Sony Is Celebrating the Walkman’s 40th Birthday With a Retrospective Exhibition in Tokyo

Joost J. Bakker, Wikimedia Commons // CC BY 2.0
Joost J. Bakker, Wikimedia Commons // CC BY 2.0

Before the dawn of CD players, mp3 players, and iTunes, cassette tape players dominated the music scene. The Walkman was the most prolific among them, and as designboom reports, Sony is hosting a retrospective to celebrate the 40th anniversary of the gadget's debut.

The Walkman first appeared in stores in Japan on July 1, 1979—just a few months after Sony cofounder Masaru Ibuka (who had already retired at that point) asked Sony executives to create a lightweight cassette player that would allow him to listen to music on long flights. The product was an instant hit, helping make cassette tapes more popular than vinyl and introducing many consumers to portable, personal devices for the first time.

Four decades later, the Walkman is no longer the hottest music technology on the market, but its impact on the industry is undeniable. Sony's new exhibit, titled "#009 WALKMAN IN THE PARK 40 Years Since the Day the Music Walked," explores that legacy. At Ginza Sony Park in Tokyo's Ginza district, visitors can experience the exhibit in two parts. The first is "My Story, My Walkman," which features the stories of 40 celebrities whose lives were changed by the Walkman. The second section is a "Walkman Wall" where about 230 models of the Walkman, from the original cassette players to CD and MP3 players, are on display.

The exhibit opened on July 1, the Walkman's anniversary, and will continue through September 1. Anyone can explore the Tokyo retrospective for free from 10 a.m. to 8 p.m.

[h/t designboom]

Upper Crust: The Story of Pizza Hut's Forgotten Priazzo Pizza

Pizza Hut tried to up their game in 1985 with a high-rise "Italian pie."
Pizza Hut tried to up their game in 1985 with a high-rise "Italian pie."
Presley Ann, Getty Images for Pizza Hut

When Pizza Hut rolled out its newest menu item in the summer of 1985 under the nonexistent Italian word Priazzo, the chain was quick to correct anyone who declared it a new variety of pizza.

The Priazzo was unlike any pizza Americans had ever come across. With two layers of dough, pepperoni, mushroom, onions, spinach, ham, bacon, tomatoes, and one full pound of cheese, Pizza Hut called it a pie; others called it a strange alchemy of pizza, quiche, and lasagna. PepsiCo, which owned the franchise, hoped it would boost revenue by 10 percent.

It did. For a while. But there were problems inherent in a pizza chain that claimed to be serving something other than pizza.

The Priazzo, which spent two years in development, followed the successful 1983 rollout of Pizza Hut's Personal Pan Pizza. That menu item, which was intended to appeal to customers who wanted just a single portion on their lunch break, was a tremendous hit, increasing the company's lunchtime business by 70 percent. With the Priazzo, however, the restaurant went in the opposite direction—super-sizing a dinner option and limiting its availability to after 4 p.m. on weekdays and all day on weekends.

Though the name was nonsensical—it was the invention of Charles Brymer, a marketing consultant who had also named the Pontiac Fiero—Pizza Hut used names of Italian cities for the three variations. There was the Roma, which had a mix of meat (pepperoni, Italian sausage, and pork) along with mozzarella and the very non-Italian cheddar cheese, plus onions and mushrooms; the Milano had all the meat of the Roma plus beef and bacon, mozzarella and cheddar on top, but no mushrooms or onions; and the gut-busting Florentine, which featured spinach, ham, and five different kinds of cheese, including ricotta, mozzarella, parmesan, romano, and cheddar. (A fourth pie, the vegetarian Napoli, was added later.)

All the pies were stuffed with ingredients and then had a layer of dough with tomato sauce and cheese baked on top. A small Priazzo sold for about $8.05, a medium was $10.95, and a large ran around $13.75. For that you got the full Priazzo experience and nothing extra, as customers were not allowed to change or substitute toppings—or, more accurately, stuffing—as the surplus of ingredients was the entire point of the Priazzo. Diners could, however, ask that ingredients be subtracted.

“Most Italian homes have a version of their own,” Arthur Gunther, Pizza Hut's president at the time, told the Chicago Tribune of the idea behind the Priazzo in 1985. “We looked for those that we felt would have application in the United States.” In Italy, such double-crusted pies are known as pizza rusticha, though putting sauce and cheese over the top crust was unique to the Priazzo.

On the strength of a $15 million marketing campaign and a commercial shot in Italy, and accompanied by music from famed Italian opera composer Giacomo Puccini, the Priazzo made a splashy debut in June 1985, right around the same time that Pizza Hut and other chains were moving into home delivery. While it was not exactly a deep dish pizza, it promised something of similar gastronomic substance, and Pizza Hut hoped that would entice people who didn’t have access to table-tipping pizzas outside of Chicago.

The Priazzo gained some early devotees who enjoyed the dish's generous and layered presentation. One notable exception was Evelyne Slomon, a cooking instructor and author of 1984's The Pizza Book: Everything There Is To Know About the World's Greatest Pie. She refused an offer to endorse the pizza and noted that actual Italians would rarely put so much meat in their pies. Others observed that pizza is one of the words commonly used for pie in Italian, making Pizza Hut’s insistence that their “Italian pie” was not a pizza rather grating for linguists.

Still, they fulfilled their objective. In early 1986, PepsiCo reported a 12 percent increase in Pizza Hut revenue, aided in part by the Priazzo. But its success would not last. In the fast-casual atmosphere of a pizza chain, consumers wanted their typical fare. After the initial curiosity wore off, not many customers were returning to the Priazzo for pizza nights. Anecdotally, there were also reports of employees finding the thick pies too cumbersome and time-consuming to deal with.

Whatever the case, the Priazzo was disappearing by 1991 and was last mentioned in print by Pizza Hut in 1993. The baton of pizza excess was later picked up by their stuffed crust pizza, which was introduced in 1995 and has remained a perennial favorite. That might be due in some part to the fact that Pizza Hut was content to call it what it was: a pizza.

Konami Code Creator Kazuhisa Hashimoto Has Died

Hashimoto used the Nintendo controller to give game testers an advantage.
Hashimoto used the Nintendo controller to give game testers an advantage.
William Warby, Flickr // CC BY 2.0

Kazuhisa Hashimoto, the video game developer responsible for making video games a little easier on players of the 1980s, has died at age 79. (Some reports, however, place his age at 61.) The news comes from video game manufacturer Konami, which posted about his death on Twitter Wednesday morning.

Hashimoto created the “Konami Code,” a button-pressing sequence on the Nintendo Entertainment System controller, that granted users advantages in games like Contra. The sequence (up, up, down, down, left, right, left, right, B, A, start) was originally put in the 1986 NES port of the arcade game Gradius, because Hashimoto realized the difficulty level was high, and he wanted a way to make it easy to play through to check for bugs during testing. The code gave the user a full cache of weapons.

No one bothered to take the code out of the game when it shipped, and word eventually leaked that the sequence could make playing through it easier. The code subsequently showed up in other games, most notably 1988’s NES release of Contra, where it granted players 30 extra lives. Hashimoto said he used the sequence because it would be almost impossible to input it by accident while handling the controller.

Hashimoto joined Konami in the early 1980s and worked on circuit boards for coin-operated games. When he began developing games, like 1984’s Track and Field, he was prone to inserting Easter eggs. In Track and Field, a player tossing a javelin too high might discover they've hit a passing UFO.

The Konami Code has entered pop culture in a major way, appearing everywhere from other games to movies like 2012's Wreck-It Ralph.

[h/t Geek.com]

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