Center in Springfield, Massachusetts, who conducted the survey mentioned earlier, says that vibranxiety might be caused by the misinterpretation of sensory signals in our brain.

“In order to deal with an overwhelming amount of sensory input,” Rothberg and his team say in their study, “the brain applies filters or schema based on what it expects to find, a process known as hypothesis guided search.” With the phantom vibrations, the brain sometimes misinterprets sensory input according to the preconceived hypothesis that a vibrating sensation will be coming from the phone. In other words, it seems smartphone users are just so primed for, and attentive to, the sensation of their phone going off that they simply experience the occasional false alarm.

Make It Stop!

Phantom vibrations don’t appear to cause any harm, but if the mild annoyance is too much for you, they can be stopped. Thirty-nine percent of the people in Rothberg’s survey - all medical staff who had a phone or pager on them all day - were able to stop the vibrations either by taking the device off vibrate mode and using the audible ringer, changing the location of the device on their person, or using a different device (success rates were 75%, 63% and 50%, respectively).

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Big Questions
Who Was Chuck Taylor?
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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
What Is the Difference Between Generic and Name Brand Ibuprofen?
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What is the difference between generic ibuprofen vs. name brands?

Yali Friedman:

I just published a paper that answers this question: Are Generic Drugs Less Safe than their Branded Equivalents?

Here’s the tl;dr version:

Generic drugs are versions of drugs made by companies other than the company which originally developed the drug.

To gain FDA approval, a generic drug must:

  • Contain the same active ingredients as the innovator drug (inactive ingredients may vary)
  • Be identical in strength, dosage form, and route of administration
  • Have the same use indications
  • Be bioequivalent
  • Meet the same batch requirements for identity, strength, purity, and quality
  • Be manufactured under the same strict standards of FDA's good manufacturing practice regulations required for innovator products

I hope you found this answer useful. Feel free to reach out at www.thinkbiotech.com. For more on generic drugs, you can see our resources and whitepapers at Pharmaceutical strategic guidance and whitepapers

This post originally appeared on Quora. Click here to view.

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