In 2018, Americans took about 1.8 billion trips for leisure purposes alone, the U.S. Travel Association reports. But what types of attractions do they visit during those trips? Thanks to new data from Groupon and Viator, a TripAdvisor company, we now have the answer.
Groupon mapped out each state’s most popular travel experience and classified them according to price, type, and region. Tourists in the northeast United States tend to gravitate toward what Groupon describes as “exploration and discovery” activities, like the Founding Fathers Tour of Philadelphia, Maine's Portland City and Lighthouse Tour, and the day trip from Boston to Martha’s Vineyard.
The Midwest is by far the cheapest place to vacation, with the cost of attractions in the region averaging about $48. Michigan, Indiana, Ohio, and North Dakota are great states to visit if you’re looking for a top-ranked food tour, while South Dakota, Iowa, Nebraska, and Illinois offer plenty of educational tours and experiences (including a movie site tour for Field of Dreams fans).
Experiences in the South are fairly varied. Visitors have plenty of options, whether they’re looking for a historic tour of Asheville, North Carolina's Biltmore Estate (the largest privately owned house in the United States) or a day of thrills at Virginia’s Busch Gardens amusement park. Tourists in the South do seem to prefer watery activities, though—the region is popular for dinner cruises and dolphin watching.
Perhaps unsurprisingly, the West is easily the most expensive region for visitors, averaging about $176 per attraction. Tourists in this region tend to gravitate toward experiences like helicopter tours and hot air balloon rides, all of which push the region toward the pricey end of the scale. Still, if you’re looking for astounding natural beauty, there are few places with more variety than the American West.