Corgis may be both Queen Elizabeth II and the internet’s favorite dog breed, but their longtime association with the former has actually proven detrimental to their popularity in England. So much so that, in 2009, the stout little furballs were added to the UK Kennel Club’s list of native breeds that were “at risk of extinction.” Now, The Telegraph reports, their numbers are rising—thanks in part to the popularity of Netflix’s The Crown.
According to The Telegraph, the Queen’s love of the corgi is partly what caused its dip in popularity, as they “have long been regarded as a breed for the elderly and the genteel upper middle class.” But The Crown’s revisiting of the royal family in the early days of Elizabeth II’s reign (and the years leading up to it) have shown the Queen in a new, and much more stylish, light—and her beloved breed has reaped the rewards. In just the past two months, since The Crown’s second season dropped on Netflix in December, the Kennel Club has seen enough interest in the breed to take them off the endangered list entirely.
“The Crown has certainly been important in the resurgence of the corgi breed,” Kennel Club public relations manager David Robson said. “It has increased interest in the breed. Following the transmission of the second series, searches for the breed puppies on our website went up by 22 percent.”
The dogs have proven to be a hit with viewers, as well as their costars. Claire Foy and Matt Smith, who portrayed Queen Elizabeth and Prince Philip in the show’s first two seasons, admitted that when they’re filming with the series' dogs, it’s the corgis who steal the show.
“When we’re with the corgis, then all the shots are about the corgis and you have to fit your acting around what the corgis are doing,” Foy explained in an interview with Off Set. “Which is absolutely … fine. And is the way it should be quite frankly.”
But even before Netflix unleashed its pricey royal drama on the world, the Queen’s dogs were finding their way back into the spotlight. In 2011, shortly after Prince William married Kate Middleton, BBC reported that the Cardigan Welsh corgi (a sort of cousin to the Pembroke Welsh corgi that the Queen prefers, though the Kennel Club lumps them into one category) saw a registration increase of 134 percent, which the group chalked up to the “royal wedding effect.”
Interest in the breed surged again in 2015, when the Queen—who has owned 30 of the dogs during her life, beginning with her childhood pooch Dookie—announced that she would no longer breed the pups, as she did not want to leave any young dogs behind in the event of her death. Adding to their pop culture cachet: During their first official interview after announcing their engagement, Prince Harry admitted that part of the reason he knew wife-to-be Meghan Markle was “the one” was because “the corgis took to [her] straight away.”
[h/t: The Telegraph]