7 Things We Learned From Bob Burns, the TSA's Hilarious Social Media Guru
Fans of the Transportation Security Administration’s (TSA) social media pages—particularly its Instagram account, which has more than 820,000 followers—know and love Bob Burns’s wit, even if they don’t know his name. The airport screener-turned-social media maven began engaging travelers around the world with his laugh-out-loud content on the organization's official blog, which launched in 2008. Five years later, in 2013, the TSA's Instagram debuted. Within one week, Burns's hilarious captions and bizarre pictures of "crazy things people attempted to bring through the TSA checkpoint,” as he put it in a recent interview, had attracted the notice of late-night talk show host Jimmy Kimmel.
Today, Burns is the TSA’s social media lead, which means he’s the one posting the photos and coming up with the captions that regularly make you chuckle. In less than five years, the account has gained more than 800,000 followers, one-upped Beyoncé, and helped countless airline passengers stay safe and prepared while traveling.
In a Facebook Live interview on Monday, December 18, Burns shared some of his favorite airport anecdotes, offered advice on how to build a social media following, and busted some common myths about his organization.
1. BURNS BECAME INSTA-FAMOUS BY POSTING "INTERESTING CONTENT," BUT SHOCK VALUE DIDN'T HURT.
Burns, who initially began his career with the TSA in 2002 as a screener, “never would’ve guessed in a million years that my job would lead me to being a social media specialist for a governmental organization,” he said. With no official training in social media, he attributed his success to shock value, stating that “People don’t come to a government Instagram account and expect to see humor." The TSA’s international reach and, above all, strong content have also helped the account develop a dedicated following.
Burns advises aspiring social media mavens to “make your content interesting. Choose pictures that are going to get people's reaction and make them comment, and don’t just post because you feel like you have to post something.”
2. TSA OFFICERS DON’T TAKE (OR POST) THE TSA’S INSTAGRAM PHOTOS.
“Some people think we have our officers taking pictures and just posting them to Instagram, which is not the case,” Burns said. “I can’t imagine the kinds of things we’d see if we did that. I have access to all the incident reports, so I can kind of cherry-pick the best pictures and share the best content.”
3. THE CARRY-ON ITEMS AREN’T FAKE, EITHER.
"Some people will actually wonder, ‘Was this a test? Were you testing your employees?’” Burns said. “No, we don’t post those kinds of things on our Instagram account. Everything we post is actually something that someone tried to bring on a plane.”
4. A LIFE-SIZED FAKE CORPSE AND A SANDWICH SLICER ARE JUST TWO OF THE STRANGER ITEMS PEOPLE HAVE TRIED TO GET PAST AIRPORT SECURITY.
When asked about his favorite checkpoint mishaps, Burns recalled the time someone tried to bring a sandwich slicer through security, “like the one you see in a deli,” Burns said. “It’s got the huge blade on it that spins around and cuts super thin slices of roast beef. “
Another time, someone tried to bring a movie prop from The Texas Chainsaw Massacre onto a plane. “This guy’s going around the airport with this life-size corpse in a wheelchair, wheeling it around the airport,” Burns recalled.
5. PEOPLE REGULARLY BRING GUNS AND KNIVES THROUGH SECURITY.
“Knives are always a daily occurrence,” Burns said. “Firearms are pretty much almost always a daily occurrence.”
The TSA finds around 70 guns per week in carry-on bags, “and the majority of those are loaded,” Burns says. "The main reason is, ‘I forgot it was there.’ My favorite [excuse was when] someone blamed it on their mom ... ‘My mom put it in my bag.' It’s like, ‘What kind of mother do you have?!’"
Burns suspects that some travelers “might think if they have a conceal and carry permit, that allows them to bring it on the plane, which is not the case,” he explained. “No firearms whatsoever. But you can travel with them in checked baggage, as long as you follow our procedures, which you can find at tsa.gov.”
6. THE TSA DOESN’T CONFISCATE BIZARRE ITEMS.
Contrary to popular belief, “we don’t confiscate anything,” Burns said. “We give travelers options. If you have time, you can take it out to your car. You could actually put it in your checked bag and have it shipped to you. If you have somebody waiting for you, you can take it out to them and they can get it to you at a later date. We give everyone all the options we can to allow them to keep the item as long as it’s not a firearm.”
And yes, that includes the sandwich slicer. “We try to let you keep your sandwich slicer,” Burns added. “We know you need to slice your meat."
7. AT LEAST ONE PERSON ACCIDENTALLY PACKED A PET.
One time, officers opened up a checked bag and “a Chihuahua popped out,” Burns said. “Imagine the officer’s face when that happened. But it turns out the Chihuahua happened to just crawl into the bag when the woman was packing. She didn’t know, and she zipped up the bag and it wasn’t a carry-on bag, it was a checked bag.”
The Chihuahua incident was immortalized on the TSA’s Instagram page. (Not surprisingly, the dog was “not happy” in the photo, Burns said.)