As any good Ohioan knows, there’s a big difference between an Ohio state university and The Ohio State University. But with countless other public colleges across the state, including the similarly named Ohio University, it’s not hard for out-of-towners or prospective students to get confused. To further distinguish themselves from other institutions (and to capitalize on merchandise opportunities, no doubt), The Ohio State University is pursuing a trademark for the The in its name.
According to Smithsonian.com, trademark lawyer Josh Gerben first broke the news on Twitter, where he shared a short video that included the trademark application itself, as well as examples of how the university plans to use the word on apparel. One is a white hat emblazoned with a red THE, and the other is a red scoop-necked T-shirt with a white THE and the Ohio State logo beneath it. Gerben predicts that the U.S. Patent and Trademark Office will initially deny the trademark request on the basis that those examples aren’t sufficient trademark use, but the university would have an opportunity to try again.
The Columbus Dispatch reports that university spokesperson Chris Davey confirmed the trademark application, saying that “Ohio State works to vigorously protect the university’s brand and trademarks.” He’s not exaggerating; the university has secured trademarks for legendary coaches Urban Meyer and Woody Hayes, plus more than 150 trademarks and pending applications across an impressive 17 countries.
The school's 2017 request to trademark the initials "OSU" provoked an objection from Oklahoma State University, which is also known as OSU, but the two schools eventually decided that they could both use it, as long as each refrained from producing clothing or content that could cause confusion about which school was being referenced.
The Ohio State University, perhaps most famous for its marching band, public research endeavors, and legendary athletic teams, is not impervious to social media mockery, however.
Ohio University responded with this:
And the University of Michigan, OSU’s longtime sports rival, suggested that it should trademark of: