The Netherlands Is Asking the World Not to Call It “Holland” Anymore—Here’s Why

Amsterdam, The Netherlands
Amsterdam, The Netherlands
dennisvdw/iStock via Getty Images

If you avoided ever referring to the Netherlands as “Holland” because you weren’t quite sure if that was correct, keep doing what you’re doing. The country kicked off 2020 by officially striking the name from use.

Though Holland technically refers to only two of the Netherlands’ 12 provinces, North and South Holland, citizens have long accepted and even embraced it as another moniker for the entire country. But because those two provinces are home to popular destinations like Amsterdam, Rotterdam, Leiden, and The Hague, unmanageable masses of tourists are clogging the region and inching the Netherlands towards an over-tourism crisis.

Terminating references to Holland is part of the Netherlands’ nationwide endeavor to remind prospective tourists that the country isn’t just Holland, and it has plenty of other appealing locales beyond the quaint canals and cat houseboats of Amsterdam. As part of the rebrand, Holland will be replaced with the Netherlands in all promotional and marketing materials, as well as at companies, embassies, government offices, and universities. The country’s official logo is changing, too—instead of Holland beside an orange tulip, it’ll be the word Netherlands to the right of the initials NL (which are designed to resemble a tulip).

It’s not the Netherlands’ first attempt to keep tourism in check. According to Forbes, the Board of Tourism stopped promoting Holland as a tourist destination last May, and they’re shutting down offices in Spain, Italy, and Japan to help curb the influx of visitors. Amsterdam, meanwhile, is planning to increase its tourist tax for the second time in two years.

This latest campaign coincides with an especially significant year for the Netherlands in terms of international exposure. Not only will the country compete in this summer’s Olympics in Tokyo, it’s also slated to host the Eurovision Song Contest and four soccer matches in the UEFA Euro tournament.

[h/t Forbes]

Save Up to 93 Percent on 8 Gaming Accessories and Enter to Win a Free Nintendo Switch Bundle

Stackcommerce
Stackcommerce

The Nintendo Switch is one of the hottest video game consoles of the past few decades, with worldwide sales topping 55 million (that's more than the Super Nintendo and Nintendo 64, and it's only a few million behind the original NES). The problem with a console being so popular is that it's not always easy to spot one on store shelves. If you haven't had luck finding one in recent months, you can enter this contest to win your very own Nintendo Switch, along with a copy of Animal Crossing: New Horizons, a pair of Switch-compatible Logitech wireless headphones, and a $300 Nintendo gift card. Head here for more details.

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San Pedro, California Is Home to the Country’s Only Volunteer-Run Post Office

A vintage postcard of San Pedro, California.
A vintage postcard of San Pedro, California.
Boston Public Library Tichnor Brothers, Wikimedia Commons // Public Domain

There are more than 30,000 post offices in the United States, but only one of them is staffed entirely by volunteers. As Fast Company reports, the nonprofit-run Assistance League Post Office has been serving customers in San Pedro, California, since 1964.

The Assistance League Post Office is one of many contract postal units around the country. Contract postal units are run privately instead of publicly, usually by a business. The post office in San Pedro is unique in that it's operated by a nonprofit organization.

More than 50 years ago, the San Pedro chapter of the Assistance League opened the post office to service its growing community, which includes the Port of Los Angeles. The location only sold stamps for decades, then expanded into a full-service post office in 1990. In addition to running the local postal service, the Assistance League of San Pedro provides low-income residents with orthodontia care, glasses, sexual assault survivor kits, and new school clothes—all resources that revenue from the post office helps pay for.

To make its charitable mission possible, the post office relies on volunteers. Post office chairman Gayle Merrick runs a staff of 17 volunteers—all retired women between the ages of 65 and 87. Their backgrounds range from medicine to education, and they commit to giving three to four days of their time to the post office each month. Many people who volunteer at the Assistance League Post Office stick around for a while; the longest-serving volunteer worked there for a quarter of a century.

The San Pedro post office closed to the public in the spring due to the COVID-19 pandemic, and its customers and volunteers are still waiting for it to return. Merrick tells Fast Company that she hopes to reopen by October 1, in time to help process local mail-in ballots for the 2020 election.

[h/t Fast Company]