Apple Wants to Show Off Your Best Night Mode Photos as Part of a New Campaign

Calling all aspiring photographers who nabbed an iPhone 11 for the express purpose of trying out its fancy camera capabilities: It’s time for your night mode photos to see the light of day.

As Travel + Leisure reports, Apple is currently hosting a competition to find the best night mode photos taken on an iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max. You can submit your photos through January 29, after which a carefully selected team of experts will evaluate all submissions and announce the five winning images on March 4.

Judges include Arem Duplessis, the former design director of The New York Times Magazine; Darren Soh, an award-winning photographer from Singapore; Tyler Mitchell, the first black photographer to shoot the cover of American Vogue (his subject, rather memorably, was Beyoncé); and several other esteemed members of the industry.

In addition to appearing on Apple’s homepage and Instagram (which has more than 21 million followers), the photos could also be featured in digital campaigns, Apple stores, third-party photo exhibitions, or even on physical billboards. In addition to all the exposure, the winners will be paid a licensing fee in exchange for granting the company complete freedom to use their work for one year.

To submit your shots, you can either share them on a public Instagram, Twitter, or Weibo account with the hashtags #ShotoniPhone and #NightmodeChallenge, or email your images to shotoniphone@apple.com—just be sure to title your files in this format: ‘firstname_lastname_nightmode_iPhonemodel.’

If you’re new to the iPhone 11 and aren’t quite sure how to snap photos in night mode, it’s easier than you might realize. The feature comes on automatically in dim or dark places and decides on a capture time for you (which you can always adjust). And if you think editing your photos afterward will increase your chances of winning the competition, that’s fine, too: Apple will accept photos edited in the app or even with non-Apple software.

You might want to avoid capturing the Eiffel Tower after dark, however—here’s why.