10 of the Most Expensive Typos in History

NASA
NASA

Typos can be embarrassing. They can also be costly. And not just for those individuals whose jobs depend on knowing the difference between “it’s” and “its” or where a comma is most appropriate. In 2013, bauble-loving Texans got the deal of a lifetime when a misprint in a Macy’s mailer advertised a $1500 necklace for just $47. (It should have read $497.) It didn’t take long for the entire inventory to be zapped, at a loss of $450 a pop to the retail giant. (Not to mention plenty of faces as red as the star in the company’s logo.)

Google, on the other hand, loves a good typing transposition: Harvard University researchers claim that the company earns about $497 million each year from people mistyping the names of popular websites and landing on “typosquatter” sites … which just happen to be littered with Google ads. (Ka-ching!)

Here are 10 other costly typos that give the phrase “economy of words” new meaning. 

1. NASA’S MISSING HYPHEN

The damage: $80 million

Hyphens don’t usually score high on the list of most important punctuation. But a single dash led to absolute failure for NASA in 1962 in the case of Mariner 1, America’s first interplanetary probe. The mission was simple: get up close and personal with close neighbor Venus. But a single missing hyphen in the coding used to set trajectory and speed caused the craft to explode just minutes after takeoff. 2001: A Space Odyssey novelist Arthur C. Clarke called it “the most expensive hyphen in history.”

2. THE CASE OF THE ANTIQUE ALE  

The damage: $502,996

A missing ‘P’ cost one sloppy (and we’d have to surmise ill-informed) eBay seller more than half-a-mill on the 150-year-old beer he was auctioning. Few collectors knew a bottle of Allsopp’s Arctic Ale was up for bid, because it was listed as a bottle of Allsop’s Arctic Ale. One eagle-eyed bidder hit a payday of Antiques Roadshow proportions when he came across the rare booze, purchased it for $304, then immediately re-sold it for $503,300.

3. THE BIBLE PROMOTES PROMISCUITY

The damage: $4590 (and eternal damnation)

Not even the heavenly father is immune to occasional inattention to detail. In 1631, London’s Baker Book House rewrote the 10 Commandments when a missing word in the seventh directive declared, “Thou shalt commit adultery.” Parliament was not singing hallelujah; they declared that all erroneous copies of the Good Book—which came to be known as “The Wicked Bible”—be destroyed and fined the London publisher 3000 pounds.

See Also: 11 Smells That Are Slowly Disappearing

4. PASTA GETS RACIST

The damage: $20,000

A plate of tagliatelle with sardines and prosciutto would typically only be offensive to a vegetarian’s senses. But an unfortunate blunder in The Pasta Bible, published by Penguin Australia in 2010, recommended seasoning the dish with “salt and freshly ground black people.” Though no recall was made of the books already in circulation, the printer quickly destroyed all 7000 remaining copies in its inventory.

5. JUAN PABLO DAVILA BUYS HIGH, SELLS LOW

The damage: $175 million

Online trading was still in its relative infancy in 1994, a fact Juan Pablo Davila will never forget. It all started when the former copper trader—who was employed by Chile’s government-owned company Codelco—mistakenly bought stock he was trying to sell. After realizing the error, he went on a bit of a trading rampage—buying and selling enough stock that, by day’s end, he had cost the company/country $175 million. Davila was, of course, fired. And Codelco ended up filing suit against Merrill Lynch, alleging that the brokerage allowed Davila to make unauthorized trades. Merrill coughed up $25 million to settle the dispute—but not before a new word entered the popular lexicon: davilar, a verb used to indicate a screw-up of epic magnitude.

See Also: 8 Psychological Tricks of Restaurant Menus

6. MIZUHO SECURITIES SELLS LOW—LIKE, REALLY LOW

The damage: $340 million

In December 2005, Japan’s Mizuho Securities introduced a new member to its portfolio of offerings, a recruitment company called J-Com Co., nicely priced at 610,000 yen per share. Less than a year later, one of the company’s traders made more than a simple boo-boo when he sold 610,000 shares at one yen apiece. No amount of pleading to the Tokyo Stock Exchange could reverse the error.

See Also: What is Trypophobia? And Is It Real?

7. CAR DEALERSHIP PULLS A MICHAEL SCOTT

The damage: $50 million (or $250,000 in Walmart dollars)

And you thought alien sightings were the only interesting thing happening in Roswell, New Mexico! In 2007, a local car dealership came up with a brilliant plan to stimulate sluggish sales: mail out 50,000 scratch tickets, one of which would reveal a $1000 cash prize. But Atlanta-based Force Events Direct Marketing Company mistakenly upped the ante when they printed said scratch tickets, making every one of them a grand-prize winner, for a grand payout of $50 million. Unable to honor the debt, the dealership instead offered a $5 Walmart gift certificate for every winning ticket.

8. NYC DEPARTMENT OF EDUCATION’S LESSON IN BOOKKEEPING

The damage: $1.4 million

Humans and computers don’t always play well together. In 2006, New York City comptroller William Thompson admitted that a typo—an extra letter, to be precise—caused its accounting software to misinterpret a document, leading the city’s Department of Education to double its transportation spending (shelling out $2.8 million instead of $1.4 million).

See Also: 10 Haunting Documentaries That Are Stranger Than Fiction

9. NYC MTA’S LESSON IN PROOFREADING

The damage: $500,000

Not to be outdone, just last month, New York City’s Transportation Authority had to recall 160,000 maps and posters that announced the recent hike for the minimum amount put on pay-per-ride cards from $4.50 to $5.00. The problem? A typographical error that listed the “new” price as $4.50. Oops! Of course, it will only take 100,000 rides on the 6 train to make up the difference. So straphangers lose (yet again).

10. AN EXOTIC VACATION BECOMES X-RATED

The damage: $10 million (plus $230 per month)

Remember the Yellow Pages? Yeah, well Banner Travel Services would like to forget them. Years ago, the now-shuttered Sonoma, California-based travel agency decided to market its services in the phone book ... only to find that the final printing advertised its specialization in exotic destinations as a forte in “erotic” destinations. The typo certainly piqued the interest of some new customers, just not the kind of clientele the company was hoping to attract. The printer offered to waive its $230 monthly listing fee, but Banner sued for $10 million anyway.

See Also: 9 Emojis That Look Completely Different on Other Phones

Primary image courtesy of KABC.

15 Clever Breaking Bad Easter Eggs Hiding in Better Call Saul

Patrick Fabian, Rhea Seehorn, Bob Odenkirk, Jonathan Banks, Michael Mando, Giancarlo Esposito, and Tony Dalton in Better Call Saul.
Patrick Fabian, Rhea Seehorn, Bob Odenkirk, Jonathan Banks, Michael Mando, Giancarlo Esposito, and Tony Dalton in Better Call Saul.
James Minchin/AMC

As evidenced by Breaking Bad, Vince Gilligan and his cohorts have an eye for detail that’s nearly unrivaled. If anything, Better Call Saul—which is originally set several years before the events of Breaking Bad—only proves the point. The series, which is about to kick off its fifth season, focuses on Jimmy McGill (soon to become Saul Goodman) and is full of references to its progenitor, some of which are pure fun, and some of which add a deeper meaning to what we already know. Here are 15 clever Breaking Bad Easter eggs hiding in Better Call Saul.

**Warning: Plenty of spoilers ahead for both series.**

1. Being Kevin Costner

In a throwaway moment in Breaking Bad, Saul mentions to Walt that he once convinced a woman he was Kevin Costner (“If you’re committed enough, you can make any story work”), and in the finale of the first season of Better Call Saul, we see the exact moment he was referring to. In case we thought that Saul was just making the story up for the sake of a pep talk, here’s the proof otherwise.

2. Neighborhood mainstay

If the diner where Jimmy first meets with the Kettlemans looked familiar to you, it’s for good reason. Loyola’s Diner featured in Breaking Bad as a mainstay of Mike’s—he met with Jesse there, as well as Lydia. It’s also, incidentally, a very real restaurant in Albuquerque. And while we’re on the subject of Mike and food, he’s been shown to be fond of pimento cheese sandwiches in both series.

3. Address unknown

David Costabile as Gale Boetticher in 'Breaking Bad'
Ursula Coyote, AMC

In Better Call Saul, it’s shown that Jimmy's office is at 160 Juan Tabo Boulevard (which is a real nail salon). Those of you with a head for directions might also recall that that’s the same street that the ill-fated chemist Gale Boetticher lives on, at 6353 Juan Tabo Boulevard. Breaking Bad fans were thrilled when the karaoke-loving chemist appeared in Season 4 of Better Call Saul (with hopefully more to come).

4. The Ignacio connection

Michael Mando as Nacho Varga in Better Call Saul
Michael Mando as Nacho Varga in Better Call Saul.
Michele K. Short/AMC/Sony Pictures Television

When he’s kidnapped by Walt and Jesse after refusing to help a busted Badger, Saul spits out a variety of nonsense in an attempt to stay alive. He also drops a name: Ignacio. So who is he talking about? As we learn in Better Call Saul, this refers to Nacho, who’s become one of the secondary leads on the show. “Nacho” is a nickname, short for Ignacio, which makes sense as a connection given how closely he’s been working with Jimmy/Saul.

5. Cheap tricks

Bob Odenkirk and Rhea Seehorn in 'Better Call Saul'
Michele K. Short, AMC/Sony Pictures

There’s another callback to the first time that Walt, Jesse, and Saul meet. Despite still having his hands tied behind his back, when Saul agrees to help Walt and Jesse, he tells them to each put a dollar in his pocket in order to secure attorney-client privilege. It seems that Saul got that idea from Kim, who, when she decides to help Jimmy after discovering he’s falsified evidence, tells him to give her a dollar for exactly the same reason.

6. Old afflictions

Bob Odenkirk as Jimmy McGill and Mel Rodriguez as Marco Pasternak in 'Better Call Saul'
Bob Odenkirk as Jimmy McGill and Mel Rodriguez as Marco Pasternak in Better Call Saul.
Michele K. Short/AMC/Sony Pictures Television

In yet another reference to that fateful first meeting, we learn that Saul isn’t bluffing when he tells Walt and Jesse that he has bad knees. He says the same thing when cops apprehend him in the first season of Better Call Saul. As to why he’s got bad knees to begin with, it all comes from his time as “Slippin’ Jimmy,” when he used to stage falls in order to earn a little bit of money.

7. Car talk

Bryan Cranston and Aaron Paul in 'Breaking Bad'
Ursula Coyote, AMC

Saul Goodman drives a white 1997 Cadillac DeVille with the vanity plate “LWYRUP.” Jimmy McGill’s ride is much more modest: a yellow Suzuki Esteem with a red door. That said, in the pilot of Better Call Saul, we very briefly see a white Cadillac DeVille—Jimmy parks his car next to it, in a truly blink-and-you-miss-it allusion to what’s to come. (Gus, notably, is driving the same blue Volvo in both shows.)

8. Home sweet home

In Better Call Saul, one of the retirement homes that Jimmy visits in his quest to find new clients for his growing elder law business is Casa Tranquila. If it sounds familiar, that's because it's a key location in Breaking Bad as the home of Hector Salamanca, and the place where he kills his longtime nemesis Gus Fring. It’s a nice touch to revisit the location, especially given the fact that Better Call Saul gives us the story as to how Hector wound up in a wheelchair in the first place.

9. What's your poison?

There’s also a nice bit of brand continuity with the made-up tequila Zafiro Añejo. Gus poisons a bottle to get back at Don Eladio in Breaking Bad, and we see the same blue bottle pop up in Better Call Saul when Jimmy and Kim scam a cocky stock broker named Ken. Ken, for his part, seems to be reaping a constant stream of bad karma, as he’s also in Breaking Bad as a victim of Heisenberg’s wrath. He swipes Walt’s parking spot—and has his car set on fire for his trouble.

10. The little piggy

Though Mike is hard as nails, he’s got a soft spot the size of Texas for his granddaughter Kaylee. He gifts her a pink pig plush in Better Call Saul, which crops up again in Breaking Bad under slightly less cute circumstances. He uses the doll as a distraction when an assassination attempt is made on his life.

11. Word games

Giancarlo Esposito as Gus Fring in 'Breaking Bad'
Ursula Coyote, AMC

The first letters of the episode titles of the second season of Better Call Saul are an anagram for “FRING’S BACK.” It’s a granular sort of trick that the creators have pulled off before: four of the episodes of season two of Breaking Bad spell out “Seven Thirty-Seven Down Over ABQ.” In the season finale, a 737 plane does indeed go down over Albuquerque, or ABQ.

12. Sentimental value

Given that Saul’s Breaking Bad office has a lot of strange objects in it, it’d be easy to miss the octagonal desk. As it turns out, the offices of Saul Goodman aren’t the desk’s first home: it’s seen in the background of Kim’s office in Better Call Saul. It’s retroactive, sure, but it’s still nice to know that Saul has some mementos around.

13. Movie night

Bob Odenkirk and Rhea Seehorn in 'Better Call Saul'
Ursula Coyote, AMC/Sony Pictures Television

There’s also a little sentimental value in the name of Saul’s holding company, Ice Station Zebra Associates, which he uses to help Walt launder money in Breaking Bad. As we discover in Better Call Saul, Ice Station Zebra is Kim’s favorite movie, due to her father’s affection for it. Though Kim is physically absent from Breaking Bad, small details seem to tie back to her all the time.

14. Set dressing

Krazy-8, may he rest in peace, also shows up in Better Call Saul. The van that he drives has the logo for Tampico Furniture on it, and he’s wearing a uniform with the logo as well. Tampico is where Walt, as he recalls in Breaking Bad, bought Walter Jr.’s crib. Unfortunately, those fond memories aren’t quite enough to save Krazy-8’s skin.

15. Beware of bugs

Before Mike leaves Philly for Albuquerque, a bartender tells him to be mindful of tarantulas. The spider plays a key role in Breaking Bad later on, as a young boy’s pursuit of the bug puts him in Walt’s path—and Todd’s path, by proxy. Determined to make a good impression on Walt, and knowing that there can’t be any witnesses to what they’re doing, Todd shoots the boy in one of the most shocking and cold-blooded moments in the entire series.

An earlier version of this story ran in 2018.

10 Fascinating Facts About W.E.B. Du Bois

Hulton Archive/Getty Images
Hulton Archive/Getty Images

William Edward Burghardt Du Bois was born just three years after the end of the Civil War and lived to see the incipient days of the Civil Rights movement. A thinker, scientist, and activist, Du Bois was an integral part of moving from one era to the next, not only by contributing a remarkable amount to the public discourse on racial inequity but also by putting his beliefs into practice as an organizer. His legacy is cemented by his social scientific efforts and the groups he founded to fight for social justice. Here are 10 facts about W.E.B. Du Bois.

1. W.E.B. Du Bois was the first African American to get a Ph.D. from Harvard.

Du Bois attended the historically black college Fisk University from 1885 to 1888 before seeking a second bachelor’s degree from Harvard College. In 1892, he earned a John F. Slater Fund grant to study at the University of Berlin, but he wasn't tired of academia yet. He returned to the United States and, in 1895, became the first African American to earn a Ph.D. from Harvard with his dissertation, "The Suppression of the African Slave Trade in the United States of America: 1638-1871." During his undergrad years at Harvard, Du Bois was taught by the preeminent American philosopher and pioneer in psychology William James, who had an effect on Du Bois’s thinking and writing.

2. W.E.B. Du Bois conducted the first major case study of a black community in the United States.

Published in 1899, “The Philadelphia Negro: A Social Study” was the result of Du Bois’s survey of the city’s black population from 1896 to 1897. The study, which involved 5000 personal interviews, sought to identify the social problems unique to the black population. Not only was it the first case study of any black community, it was also an early effort of sociological research as a data-driven, statistically based social science. Du Bois’s conclusion was that the root of the multivariate problems lay in how black Americans were perceived, noting that the problems would ease if whites would see their black neighbors as peers instead of inferior: “Again, the white people of the city must remember that much of the sorrow and bitterness that surrounds the life of the American Negro comes from the unconscious prejudice and half-conscious actions of men and women who do not intend to wound or annoy.” He also noted the historical causes of the so-called “Negro Problem,” including the legacy of systemic slavery and biased housing policies that left black members of society paying more rent for worse accommodations.

3. W.E.B. Du Bois published The Souls of Black Folk in 1903.

In The Souls of Black Folk, Du Bois discussed his concept of “double consciousness,” an existential state experienced by persecuted groups in oppressive societies, marked by sensing your identity is divided. Du Bois wrote, “One ever feels his two-ness—an American, a Negro; two souls, two thoughts, two unreconciled strivings; two warring ideals in one dark body, whose dogged strength alone keeps it from being torn asunder."

Du Bois's former professor, James, praised The Souls of Black Folk upon its release. He also reportedly sent a copy of Du Bois’s landmark work to his brother, the iconic American novelist Henry James.

4. W.E.B. Du Bois founded the Niagara Movement and opposed Booker T. Washington.

During the Reconstruction Era in the South, African Americans experienced a greater amount of social freedom and political participation, but nearing the turn of the century, southern states began restricting voting rights and segregating facilities. Eventually, in response, Booker T. Washington helped lay out the Atlanta Compromise—a principle that black Americans should avoid protesting for civic rights so long as they had access to criminal justice and jobs. In response to Washington’s tactic of capitulation, Du Bois and newspaper editor William Monroe Trotter led a group to found the Niagara Movement in 1905, which advocated for equal treatment, equal economic opportunities, equal educational opportunities, and “manhood suffrage.”

5. W.E.B. Du Bois's views gained larger support after the Atlanta Race Riots of 1906.

Between September 22 and 24, 1906, in response to unsupported reports about black men raping four white women, more than 10,000 whites stormed through Atlanta, beating every black person they could find. The riots resulted in a number of deaths (the exact number could be as low as 10 or as high as 100) and, as an outright betrayal of justice, spat in the face of Washington’s brand of going along to get along.

After the riots, Du Bois wrote the poem “A Litany of Atlanta” and bought a shotgun in response. Du Bois and others felt that President Theodore Roosevelt and his Secretary of War, William Howard Taft, should have sent in troops to prevent more violence. Coupled with an incident involving soldiers in Brownsville, Texas that same year, in 1908 Du Bois proclaimed that if Taft received the Republican nomination blacks should drop their support for the Republicans (a party they’d been faithful to since Abraham Lincoln), proclaiming an “avowed enemy [is] better than false friends.”

6. W.E.B. Du Bois co-founded the NAACP.

Four years after the Niagara meeting, Du Bois co-founded the National Association for the Advancement of Colored People (NAACP) alongside figures such as journalist Mary White Ovington and lawyer Moorfield Storey. It was created as a biracial organization that would protest and lobby for equality (much like its forerunner, the Niagara Movement). Its earliest battles included fighting Jim Crow laws in the South (which segregated public facilities), opposing President Woodrow Wilson's segregation in federal workplaces, and lobbying for the right of African Americans to serve as military officers in WWI. Five years after its founding, it had 6000 members in 50 branches. From 1910 to 1934, Du Bois acted as the director of publicity and research, was on the board of directors, and edited its monthly magazine, The Crisis, which covered arts and politics.

7. W.E.B. Du Bois was a Civil Rights activist on a global scale.

Du Bois’s interest in equality extended beyond his own national borders. He helped organize multiple Pan-African Conferences after attending his first in 1900 in London. There, he penned the “Address to the Nations of the World,” which urged the United States and European nations to fight systemic racism and to end colonialism. He was also a member of the three-person delegation from the NAACP to the United Nations’ founding conference in 1945. As a writer and activist, he fought for freedom and equality for the whole of the African diaspora and for Africans themselves.

8. W.E.B. DU BOIS was a victim of McCarthyism.

The FBI started a file on Du Bois—an avowed Socialist—in 1942. In the 1950s—when McCarthyism was at its peak—Du Bois, who served as chairman of the anti-nuke Peace Information Center, and four others were charged with failing to register the organization with the government. If they had been convicted, they could have faced five years in prison and a fine of $10,000.

The jury didn’t get to render a verdict, however, because the judge threw the case out after defense attorney Vito Marcantonio informed him that Albert Einstein would testify as a character witness for Du Bois. (The two were pen pals, and Einstein even wrote an essay for The Crisis.)

9. W.E.B. Du Bois became a citizen of Ghana but never renounced his United States Citizenship.

The fallout from the McCarthy-era government repression was profound. Several of Du Bois’s colleagues kept their distance, including the NAACP, which never rose publicly to his defense. Plus, despite the lack of a conviction, the government still revoked Du Bois’s passport for eight years. After getting it back, Du Bois traveled to Ghana in 1961 (at the age of 93) to work on an encyclopedia of the African diaspora. When the United States refused to renew his passport in 1963, Du Bois became a citizen of Ghana in symbolic protest. He’s sometimes erroneously included in lists of famous people who have renounced their American citizenship, but Du Bois never formally did so.

10. W.E.B. Du Bois died the day before Martin Luther King Jr.'s “I Have A Dream” speech.

Du Bois was 95 when he died in Accra, Ghana, on August 27, 1963. (Du Bois’s house in Accra, where he’s buried, was turned into the W.E.B. Du Bois Center, a small museum to his time in Ghana.) The next day, Martin Luther King, Jr. gave the famous speech at the March on Washington for Jobs and Freedom where he shared his dream. It seems fate isn’t without a sense of poetry.

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