The Netherlands Is Asking the World Not to Call It “Holland” Anymore—Here’s Why

Amsterdam, The Netherlands
Amsterdam, The Netherlands
dennisvdw/iStock via Getty Images

If you avoided ever referring to the Netherlands as “Holland” because you weren’t quite sure if that was correct, keep doing what you’re doing. The country kicked off 2020 by officially striking the name from use.

Though Holland technically refers to only two of the Netherlands’ 12 provinces, North and South Holland, citizens have long accepted and even embraced it as another moniker for the entire country. But because those two provinces are home to popular destinations like Amsterdam, Rotterdam, Leiden, and The Hague, unmanageable masses of tourists are clogging the region and inching the Netherlands towards an over-tourism crisis.

Terminating references to Holland is part of the Netherlands’ nationwide endeavor to remind prospective tourists that the country isn’t just Holland, and it has plenty of other appealing locales beyond the quaint canals and cat houseboats of Amsterdam. As part of the rebrand, Holland will be replaced with the Netherlands in all promotional and marketing materials, as well as at companies, embassies, government offices, and universities. The country’s official logo is changing, too—instead of Holland beside an orange tulip, it’ll be the word Netherlands to the right of the initials NL (which are designed to resemble a tulip).

It’s not the Netherlands’ first attempt to keep tourism in check. According to Forbes, the Board of Tourism stopped promoting Holland as a tourist destination last May, and they’re shutting down offices in Spain, Italy, and Japan to help curb the influx of visitors. Amsterdam, meanwhile, is planning to increase its tourist tax for the second time in two years.

This latest campaign coincides with an especially significant year for the Netherlands in terms of international exposure. Not only will the country compete in this summer’s Olympics in Tokyo, it’s also slated to host the Eurovision Song Contest and four soccer matches in the UEFA Euro tournament.

[h/t Forbes]

Thursday’s Best Amazon Deals Include Guitar Kits, Memory-Foam Pillows, and Smartwatches

Amazon
Amazon
As a recurring feature, our team combs the web and shares some amazing Amazon deals we’ve turned up. Here’s what caught our eye today, December 3. Mental Floss has affiliate relationships with certain retailers, including Amazon, and may receive a small percentage of any sale. But we only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Good luck deal hunting!

This All-in-One Storage Solution Can Be Used at Home or Carried on the Go

RUX/Indiegogo
RUX/Indiegogo

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Whether you're looking for a durable storage solution for your garage or a roomy pack for a long camping trip, the collapsible RUX carrier can help keep your stuff safe and secure without taking up much room in your closet when you're done. And until December 10, you can support the project on Indiegogo.

The main idea of the RUX is to serve multiple purposes at once. You can carry it around like a backpack or duffle bag during a weekend trip outdoors, or you can use it as a stationary storage bin for your car or home. Despite being strong enough to hold your bulkiest gear, it only weighs around four pounds and is designed to be collapsible, so you can fold it up and slip it away afterwards. (Unfolded, the RUX comes in at 15.7 by 19.5 by 13.8 inches.)

And if you're looking to use it during more serious outdoor adventures, you can rest assured that its weatherproof construction will keep your stuff dry in the rain. There's even a window that allows you to double-check that your items are safe and sound.

RUX/Indiegogo

The RUX was created with sustainability and longevity in mind. Not only does the RUX have a lifetime warranty, but each component can also come off and be replaced easily so you can continue using the product no matter the problem. RUX is a member of 1% For The Planet, which is a group that gives back 1 percent of sales to environmental causes, even if they are not profitable.

There is still time to back the RUX campaign and reap the rewards. If you back $196, you’ll get your first RUX along with it. However, if you back $265, you’ll get one RUX, two divider totes, an EDC pouch, and two utility straps. If you back $449, you’ll get all the same things from the second level along with an extra RUX. If you want to back $515 or $725, you’ll get double or triple everything, respectively, from the second level.

The RUX campaign ends on December 10, so there is still time to back this product through Indiegogo. Shipments of RUX will hopefully start by June 2021.

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