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10 Best-Selling Infomercial Products

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We’ve all been there: It’s 3 a.m. After hours of tossing, turning, and bad television watching, sleep deprivation and consumer curiosity get the best of you. By the third time that WaxVac commercial airs, you realize that the pitchmen are right—Q-tips are a danger to your eardrums! So you dial the toll-free number, rattle off your AmEx digits, and play a key role in what has become a $150 billion industry: infomercials.

From acne medicine to hideously oversized blankets with sleeves, these are 10 of the best-selling infomercial products of all time. 

1. Proactiv

Annual revenue: $1 billion

When it comes to its actual commercials, the Proactiv acne system has come a long way since its earliest days back in 1995, when the product’s main spokespeople were its creators, Dr. Kathy Fields and Dr. Katie Rodan, and Judith Light (a.k.a. Angela from Who’s The Boss?). Today, the zit cream company’s estimated $1 billion annual earnings afford them the benefit of real celebrity endorsers. Jessica Simpson, Britney Spears, P. Diddy, Justin Beiber, and Katy Perry are just some of the boldfaced names who have earned $2 to $3 million per commercial spot, and helped the company compete—on a financial level—with such mass market manufacturers as Estée Lauder and Johnson & Johnson.

2. P90X

Annual revenue: $400 million

Standup comedian-turned-personal trainer Tony Horton is laughing his frighteningly toned 54-year-old body all the way to the bank. Since 2005, the seemingly ageless creator of the hardcore P90X workout DVDs has been reshaping bodies—and the infomercial industry—one confused muscle at a time. And he’s got plenty of powerful converts in his corner, from professional athletes (NFL quarterback Kurt Warner) to would-be vice presidents (Romney running mate Paul Ryan). Now Horton’s got a highly profitable business that has generated some interesting (albeit less-advertised) offshoots, such as the Christian-themed Body Gospel, Tony & The Folks for senior bodybuilders, and Tony & The Kids for pint-sized musclemen.

3. Total Gym

Total sales: $1 billion

Chuck Norris’ biggest movie, 1984’s Missing in Action, earned less than $23 million at the box office. Maybe the film’s producers should have paired the martial artist with former supermodel Christie Brinkley. The unlikely duo’s promotion of the Total Gym exercise system has led to more than $1 billion in sales.

4. George Foreman Grill

Annual revenue: $202 million

Truth be told, two-time World Heavyweight Champion George Foreman had nothing to do with the conception or design of his world-famous grill. But selling his name to this lean, mean, fat-reducing machine earned him $137.5 million in 1999—which is just a fraction of the company’s net worth. Since its debut in 1994, more than 100 million units in varying sizes have been moved.

5. Bowflex

Annual revenue: $193.9 million

Though it has gotten a lot of competition from more compact and less costly fitness-in-a-box programs like P90X, Bowflex—the all-in-one gym system first introduced in 1986—is still very much in business. More than 2.5 million six-pack-wanting households have cleared some space for the machine; in fact, the $193.9 million the company earned in 2012 was a 7.5 percent improvement over the previous year.

6. Showtime Rotisserie

Total sales: $1.2 billion

Set it, forget it and watch the money roll in. This small rotisserie oven has been the gravy on veteran inventor/pitchman Ron Popeil’s career, with more than 2.5 million units sold.

7. Ped Egg

Total sales: approximately $450 million

The up-close demonstration of a Ped Egg in action—scrubbing away dead skin and calluses—is fairly stomach-turning. But more than 40 million people signed up to try the real thing at home, making this well-priced product (just $10 apiece) one of the industry’s most surprising best-sellers. 

8. Snuggie

Total sales: approximately $400 million

Snuggie did not invent the blanket with sleeves (that honor goes to the Slanket folks), but they did popularize the item with a series of widely seen and totally laughable commercials that insisted the behemoth blanket was the product viewers had always wanted. They must have done something right, because more than 20 million Snuggies have been cuddled up with to date. Of course, it helps that the product is big with groups; bar crawls and sporting events are just a few of the Snuggie-required group activities that have helped push those numbers up. In April 2010, Los Angeles Angels fans set a Guinness World Record when more than 43,000 spectators showed up to watch the game in their Snuggies. 

9. Sweatin’ to the Oldies

Total sales: approximately $200 million

When it comes to infomercial pitchmen, the rule seems to be the louder and more obnoxious the better (see Billy “OxiClean” Mays or Vince “ShamWow!” Shlomi for further examples), which made Richard Simmons a perfect fit for the industry. In the 1980s, he sashayed his teeny-weeny striped shorts into more than 20 million living rooms around the world and helped viewers aerobicize their way to a healthier life, simply by Sweatin’ to the Oldies.

10. ThighMaster

Total sales: $100 million

Like something out of a Three’s Company plot line (minus some misunderstanding of a sexual nature), Suzanne Somers became the most unlikely of brilliant business minds when she shared the secret to a great pair of legs: this butterfly-shaped exercise device, which promised swoon-worthy results for your thighs, hips, upper arms, breast and chest areas. More than 10 million takers came calling.

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8 of the Weirdest Gallup Polls
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Born in Jefferson, Iowa on November 18, 1901, George Gallup studied journalism and psychology, focusing on how to measure readers’ interest in newspaper and magazine content. In 1935, he founded the American Institute of Public Opinion to scientifically measure public opinions on topics such as government spending, criminal justice, and presidential candidates. Although he died in 1984, The Gallup Poll continues his legacy of trying to determine and report the will of the people in an unbiased, independent way. To celebrate his day of birth, we compiled a list of some of the weirdest, funniest Gallup polls over the years.

1. THREE IN FOUR AMERICANS BELIEVE IN THE PARANORMAL (2005)

According to this Gallup poll, 75 percent of Americans have at least one paranormal belief. Specifically, 41 percent believe in extrasensory perception (ESP), 37 percent believe in haunted houses, and 21 percent believe in witches. What about channeling spirits, you might ask? Only 9 percent of Americans believe that it’s possible to channel a spirit so that it takes temporary control of one's body. Interestingly, believing in paranormal phenomena was relatively similar across people of different genders, races, ages, and education levels.

2. ONE IN FIVE AMERICANS THINK THE SUN REVOLVES AROUND THE EARTH (1999)

In this poll, Gallup tried to determine the popularity of heliocentric versus geocentric views. While 79 percent of Americans correctly stated that the Earth revolves around the sun, 18 percent think the sun revolves around the Earth. Three percent chose to remain indifferent, saying they had no opinion either way.

3. 22 PERCENT OF AMERICANS ARE HESITANT TO SUPPORT A MORMON (2011)

Gallup first measured anti-Mormon sentiment back in 1967, and it was still an issue in 2011, a year before Mormon Mitt Romney ran for president. Approximately 22 percent of Americans said they would not vote for a Mormon presidential candidate, even if that candidate belonged to their preferred political party. Strangely, Americans’ bias against Mormons has remained stable since the 1960s, despite decreasing bias against African Americans, Catholics, Jews, and women.

4. MISSISSIPPIANS GO TO CHURCH THE MOST; VERMONTERS THE LEAST (2010)

This 2010 poll amusingly confirms the stereotype that southerners are more religious than the rest of the country. Although 42 percent of all Americans attend church regularly (which Gallup defines as weekly or almost weekly), there are large variations based on geography. For example, 63 percent of people in Mississippi attend church regularly, followed by 58 percent in Alabama and 56 percent in South Carolina, Louisiana, and Utah. Rounding out the lowest levels of church attendance, on the other hand, were Vermont, where 23 percent of residents attend church regularly, New Hampshire, at 26 percent, and Maine at 27 percent.

5. ONE IN FOUR AMERICANS DON’T KNOW WHICH COUNTRY AMERICA GAINED INDEPENDENCE FROM (1999)

Although 76 percent of Americans knew that the United States gained independence from Great Britain as a result of the Revolutionary War, 24 percent weren’t so sure. Two percent thought the correct answer was France, 3 percent said a different country (such as Mexico, China, or Russia), and 19 percent had no opinion. Certain groups of people who consider themselves patriotic, including men, older people, and white people (according to Gallup polls), were more likely to know that America gained its independence from Great Britain.

6. ONE THIRD OF AMERICANS BELIEVE IN GHOSTS (2000)

This Halloween-themed Gallup poll asked Americans about their habits and behavior on the last day of October. Predictably, two-thirds of Americans reported that someone in their house planned to give candy to trick-or-treaters and more than three-quarters of parents with kids reported that their kids would wear a costume. More surprisingly, 31 percent of American adults claimed to believe in ghosts, an increase from 1978, when only 11 percent of American adults admitted to a belief in ghosts.

7. 5 PERCENT OF WORKING MILLENNIALS THRIVE IN ALL FIVE ELEMENTS OF WELL-BEING (2016)

This recent Gallup poll is funny in a sad way, as it sheds light on the tragicomic life of a millennial. In this poll, well-being is defined as having purpose, social support, manageable finances, a strong community, and good physical health. Sadly, only 5 percent of working millennials—defined as people born between 1980 and 1996—were thriving in these five indicators of well-being. To counter this lack of well-being, Gallup’s report recommends that managers promote work-life balance and improve their communication with millennial employees.

8. THE WORLD IS BECOMING SLIGHTLY MORE NEGATIVE (2014)

If you seem to feel more stress, sadness, anxiety, and pain than ever before, Gallup has the proof that it’s not all in your head. According to the company’s worldwide negative experience index, negative feelings such as stress, sadness, and anger have increased since 2007. Unsurprisingly, people living in war-torn, dangerous parts of the word—Iraq, Iran, Egypt, Syria, and Sierra Leone—reported the highest levels of negative emotions.

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11 Times Mickey Mouse Was Banned
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Despite being one of the world’s most recognizable and beloved characters, it hasn’t always been smooth sailing for Mickey Mouse, who turns 89 years old today. A number of countries—and even U.S. states—have banned the cartoon rodent at one time or another for reasons both big and small.

1. In 1930, Ohio banned a cartoon called “The Shindig” because Clarabelle Cow was shown reading Three Weeks by Elinor Glyn, the premier romance novelist of the time. Check it out (1:05) and let us know if you’re scandalized:

2. With movies on 10-foot screen being a relatively new thing in Romania in 1935, the government decided to ban Mickey Mouse, concerned that children would be terrified of a monstrous rodent.

3. In 1929, a German censor banned a Mickey Mouse short called “The Barnyard Battle.” The reason? An army of cats wearing pickelhauben, the pointed helmets worn by German military in the 19th and 20th centuries: "The wearing of German military helmets by an army of cats which oppose a militia of mice is offensive to national dignity. Permission to exhibit this production in Germany is refused.”

4. The German dislike for Mickey Mouse continued into the mid-'30s, with one German newspaper wondering why such a small and dirty animal would be idolized by children across the world: "Mickey Mouse is the most miserable ideal ever revealed ... Healthy emotions tell every independent young man and every honorable youth that the dirty and filth-covered vermin, the greatest bacteria carrier in the animal kingdom, cannot be the ideal type of animal.” Mickey was originally banned from Nazi Germany, but eventually the mouse's popularity won out.

5. In 2014, Iran's Organization for Supporting Manufacturers and Consumers announced a ban on school supplies and stationery products featuring “demoralizing images,” including that of Disney characters such as Mickey Mouse, Winnie the Pooh, Sleeping Beauty, and characters from Toy Story.

6. In 1954, East Germany banned Mickey Mouse comics, claiming that Mickey was an “anti-Red rebel.”

7. In 1937, a Mickey Mouse adventure was so similar to real events in Yugoslavia that the comic strip was banned. State police say the comic strip depicted a “Puritan-like revolt” that was a danger to the “Boy King,” Peter II of Yugoslavia, who was just 14 at the time. A journalist who wrote about the ban was consequently escorted out of the country.

8. Though Mussolini banned many cartoons and American influences from Italy in 1938, Mickey Mouse flew under the radar. It’s been said that Mussolini’s children were such Mickey Mouse fans that they were able to convince him to keep the rodent around.

9. Mickey and his friends were banned from the 1988 Seoul Olympics in a roundabout way. As they do with many major sporting events, including the Super Bowl, Disney had contacted American favorites to win in each event to ask them to say the famous “I’m going to Disneyland!” line if they won. When American swimmer Matt Biondi won the 100-meter freestyle, he dutifully complied with the request. After a complaint from the East Germans, the tape was pulled and given to the International Olympic Committee.

10. In 1993, Mickey was banned from a place he shouldn't have been in the first place: Seattle liquor stores. As a wonderful opening sentence from the Associated Press explained, "Mickey Mouse, the Easter Bunny and teddy bears have no business selling booze, the Washington State Liquor Control Board has decided." A handful of stores had painted Mickey and other characters as part of a promotion. A Disney VP said Mickey was "a nondrinker."

11. Let's end with another strike against The Shindig (see #1) and Clarabelle’s bulging udder. Less than a year after the Shindig ban, the Motion Picture Producers and Directors of America announced that they had received a massive number of complaints about the engorged cow udders in various Mickey Mouse cartoons.

From then on, according to a 1931 article in Time magazine, “Cows in Mickey Mouse ... pictures in the future will have small or invisible udders quite unlike the gargantuan organ whose antics of late have shocked some and convulsed others. In a recent picture the udder, besides flying violently to left and right or stretching far out behind when the cow was in motion, heaved with its panting with the cow stood still.”

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