LeVar Burton Is Legally Allowed to Say His Reading Rainbow Catchphrase
It’s hard to imagine the original Reading Rainbow without LeVar Burton, but in August, the New York public broadcasting network WNED made it very clear who owned the rights to the program. By saying his old catchphrase from his hosting days, “but you don’t have to take my word for it” on his current podcast, WNED claimed Burton was infringing on their intellectual property. Now, Vulture reports that the case has been settled and Burton is now allowed to drop the phrase when and wherever he pleases.
The news came out in an recent interview with the actor and TV personality. “All settled, but you don’t have to take my word for it,” he told Vulture. “It’s all good. It’s all good. I can say it.”
The conflict dates back to 2014, when Burton launched a Kickstarter campaign to revive the show without WNED’s consent. Prior to that, the network and Burton’s digital reading company RRKidz had made a licensing deal where they agreed to split the profits down the middle if a new show was ever produced. Burton’s unauthorized crowdfunding undid those negotiations, and tensions between the two parties have been high ever since. The situation came to a head when Burton started using his famous catchphrase on his LeVar Burton Reads podcast, which centers around him reading short fiction in the same vein as his Reading Rainbow role. By doing this, WNED alleged he was aiming to “control and reap the benefits of Reading Rainbow's substantial goodwill.”
Though he’s no longer a collaborator with WNED, Burton can at least continue to say “but you don’t have to take my word for it” without fearing legal retribution. WNED is meanwhile "working on the next chapter of Reading Rainbow" without their original star, and Burton tells Vulture he looks “forward to seeing what they do with the brand next."