Before the 20th century, toys were of a limited sort. Dolls, rocking horses, balls, variations of popular firearms. The Industrial Age changed all that: As the middle class burgeoned, mass production became profitable, and children began to be treasured more than tolerated. In the 1920s especially, amazing technical innovations were trickling all the way down to the nursery. Here, taken mainly from a 1921 edition of Toys and Novelties, a trade magazine, are advertisements for some of those amazing new toys.
1. Buster Corporation Toy Telephone
These beauties are really just gussied up “tin can and string” telephones. They work the same way—sound waves are concentrated by a diaphragm which sends specific vibrations down the string to the receiver—but they looked way cooler when kids were playing Oil Barons vs. Railroad Barons. Go team Rockefeller!
2. Spelling Boards
Round spelling boards enjoyed decades of popularity, from the mid-1800s clear into the 1960s. The design allowed kids to spin the inner board, select letters, and spell out their own sentences. Most boards included numbers and arithmetic symbols as well. We’d probably still be enjoying them if Mr. Speak and Spell hadn’t crashed the party.
3. Roly Line Automobiles
They're still made today, of course; kid-sized cars have remained that one coveted gift on Christmas lists for over a century now. And how much more exciting it must have been in 1921, when your parents had only had a car for a couple of years. And whatever bucket of bolts they rattled around in certainly wasn’t as snazzy as this foot-pedaled Arden-Bennett Roly Line vehicle, which was modeled on racecars of the day.
4. AC Gilbert Toys
Full disclosure: I live 15 miles from A.C. Gilbert’s childhood home, which has been converted into a stunning children’s museum. He was a local boy. But that doesn't color my opinion when I say AC Gilbert toys were possibly the most brilliant toys ever made. Besides inventing the Erector Set, starting the toy train craze, and producing science and engineering kits containing ingredients you would now have to be a graduate student in chemistry to be allowed to handle, Gilbert produced all manner of “toys” that required the children who played with them to be careful and thoughtful. Being trusted with “dangerous” adult substances bred confidence in kids, and enabled them to create really cool, not school-cool, experiments. Granted, some may say giving children at-home atomic labs that contained actual uranium was a dubious venture. But a kid’s gotta learn about nuclear fission somewhere.
5. Keystone Moviegraph Projector
The Keystone Moviegraph pictured above was, according to collectors, an unusually fine machine. In 1921, it was freshly patented, and proudly advertised new “Non-Flammable Film!” Different size models were available, selling from $2.50 all the way to the $25 model, which could project on a five foot screen. The Moviegraphs were, of course, without sound, but the hijinks of the film strip heroes like Chaplin and Tom Mix needed no narration.
6. Dessart Brothers Masks
No matter how gory modern Halloween masks try to be, no matter how many hatchets are affixed to the top of how many exposed plastic brains, they will never equal the sheer creepiness of masks like these. Even when they’re not trying to be scary, the production processes and materials of the time ensured a definite, fantastic uneasiness. The Dessart Brothers began manufacturing “Hallowe’en” masks in 1894 and continued far into the 20th century, at one point becoming the largest manufacturer of masks in the world. Their creations have even been displayed by the Metropolitan Museum of Art.
7. Pocket Cat Cry
Have you ever stopped and taken a moment to feel sympathy for children who lived before the farting keychain? That they never had that delicious, naughty pleasure of annoying their parents and playing a practical joke on them at the same time? Don’t worry. Even a century ago, toy makers understood that need in children. This obnoxious little squeeze toy was only two inches in size, making it the perfect to covertly harass teachers and parents. And considering that in those days they were allowed to whip you for being annoying, it was a device only for the bold.
8. Cavalry horse costume
It’s hard to come to a conclusion on this one, isn’t it? Fantastically creative, or … too goofy for even a toddler. The Cavalry Horse dates from the 1913 edition of Toys and Novelties, before WWI had given war a more serious and modern bent. Schoenhut is perhaps the only toy company on our list still in operation; it manufactures the same toy it was originally famous for in the 19th century. It may surprise you to learn that toy is not the Cavalry Horse, but the famous Schoenhut’s Toy Piano.
9. The Pony Cycle
The patent for the Swender Ponycycle is available online, and I must admit, it shed almost no light on my research of this toy. It’s not the patent’s fault; I’m a shop class drop-out and get cold sweats when any diagram contains the label “fig.” But as far as I can tell, what made the Ponycycle special wasn’t just that it was a horse body mounted on a tricycle, but that the configuration of the gears allowed the horse to be propelled forward (gallop) each time the child bounced on it. Interestingly, there seems to be an extremely similar toy available today, under the name Ponycycle, though the two companies appear to be unrelated.
10. Sigwalt Printing Press
The Sigwalt brand small printing presses could be used as toys, but that was really just a lovely perk. Tabletop or “bedroom” sized printing presses became extremely popular in the late 19th century. Most were awful, of cheap construction that resulted in smudgy prints. Sigwalt was different, offering (very small) reliable models for as little as $1. Sigwalt presses remained popular until the 1960s.
11. Bow and Arrow Parachutes
It seems terribly unfair that these hardcore marvels of aeronautics fell by the wayside of history, while those awful little plastic guys, tied to garbage bag parachutes by pre-tangled string, stayed a birthday goody-bag staple. Look at these: silk and steel. Not to mention, how many physics lessons can you pack into one toy? There could be potential losses if this toy was put back on the market … mostly eyes. Why are the greatest toys the most deadly?
12. Treadle Factory Loom
It’s always a bit prickly, seeing turn of the century children working looms. But this loom is meant to be a creative new toy for a fortunate child, not the harbinger of stricter child labor laws. The loom, modeled after factory looms, could weave fabric up to 8 inches wide in an “endless variety of patterns.”
13. Toy Washing Machine
This is a tiny rust-proof clothes washer, “just like mother’s,” that promises little girls of 1921 not to harm “Dolly’s Nicest Finery.” It came in either hand-crank or electric (ehh … water, children and 1920s electrical apparatus … what could possibly go wrong?) models. As a mother myself I am particularly fond of the idea of teaching small children to do their own dang laundry.
14. Silver Tinseled Santa
Technically this ornament might not be a toy. But it is a temperamental Santa sitting atop a glittering (“covered with real silver”) airplane. And so affordable at 10 cents. I can’t be the only one who wishes ornaments like this were still an option.
15. Radium Eyes
Stuffed animals of this era were often a little wonky to begin with. Manufacturers hadn’t quite fluffed out how to get the “plush” into plush toys. But no one would be paying much attention to the strange texture and distribution of an animal’s fur, when its eyes were pouring radon gas into your very soul.