Canned Aquafina Water May Be Coming to a Store Near You
Like boxed cereal and egg cartons, bottled water is one of the most pervasive and familiar examples of consumer packaging around. But PepsiCo, which produces the LIFEWTR and Aquafina water brands, is looking to change that. The company recently announced a new strategy that would reduce its use of plastics and ultimately wean consumers off bottles entirely, turning them on to sipping water from aluminum cans instead.
According to The Takeout, Pepsi says it plans to change how its water is packaged in significant ways begining in 2020. The LIFEWTR brand will use plastic bottles, but the company plans to source those containers from 100 percent rPET, or recycled polyethylene terephthalate. Its bubly sparkling water line, meanwhile, will be sold in cans, rather than in both bottles and cans, as it currently is. So will Aquafina, one of the leading bottled water brands, though it will initially be offered in cans only at food service establishments while the company tests retail preferences. If all goes well, retail consumers will eventually be able to buy Aquafina in cans, too.
Such alterations would make for sweeping changes to the bottled water business, which has exploded in recent years. In 2016, the average American drank 39.3 gallons of packaged water per capita, edging out soda’s 38.5 gallons.
PepsiCo expects the changes will result in saving more than 8800 tons of virgin plastic and 12,125 tons of greenhouse gas emissions. The company is looking to make all of its packaging recyclable, compostable, or biodegradable by 2025.
[h/t The Takeout]