When Topps Fought Terrorism with Trading Cards

Bill Pugliano, Getty Images
Bill Pugliano, Getty Images

On the morning of September 11, 2001, John Perillo looked out of his office window at 1 Whitehall Street in Manhattan and saw a plane flying at a dangerously low altitude. Almost instantly, his building began to shake. Seven blocks away, the plane had struck the World Trade Center.

It would be hours before Perillo and other New Yorkers were able to grasp the gravity of the situation. A terrorist attack on American soil stunned the world and created a widening panic and confusion before a kind of resolve set in. For Perillo, the vice president of operations at Topps Trading Card Company, and Topps CEO Arthur Shorin, it would become a time to memorialize the events of that day in the medium they understood best. Which is how Osama bin Laden came to have his own trading card.

Bill Pugliano, Getty Images

Although they were best known for sports cards, Garbage Pail Kids, and other entertainment properties, Topps had already recorded a significant history with real-world events. In 1950, they found success with a line of Korean War cards. More than a decade later, they memorialized the Civil War. A set reflecting on the life of John F. Kennedy following his assassination was released in 1964. In 1991, a line of cards depicting Operation: Desert Storm received endorsements from Colin Powell and General Norman Schwarzkopf.

Within a week of the attack on the World Trade Center, Topps executives decided to pursue another—and substantially more controversial—line based on current events. Titled Enduring Freedom, the line featured 70 cards of figures like President George W. Bush, National Security Advisor Condoleezza Rice, New York City Mayor Rudy Giuliani, New York Governor George Pataki, and bin Laden. There would be cards of military vehicles and weapons; on the back were biographies of political figures and descriptions of the hardware. The goal, Shorin told the press, was to give kids information about the rising conflict in a format with which they were already familiar.

"Kids need to get information on their own terms," he said. "This is their medium."

While the plan came together quickly, the company largely avoided depictions that might upset children or their parents. One card featured a smoke-filled view of the transformed Manhattan skyline, but no pictures of the destruction or rubble were considered. In a departure from conventional card sets, no "chase" cards—or rare inserts that prompt consumers to buy more packs—would be involved. There was some internal debate about including bin Laden, but the company ultimately decided that kids might want the opportunity to defile his image by ripping it up. It's the only black and white card to appear in the set.

"We wouldn't be surprised if they tear, stomp all over it, and dump it in the garbage," Shorin said.

Bill Pugliano, Getty Images

Enduring Freedom was released in October 2001, which marked a rapid turnaround time for the card industry. (Sets typically take months to come together.) Hobby shops and larger retail outlets like Walmart accepted shipments of the 7-card product, which sold for $2 per pack, but not everyone was comfortable monetizing the tragedy. Stores in Chicago refused to carry the line, citing concern over appearing insensitive. (An unrelated 2002 card set by Chestnut Publications eulogizing victims of the 9/11 attacks, which was created with their families' permission, drew related headlines and accompanying criticism.)

In interviews, Shorin argued that the cards and their explanation of America's military would be comforting to children: Topps had consulted with child psychologists to make sure the content was age-appropriate. Though they were reticent to publicize it, the company was also donating a portion of proceeds to relief efforts. They even shipped 1 million cards to troops stationed overseas.

Ultimately, the notion of potentially trivializing the War on Terror never caught on. Topps never released a planned second wave that would feature high-tech military hardware, a likely result of the cards selling only modestly. As one store owner pointed out, it wasn't that the cards were offensive—it's just that kids were too preoccupied with Pokemon to bother.

Mental Floss's Three-Day Sale Includes Deals on Apple AirPods, Sony Wireless Headphones, and More

Apple
Apple

During this weekend's three-day sale on the Mental Floss Shop, you'll find deep discounts on products like AirPods, Martha Stewart’s bestselling pressure cooker, and more. Check out the best deals below.

1. Apple AirPods Pro; $219

Apple

You may not know it by looking at them, but these tiny earbuds by Apple offer HDR sound, 30 hours of noise cancellation, and powerful bass, all through Bluetooth connectivity. These trendy, sleek AirPods will even read your messages and allow you to share your audio with another set of AirPods nearby.

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2. Sony Zx220bt Wireless On-Ear Bluetooth Headphones (Open Box - Like New); $35

Sony

For the listener who likes a traditional over-the-ear headphone, this set by Sony will give you all the same hands-free calling, extended battery power, and Bluetooth connectivity as their tiny earbud counterparts. They have a swivel folding design to make stashing them easy, a built-in microphone for voice commands and calls, and quality 1.18-inch dome drivers for dynamic sound quality.

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3. Sony Xb650bt Wireless On-Ear Bluetooth Headphones; $46

Sony

This Sony headphone model stands out for its extra bass and the 30 hours of battery life you get with each charge. And in between your favorite tracks, you can take hands-free calls and go seamlessly back into the music.

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4. Martha Stewart 8-quart Stainless-Steel Pressure Cooker; $65

Martha Stewart

If you’re thinking of taking the plunge and buying a new pressure cooker, this 8-quart model from Martha Stewart comes with 14 presets, a wire rack, a spoon, and a rice measuring cup to make delicious dinners using just one appliance.

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5. Jashen V18 350w Cordless Vacuum Cleaner; $180

Jashen

If you're obsessive about cleanliness, it's time to lose the vacuum cord and opt for this untethered model from JASHEN. Touting a 4.3-star rating from Amazon, the JASHEN cordless vacuum features a brushless motor with strong suction, noise optimization, and a convenient wall mount for charging and storage.

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6. Evachill Ev-500 Personal Air Conditioner; $65

Evachill

This EvaChill personal air conditioner is an eco-friendly way to cool yourself down in any room of the house. You can set it up at your work desk at home, and in just a few minutes, this portable cooling unit can drop the temperature by 59º. All you need to do is fill the water tank and plug in the USB cord.

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7. Gourmia Gcm7800 Brewdini 5-Cup Cold Brew Coffee Maker; $120

Gourmia

The perfect cup of cold brew can take up to 12 hours to prepare, but this Gourmia Cold Brew Coffee Maker can do the job in just a couple of minutes. It has a strong suction that speeds up brew time while preserving flavor in up to five cups of delicious cold brew at a time.

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8. Townew: The World's First Self-Sealing Trash Can; $90

Townew

Never deal with handling gross garbage again when you have this smart bin helping you in the kitchen. With one touch, the Townew will seal the full bag for easy removal. Once you grab the neatly sealed bag, the Townew will load in a new clean one on its own.

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9. Light Smart Solar Powered Parking Sensor (Two-Pack); $155

FenSens

Parking sensors are amazing, but a lot of cars require a high trim to access them. You can easily upgrade your car—and parking skills—with this solar-powered parking sensor. It will give you audio and visual alerts through your phone for the perfect parking job every time.

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10. Liz: The Smart Self-Cleaning Bottle With UV Sterilization; $46

Noerden

Reusable water bottles are convenient and eco-friendly, but they’re super inconvenient to get inside to clean. This smart water bottle will clean itself with UV sterilization to eliminate 99.9 percent of viruses and bacteria. That’s what makes it clean, but the single-tap lid for temperature, hydration reminders, and an anti-leak functionality are what make it smart.

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Prices subject to change.

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links. If you haven't received your voucher or have a question about your order, contact the Mental Floss shop here.

Miami Sound Machine: Remembering Don Johnson's Music Career

Don Johnson and Barbra Streisand in September 1988.
Don Johnson and Barbra Streisand in September 1988.
Kevin Winter, Getty Images

Don Johnson had a problem. It was 1986, and Johnson was one of the hottest television stars of the era, starring as Miami cop Sonny Crockett on the hit NBC drama Miami Vice. Sporting pastel shirts and white suits, Johnson was a new breed of television authority figure. He had a gun, but he also had fashion sense.

Johnson's problem was not with the show, or with his shoulder pads, but the fact that he was beginning to speak about his music career and his debut album, Heartbeat. Already, Johnson was feeling the heat applied to actors who attempt to sing. It was made worse by the fact that Philip Michael Thomas, his co-star on Miami Vice, had also recorded an album, Living the Book of My Life, that had come and gone unceremoniously. Johnson wanted to be taken seriously as a singer. He wasn’t sure the media or his audience would let him try.

 

Before he had ever aspired to become an actor, Johnson was performing solos for choir anthems at the Baptist church in his small hometown of Galena, Missouri. The attention—and occasional quarter—he received, he later said, may have sparked his interest in becoming an entertainer. Impressing with a leading role in a production of West Side Story, he eventually won a drama scholarship to the University of Kansas and got a grant from the American Conservatory Theater in San Francisco, which led him to Hollywood. From there he took on small roles, including one in 1975's Return to Macon County, which also featured Dickey Betts, guitarist for the Allman Brothers.

Johnson had always kept one eye on the music scene, using some of the proceeds from his acting jobs to pay for demo recordings. (He could sing, play guitar a little, and write.) With Betts, he co-wrote two songs, “Blind Love” and “Can’t Take It With You,” for the band’s 1979 album, Enlightened Rogues. Throughout the 1970s, he had also hung out with The Doors and befriended Frank Zappa, getting a self-admitted education in the hedonism of the music scene without actually appearing on stage.

Don Johnson and Philip Michael Thomas co-starred on Miami Vice for five seasons. Both also recorded albums.NBC Television/Hulton Archive/Getty Images

Johnson filmed a number of failed television pilots before scoring Miami Vice in 1984. After the show was a certifiable hit, he was at a party with CBS Records head Walter Yetnikoff. The two began to discuss Johnson’s interest in music. Yetnikoff believed Johnson’s fame and ardent fan following could help make an album a hit. He signed Johnson, then 36, to a deal on the spot.

There were some obstacles. For one, Johnson had no band. To guide him through the process, he hired manager and record executive Danny Goldberg, who in turn enlisted Chas Sandford, a songwriter who had worked with Stevie Nicks and John Waite. Soon, a group of session players, including bassist Mark Leonard and keyboardist Bill Champlin, materialized. Johnson and Sandford began fielding pitches from songwriters, many of whom seemed too dependent on Johnson’s association with Miami Vice. Songs titled “Mr. Miami” and “Miami Don” were quickly discarded. Instead, Johnson pursued a contemporary rock playlist and got contributions from Tom Petty, Bob Seger, Willie Nelson, Stevie Ray Vaughan, and Dickey Betts. (Recording at Criteria studios in Miami, Johnson even roped in friend Whoopi Goldberg to appear on a track titled “Streetwise.”) Johnson himself wrote lyrics for “Heartbeat,” which was originally composed by drummer Curly Smith. It eventually became the title of the album.

With the help of media consultant Elliot Mintz, Johnson managed to avoid some of the baggage that accompanied actors recording albums by passing up Entertainment Tonight in favor of Rolling Stone and other media outlets that focused on music. He emphasized that music had run parallel to his acting career and charmed journalists by being self-effacing about his ambitions.

“People will say this [record] is bullsh*t and ‘the jerk ought to stay with what he does,’” Johnson told the Los Angeles Times. “But I’m someone who likes to take risks.”

"Heartbeat" quickly gained airplay on Top 40 radio stations; the song's popularity was bolstered by the fact that Johnson could actually sing. One writer for the Los Angeles Times played the album for people without telling them it was Johnson. All were impressed, then incredulous when they were told who they were listening to.

Johnson’s Miami Vice schedule made it nearly impossible to tour to support the album. Instead, he filmed a one-hour musical released on VHS that incorporated all 10 tracks from Heartbeat. (It also features an appearance by Giancarlo Esposito, who would go on to portray Gus Fring in Breaking Bad.) Most of the songs focused on love, with tracks like “Heartache Away,” “The Last Sound Love Makes,” and “Can’t Take Your Memory” showcasing Johnson’s vocal talents.

“Heartbeat” made it to number five on the Billboard Hot 100 chart in October 1986, and Johnson experienced virtually none of the scorn reserved for actors who dared to try something different. He even performed a duet with then-girlfriend Barbra Streisand, '"Till I Loved You," in 1988, and released a second album, Let It Roll, in 1989. Johnson later appeared on stage in 2007 as Nathan Detroit in Guys and Dolls. Mostly, however, he was content to keep his musical interests private.

Heartbeat was ultimately a respectable endeavor for Johnson, though he wasn’t quite able to completely divorce himself from the reality of being a television star. On some versions of the album’s cover, a tag line made that extremely clear. It read: “Don Johnson: The Star of Miami Vice.”