The Psychological Reason Kids Love Elmo

Gail Oskin, Getty Images for Children's Hospital Boston
Gail Oskin, Getty Images for Children's Hospital Boston

In 2012, researchers at Cornell University prepared a test for 200 children aged 8 to 11. They were presented with the option of having a cookie or an apple as a snack during a school lunch period. Most children chose the cookie.

Then, researchers conducted a second trial. They offered the same cookie or apple, but this time the apple came affixed with a sticker featuring Elmo from Sesame Street.

Kids in the first group chose apples at a rate of 20 percent. Kids seeing an apple with the sticker picked the apple at a rate of 40 percent. The mere presence of Elmo encouraged children to choose the healthier food option at double the rate of the unstickered fruit.

It’s clear that Elmo—the red-furred, hyper, inquisitive Muppet—strikes a chord with kids. Youngsters tend to stop what they’re doing when he appears on the screen, gripped in a kind of hypnosis. Tickle Me Elmo was one of the toy industry’s biggest success stories, causing long lines when it debuted in 1996. Its appeal wasn’t lost on adults, either, with the vibrating toy soothing the famously stoic Bryant Gumbel during a Today show segment on holiday gifts.

But for children under the age of 4, there’s quite a bit more working in Elmo’s favor than simply being cute. In many ways, he was engineered to resonate with this target audience, and child behavioral experts think they know why.

Peter Kramer, Getty Images

Visually, Elmo presents as a very atypical presence on camera. He’s virtually the only red Muppet in the show’s cast of characters, which is relevant because young children tend to see bright colors like red more vibrantly at a young age than muted colors. (Brown, for example, tends to bore babies.)

Once Elmo has captured a kid's attention, he manages to keep it by speaking in a unique cadence that some child psychologists have dubbed “parentese,” a gentle vocal rhythm that kids associate with the authority, warmth, and calming effect of their guardians. By speaking in the third person (“Elmo likes you!”), the character also becomes relatable: Young children tend to conceptualize themselves in that manner as they learn their way around language.

"His speech style is 'mother-ese,'" Dr. Lauren Gardner, administrative director of the Autism Center at Johns Hopkins All Children’s Hospital, told CafeMom in 2018. “The high-pitched voice, dragged-out vowel sounds, and exaggerated inflection is how most children are spoken to by caregivers in our culture.”

Initially, Elmo didn’t have much to say. When the character made his first appearance on Sesame Street in 1985, he was not the giggling, slightly mischievous Muppet that was fleshed out later. At first, producers at Sesame Workshop knew simply that he would share many of the same traits as the toddlers watching him on television. He would be open-minded, curious about the world around him, and generally upbeat. By mimicking many of their attributes, he would capture their attention.

"[Elmo is] just like toddlers who are in an exploratory stage of life,” Dr. Tovah Klein, director of the Center for Toddler Development at Barnard College, told Slate in 2013. Both kids and Elmo are “like little scientists, trying out and exploring what is around them, delighting in it.”

For some kids, Elmo speaks to them. For others, he speaks for them. Either way, he’s far more likely to keep a child’s attention than most children’s show characters, relatable in virtually all ways. Except for the fur.

10 Rad Gifts for Hikers

Greg Rosenke/Unsplash
Greg Rosenke/Unsplash

The popularity of bird-watching, camping, and hiking has skyrocketed this year. Whether your gift recipients are weekend warriors or seasoned dirtbags, they'll appreciate these tools and gear for getting most out of their hiking experience.

1. Stanley Nesting Two-Cup Cookset; $14

Amazon

Stanley’s compact and lightweight cookset includes a 20-ounce stainless steel pot with a locking handle, a vented lid, and two insulated 10-ounce tumblers. It’s the perfect size for brewing hot coffee, rehydrating soup, or boiling water while out on the trail with a buddy. And as some hardcore backpackers note in their Amazon reviews, your favorite hiker can take the tumblers out and stuff the pot with a camp stove, matches, and other necessities to make good use of space in their pack.

Buy it: Amazon

2. Osprey Sirrus and Stratos 24-Liter Hiking Packs; $140

Amazon

Osprey’s packs are designed with trail-tested details to maximize comfort and ease of use. The Sirrus pack (pictured) is sized for women, while the Stratos fits men’s proportions. Both include an internal sleeve for a hydration reservoir, exterior mesh and hipbelt pockets, an attachment for carrying trekking poles, and a built-in rain cover.

Buy them: Amazon, Amazon

3. Yeti Rambler 18-Ounce Bottle; $48

Amazon

Nothing beats ice-cold water after a summer hike or a sip of hot tea during a winter walk. The Yeti Rambler can serve up both: Beverages can stay hot or cold for hours thanks to its insulated construction, and its steel body (in a variety of colors) is basically indestructible. It will add weight to your hiker's pack, though—for a lighter-weight, non-insulated option, the tried-and-true Camelbak Chute water bottle is incredibly sturdy and leakproof.

Buy it: Amazon

4. Mappinners Greatest 100 Hikes of the National Parks Scratch-Off Poster; $30

Amazon

The perfect gift for park baggers in your life (or yourself), this 16-inch-by-20-inch poster features epic hikes like Angel’s Landing in Zion National Park and Half Dome in Yosemite National Park. Once the hike is complete, you can scratch off the gold foil to reveal an illustration of the park.

Buy it: Amazon

5. National Geographic Adventure Edition Road Atlas; $19

Amazon

Hikers can use this brand-new, updated road atlas to plan their next adventure. In addition to comprehensive maps of all 50 states, Puerto Rico, Canada, and Mexico, they'll get National Geographic’s top 100 outdoor destinations, useful details about the most popular national parks, and points on the maps noting off-the-beaten-path places to explore.  

Buy it: Amazon

6. Adventure Medical Kits Hiker First-Aid Kit; $25

Amazon

This handy 67-piece kit is stuffed with all the things you hope your hiker will never need in the wilderness. Not only does it contain supplies for pain, cuts and scrapes, burns, and blisters (every hiker’s nemesis!), the items are organized clearly in the bag to make it easy to find tweezers or an alcohol wipe in an emergency.

Buy it: Amazon

7. Hiker Hunger Ultralight Trekking Poles; $70

Amazon

Trekking poles will help increase your hiker's balance and stability and reduce strain on their lower body by distributing it to their arms and shoulders. This pair is made of carbon fiber, a super-strong and lightweight material. From the sweat-absorbing cork handles to the selection of pole tips for different terrain, these poles answer every need on the trail. 

Buy it: Amazon

8. Leatherman Signal Camping Multitool; $120

Amazon

What can’t this multitool do? This gadget contains 19 hiking-friendly tools in a 4.5-inch package, including pliers, screwdrivers, bottle opener, saw, knife, hammer, wire cutter, and even an emergency whistle.

Buy it: Amazon

9. RAVPower Power Bank; $24

Amazon

Don’t let your hiker get caught off the grid with a dead phone. They can charge RAVPower’s compact power bank before they head out on the trail, and then use it to quickly juice up a phone or tablet when the batteries get low. Its 3-inch-by-5-inch profile won’t take up much room in a pack or purse.

Buy it: Amazon

10. Pack of Four Indestructible Field Books; $14

Amazon

Neither rain, nor snow, nor hail will be a match for these waterproof, tearproof 3.5-inch-by-5.5-inch notebooks. Your hiker can stick one in their pocket along with a regular pen or pencil to record details of their hike or brainstorm their next viral Tweet.

Buy it: Amazon

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Remembering Rebecca: 11 Facts About Daphne du Maurier's Enduring Novel

Lily James as Mrs de Winter and Armie Hammer as Maxim de Winter in Rebecca (2020).
Lily James as Mrs de Winter and Armie Hammer as Maxim de Winter in Rebecca (2020).
KERRY BROWN/NETFLIX

“Rebecca, always Rebecca. I should never be rid of Rebecca,” laments the second Mrs de Winter in Daphne du Maurier’s beloved 1938 novel Rebecca. Mention the title to any bibliophile and they will no doubt give you many reasons why the novel has charmed and captivated so many generations over the years. So it's hardly surprising that this gothic thriller about a nameless young woman—who is swept off her feet by a wealthy widower, taken to live in his estate off the Cornish coast, and haunted by memories of his first wife—is the subject of Netflix’s next big-budget original.

The film, which stars Lily James (Downtown Abbey) and Armie Hammer (Call Me By Your Name) arrives on Netflix on October 21, 2020. As you wait for the new adaptation to drop, here are a few facts about this enduring novel to keep you curious. **Warning: Spoilers below!**

1. Rebecca was first published in 1938 and has never gone out of print.

Selznick International Pictures, Public Domain // Wikimedia Commons

Since it was published in 1938, Rebecca has never gone out of print [PDF], selling 2.8 million copies between 1938 and 1965. Over time, the novel has transformed from bestseller to cultural classic, with many stage and screen adaptations, including an Oscar-winning film by Alfred Hitchcock in 1940, and a 1993 book sequel by Susan Hill titled Mrs de Winter. In 2017, English bibliophiles voted Rebecca their favorite book of the past 225 years.

2. The heroine of Rebecca, Mrs de Winter, remains unnamed throughout.

Rebecca, after whom the novel is named, is dead when the story begins. She is brought to life via the impressions and memories other characters have of her and her lingering presence in Maxim de Winter's estate, Manderley, via her scent, her handwriting in books, and the carefully preserved clothes that remain in her wardrobe. Mostly, we see her through the eyes of the new Mrs de Winter, the "heroine" of the novel who, paradoxically, remains unnamed—a choice that surprised many fans of the book, including Agatha Christie [PDF].

3. Daphne du Maurier struggled with writer’s block while writing Rebecca.

Daphne du Maurier circa 1947.Ben van Meerendonk, AHF, IISG, Amsterdam // Wikimedia Commons, CC BY-SA 2.0

Du Maurier struggled with a serious case of writer’s block when she began writing Rebecca. She discarded the first 50 pages of an early draft, telling her publisher: "The first 15,000 words I tore up in disgust and this literary miscarriage has cast me down."

4. Once she got past her writer’s block, Daphne du Maurier wrote Rebecca in four months.

Once she got past her early writing challenges, du Maurier wrote quickly and completed the manuscript for Rebecca in four months. Her secret? Arranging to spend time away from her children. “I am not one of those mothers who live for having their brats with them all the time,” du Maurier later wrote.

5. Rebecca has been celebrated as an important piece of feminist literature.

Initially marketed as a romance novel with Rebecca as the villainous, menacing wife, feminist interpretations of du Maurier’s novel now see it as a critique of gender power dynamics and a sexist society’s fear of powerful women. Some feminist critics suggest du Maurier intended for Maxim de Winter to be the real villain—the controlling husband who not only murders Rebecca when she refuses to play the obedient wife, but also oppresses and alienates the second Mrs de Winter, marrying her after the most unromantic of proposals: “I am asking you to marry me, you fool.”

6. In 2007, to mark the centenary of Daphne du Maurier's birth, the BBC produced two documentaries on the author.

Daphne, directed by Amy Jenkins, was based on Margaret Forster's biography of du Maurier which revealed, for the first time, du Maurier’s bisexuality. For the second documentary, The Road to Manderley, director Rick Stein set off in search of the author's world in Cornwall.

7. Some scholars believe Rebecca's second Mrs de Winter reflected Daphne du Maurier's sexual fluidity.

Some critics have wondered to what extent the character of the second Mrs de Winter was influenced by the author’s complicated and fluid sexuality. As Margaret Forster points out in her 1993 biography, du Maurier didn't think her desire for women made her a lesbian. The word transgender was not yet in common use then, but the author saw herself as female on the outside “with a boy’s mind and a boy’s heart.”

In the novel, the narrator casts herself as an androgyne, a friend and companion to Maxim, "a sort of boy," and obsessively wonders about Rebecca’s absent body, how she wore her coat, the color of her lipstick, her scent “like the crushed petals of azaleas."

8. Rebecca’s Manderley was inspired by two real-life estates.

A photo of Milton Hall.Julian Dowse, Wikimedia Commons // CC BY-SA 2.0

The secretive mansion which lends the novel its famous opening line, “Last night I dreamt I went to Manderley again," was partly inspired by Milton Hall [PDF], an estate near Cambridge that du Maurier spent time at as a child. When she wrote Rebecca nearly 20 years later, du Maurier told Milton Hall's owner that she based Manderley's interiors on her memories of the "big house feel" [PDF] of Milton during WWI.

The other estate du Maurier had in mind when imagining Manderley was the Menabilly estate in Fowey, Cornwall. Du Maurier fell in love with the house when she was 21 years old. Five years after Rebecca was published, she convinced its owners to lease her the home. But just like Manderley is forever lost to Mrs de Winter in a fire, du Maurier was forced to move out of Menabilly in 1969.

9. Daphne du Maurier has been accused of plagiarizing parts of Rebecca from Brazilian author Carolina Nabuco's book The Successor.

Brazilian critics have long argued that du Maurier plagiarized Rebecca from Brazilian author Carolina Nabuco's 1934 book, The Successor. While the two novels do share striking plot similarities, the allegations were never proven one way or another. Du Maurier also faced a lawsuit in 1947 for allegedly plagiarizing Edwina DeVin McDonald’s novel Blind Windows and the short story "I Planned to Murder my Husband." Du Maurier denied any charges.

10. During World War II, a copy of Rebecca was discovered among the possessions of two captured German spies.

British intelligence officers determined that a copy of Rebecca had been used by the Germans during World War II as a code key.

11. Rebecca has been adapted to a variety of media.

Rebecca had been adapted for film several times, but the best-known adaptation is Hitchcock’s 1940 film of the same name. It’s also been adapted to television a number of times, as a radio play, and an opera.